New Colors Announced for the 'LDK the Beauty' Best Cosmetics Award-Winning Series! New Developments for the High-Cost-Performance, High-Functionality* 8-Color Eyeshadow Palette at 550 Yen (incl. tax)
The cosmetics brand 'iromikke' is launching four new colors for its 8-color eyeshadow palette, which won the annual Best Cosmetics award from 'LDK the Beauty'. With this addition, the popular series, known for its affordability and functionality, now caters to a wider range of needs.
📋 Article Processing Timeline
- 📰 Published: May 15, 2026 at 19:00
- 🔍 Collected: May 15, 2026 at 10:32
- 🤖 AI Analyzed: May 15, 2026 at 11:08 (36 min after Collected)
What is iromikke's 8-color eyeshadow series?
The iromikke 8-color eyeshadow palette was launched on November 22, 2024. Although initially released as a limited-quantity product, it became a permanent series due to an overwhelmingly positive response that exceeded expectations.
Among them, '01 Brown Sugar' won the annual Best Cosmetics award in the palette eyeshadow category for 2025 from the beauty magazine 'LDK the Beauty,' earning high praise as the series' flagship color.
For just 550 yen (tax included), this series includes one eyeshadow base and seven eyeshadow colors. In addition to the eyeshadow base that enhances tone, color payoff, longevity, and prevents creasing, the palette features a well-balanced arrangement of matte, glitter, and sheer colors. It's characterized by having no 'throwaway colors' and allows for a wide range of makeup looks, from classic to trendy, simply by layering.
8-Color Eyeshadow 01 Brown Sugar
Four New Colors for Any Season
The new colors maintain the user-friendliness and high functionality* of the existing series while expanding the color variations to meet more diverse trends, personal color needs, and makeup preferences.
In addition to personal colors, the lineup incorporates universally flattering shades and muted, dusty colors to broaden user choices and make it easy to select based on the 'desired look' at a glance in stores.
Furthermore, it follows the 'designed to be complete just by layering' concept, with a color scheme that creates natural gradations. A key feature is that it allows everyone, from makeup beginners to experts, to replicate a trendy eye look without relying on advanced techniques.
New Color Lineup Details
05 Peony Breeze
A composition centered around a bluish-pink that gives a glamorous impression, combined with delicate sheer glitter and a slightly bluish glitter. It adds a touch of transparency to the sweetness, creating a feminine yet sophisticated eye look.
06 Mimosa Beige
Featuring high-saturation coral-peach colors, accented with duo-chrome and pink-gold glitters. When combined with salmon-pink and pink-beige matte colors, it creates a bright and healthy impression.
07 Pink à la Mode
A pink palette unified with pale tones, designed so that the central rose-toned glitter stands out as a glamorous accent. It's easy to use for both warm and cool skin tones and achieves a light, effortless, trendy makeup look.
08 Chiffon Mocha
A calm palette composed of muted tones centered around beige, greige, and cream colors. By combining brown glitter and café-latte-toned glitter, it can be used for everything from daily wear to a chic, modern look.
As an item that combines an accessible price with high functionality*, iromikke's 8-color eyeshadow palette has garnered support from a wide range of people. With the addition of these new colors, the lineup has evolved to fulfill an even more diverse range of 'desired eye looks.'
We invite you to try the 8-color eyeshadow palette, which is easy to incorporate into your daily makeup and creates a trendy finish just by layering, and enjoy finding the perfect color for you and the new possibilities in makeup.
*Refers to a design that achieves multiple finishes with a single product.
■ Sales Information
Release Date: May 15, 2026
Sales Locations: Don Quijote stores nationwide (excluding some stores) and major online stores.
Manufacturer and Distributor: AXIS ONE Co., Ltd.
Representative: CEO, Xu Yuzhong
Address: 5F Fukuda Building West, 2-11-3 Akasaka, Minato-ku, Tokyo
Business: Planning, import/export, manufacturing, and sales of cosmetics, beauty devices, health foods, etc.
Company HP: https://axis-one.jp/
■ What is iromikke?
iromikke is a cosmetics brand developed under the theme of 'Lifewear cosmetics that color my everyday.' It offers a makeup experience where everyone can freely enjoy colors and textures that suit them, with high quality* products that are affordable and easy to use in daily life.
*Refers to a design that considers color payoff and user experience.
