BELLE BAI is an original brand developed by M&D Co., Ltd., a subsidiary of AXXZIA Co., Ltd. It was created with the desire to deliver beauty from Fukuoka and was launched by integrating AXXZIA's creativity with M&D's accumulated EC sales data.

Where and when is the BELLE BAI POP UP event being held?

The first POP UP event for BELLE BAI will be held at Fukuoka PARCO (Main Building 1F GATE) from Tuesday, March 31, 2026, to Sunday, April 5, 2026.

What can visitors expect at the POP UP event?

Visitors can experience and purchase the five types of personal fragrances offered by BELLE BAI. It's an opportunity to discover your perfect scent while immersing yourself in the brand's world.

What are 'Bell Numbers'?

'Bell Numbers' are a new way to choose fragrances from BELLE BAI. The brand offers five Eau de Parfum scents inspired by diverse themes, each with a unique story, allowing customers to select a scent based on their mood, individuality, or sensitivity.

How can I get to Fukuoka PARCO?

Fukuoka PARCO is directly connected to the West Exit/Exit 7 of Tenjin Station on the Municipal Subway Airport Line, and is immediately accessible from the North Ticket Gate of Fukuoka (Tenjin) Station on the Nishitetsu Tenjin Omuta Line and nearby Nishitetsu Bus stops.

AXXZIA Group's M&D Co., Ltd. Brand 'BELLE BAI' Holds First POP UP at Fukuoka PARCO

Published Mar 30, 2026 9:00 PM ・ Updated Jun 2, 2026 1:01 PM ・ 4 min read ・ Source: PR TIMES

AXXZIA's subsidiary M&D brand 'BELLE BAI' holds its first POP UP event at Fukuoka PARCO.

AXXZIA Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Zhuo Duan) announces that its subsidiary, M&D Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture, Representative Director: Masahide Kurisaki, hereinafter referred to as M&D), will hold its first POP UP event for its signature brand 'BELLE BAI' at Fukuoka PARCO for a limited time from Tuesday, March 31, 2026, to Sunday, April 5, 2026.

'BELLE BAI' is an original brand born from M&D's desire, based in Fukuoka, to 'deliver beauty from Fukuoka.' It was launched last October by integrating AXXZIA's strength in creativity with the EC sales data that M&D has cultivated over many years.

This marks the brand's first POP UP event, which will be held at Fukuoka PARCO starting Tuesday, March 31, 2026. At the POP UP, you can experience and purchase the five types of personal fragrances offered by 'BELLE BAI.' This is a special opportunity to discover your perfect scent while experiencing the brand's world view, so please come and visit us.

BELLE BAI POP UP Overview

Event Period: Tuesday, March 31, 2026 – Sunday, April 5, 2026

Location: Fukuoka PARCO Main Building 1F GATE (2-11-1 Tenjin, Chuo-ku, Fukuoka City, Fukuoka Prefecture)

Business Hours: 10:00 – 20:30

Access: Directly connected to the West Exit/Exit 7 of Tenjin Station on the Municipal Subway Airport Line

Immediately accessible from the North Ticket Gate of Fukuoka (Tenjin) Station on the Nishitetsu Tenjin Omuta Line

Immediately accessible from bus stops for all routes on Nishitetsu Bus

Personal Fragrance 'Bell Number' You Can Choose Based on Your Sensitivity, Individuality, and Today's Mood

Eau de Parfum where five scents inspired by diverse themes reside in chic bottles.

BELLE BAI offers a new style of choosing with 'Bell Numbers' along with the stories contained within the fragrances.

On days when you seek tranquility, days when you want to spread your wings freely, days when you want to be healed by nature—

You can choose the perfect scent according to your mood of the day and your own sensitivity.

BELLE BAI Bell Number 1/3/5/7/9 Eau de Parfum

FACT BOX

Source: PR TIMES
Category: News

AXXZIA Group's M&D Co., Ltd. Brand 'BELLE BAI' Holds First POP UP at Fukuoka PARCO

⚡ Key Points

FACT BOX

Editorial & Verification Standards

FAQ

Cite this article — HOW TO CITE

AI CRAWLER ACTIVITY