BELLE BAI, a Fragrance Brand by AXXZIA Group’s M&D, to Hold First Pop-Up at Fukuoka PARCO
M&D, a subsidiary of AXXZIA, will hold its first pop-up for the fragrance brand BELLE BAI at Fukuoka PARCO. The event provides the first offline opportunity to experience five personalized scents created from EC data and creative synergy.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 21:00
- 🔍 Collected: March 30, 2026 at 22:56 (1h 56m after Published)
- 🤖 AI Analyzed: April 24, 2026 at 06:15 (583h 19m after Collected)
AXXZIA Inc. (HQ: Shinjuku, Tokyo; CEO: Dan Zhuo) is pleased to announce that its subsidiary, M&D Inc. (HQ: Fukuoka City, Fukuoka; CEO: Masatake Kurisaki), will host the first-ever pop-up for its signature brand 'BELLE BAI' at Fukuoka PARCO for a limited time from March 31 (Tue) to April 5 (Sun), 2026.
BELLE BAI is an original brand born from Fukuoka-based M&D's desire to 'deliver beauty from Fukuoka.' It was launched last October by merging AXXZIA's creative strengths with the extensive EC sales data cultivated by M&D over many years.
This first-ever brand pop-up will be held starting March 31, 2026, at Fukuoka PARCO. At the pop-up, visitors can actually experience and purchase the five types of personal fragrances offered by BELLE BAI. It is a special opportunity to encounter a scent that perfectly fits your mood while experiencing the brand's unique worldview. Please visit us.
### BELLE BAI POP UP Overview
- Period: March 31 (Tue) – April 5 (Sun), 2026
- Location: Fukuoka PARCO Main Building 1F GATE (2-11-1 Tenjin, Chuo-ku, Fukuoka City, Fukuoka)
- Hours: 10:00 – 20:30
- Access: Directly connected to Tenjin Station (Nishi-guchi/Exit 7) via Municipal Subway Kuko Line; immediate access from Nishitetsu Tenjin Omuta Line Fukuoka (Tenjin) Station North Gate; close to various Nishitetsu Bus stops.
### Personal Fragrance 'BELLE NUMBER' – Choose by Your Sensibility, Personality, and Mood
BELLE NUMBER is a collection of Eau de Parfums in chic bottles, with five scents inspired by diverse themes. BELLE BAI proposes a new style where you choose your 'Belle Number' along with the story imbued in the scent.
Whether it's a day you seek tranquility, a day you want to soar freely, or a day you want to be healed by nature—you can select the perfect fragrance according to your mood of the day and your own sensibility.
- BELLE NUMBER 1/3/5/7/9 Eau de Parfum
BELLE BAI is an original brand born from Fukuoka-based M&D's desire to 'deliver beauty from Fukuoka.' It was launched last October by merging AXXZIA's creative strengths with the extensive EC sales data cultivated by M&D over many years.
This first-ever brand pop-up will be held starting March 31, 2026, at Fukuoka PARCO. At the pop-up, visitors can actually experience and purchase the five types of personal fragrances offered by BELLE BAI. It is a special opportunity to encounter a scent that perfectly fits your mood while experiencing the brand's unique worldview. Please visit us.
### BELLE BAI POP UP Overview
- Period: March 31 (Tue) – April 5 (Sun), 2026
- Location: Fukuoka PARCO Main Building 1F GATE (2-11-1 Tenjin, Chuo-ku, Fukuoka City, Fukuoka)
- Hours: 10:00 – 20:30
- Access: Directly connected to Tenjin Station (Nishi-guchi/Exit 7) via Municipal Subway Kuko Line; immediate access from Nishitetsu Tenjin Omuta Line Fukuoka (Tenjin) Station North Gate; close to various Nishitetsu Bus stops.
### Personal Fragrance 'BELLE NUMBER' – Choose by Your Sensibility, Personality, and Mood
BELLE NUMBER is a collection of Eau de Parfums in chic bottles, with five scents inspired by diverse themes. BELLE BAI proposes a new style where you choose your 'Belle Number' along with the story imbued in the scent.
Whether it's a day you seek tranquility, a day you want to soar freely, or a day you want to be healed by nature—you can select the perfect fragrance according to your mood of the day and your own sensibility.
- BELLE NUMBER 1/3/5/7/9 Eau de Parfum