■ Official Website/SNS
・iromikke Official Website: https://iromikke.com/
・Tiktok: @iromikke_official
・Qoo10 Official Shop: https://www.qoo10.jp/shop/aztk
・Rakuten Official Shop: https://www.rakuten.co.jp/iromikke/
・Instagram: @iromikke_official
・X: @find_iromikke
■ Product Inquiries
AXIS ONE Co., Ltd.
PR Representatives: Tsuchida, Yamada
MAIL: info@axis-one.jp
The iromikke 8-color eyeshadow palette was launched on November 22, 2024. Although initially released as a limited-quantity product, it became a permanent series due to an overwhelmingly positive response that exceeded expectations.
Among them, '01 Brown Sugar' won the annual Best Cosmetics award in the palette eyeshadow category for 2025 from the beauty magazine 'LDK the Beauty,' earning high praise as the series' flagship color.
For just 550 yen (tax included), this series includes one eyeshadow base and seven eyeshadow colors. In addition to the eyeshadow base that enhances tone, color payoff, longevity, and prevents creasing, the palette features a well-balanced arrangement of matte, glitter, and sheer colors. It's characterized by having no 'throwaway colors' and allows for a wide range of makeup looks, from classic to trendy, simply by layering.
8-Color Eyeshadow 01 Brown Sugar
Four New Colors for Any Season
The new colors maintain the user-friendliness and high functionality* of the existing series while expanding the color variations to meet more diverse trends, personal color needs, and makeup preferences.
In addition to personal colors, the lineup incorporates universally flattering shades and muted, dusty colors to broaden user choices and make it easy to select based on the 'desired look' at a glance in stores.
Furthermore, it follows the 'designed to be complete just by layering' concept, with a color scheme that creates natural gradations. A key feature is that it allows everyone, from makeup beginners to experts, to replicate a trendy eye look without relying on advanced techniques.
New Color Lineup Details
05 Peony Breeze
A composition centered around a bluish-pink that gives a glamorous impression, combined with delicate sheer glitter and a slightly bluish glitter. It adds a touch of transparency to the sweetness, creating a feminine yet sophisticated eye look.
06 Mimosa Beige
Featuring high-saturation coral-peach colors, accented with duo-chrome and pink-gold glitters. When combined with salmon-pink and pink-beige matte colors, it creates a bright and healthy impression.
07 Pink à la Mode
A pink palette unified with pale tones, designed so that the central rose-toned glitter stands out as a glamorous accent. It's easy to use for both warm and cool skin tones and achieves a light, effortless, trendy makeup look.
08 Chiffon Mocha
A calm palette composed of muted tones centered around beige, greige, and cream colors. By combining brown glitter and café-latte-toned glitter, it can be used for everything from daily wear to a chic, modern look.
As an item that combines an accessible price with high functionality*, iromikke's 8-color eyeshadow palette has garnered support from a wide range of people. With the addition of these new colors, the lineup has evolved to fulfill an even more diverse range of 'desired eye looks.'
We invite you to try the 8-color eyeshadow palette, which is easy to incorporate into your daily makeup and creates a trendy finish just by layering, and enjoy finding the perfect color for you and the new possibilities in makeup.
*Refers to a design that achieves multiple finishes with a single product.
■ Sales Information
Release Date: May 15, 2026
Sales Locations: Don Quijote stores nationwide (excluding some stores) and major online stores.
Manufacturer and Distributor: AXIS ONE Co., Ltd.
Representative: CEO, Xu Yuzhong
Address: 5F Fukuda Building West, 2-11-3 Akasaka, Minato-ku, Tokyo
Business: Planning, import/export, manufacturing, and sales of cosmetics, beauty devices, health foods, etc.
Company HP: https://axis-one.jp/
■ What is iromikke?
iromikke is a cosmetics brand developed under the theme of 'Lifewear cosmetics that color my everyday.' It offers a makeup experience where everyone can freely enjoy colors and textures that suit them, with high quality* products that are affordable and easy to use in daily life.
*Refers to a design that considers color payoff and user experience.
■ Official Website/SNS
・iromikke Official Website: https://iromikke.com/
・Tiktok: @iromikke_official
・Qoo10 Official Shop: https://www.qoo10.jp/shop/aztk
・Rakuten Official Shop: https://www.rakuten.co.jp/iromikke/
・Instagram: @iromikke_official
・X: @find_iromikke
■ Product Inquiries
AXIS ONE Co., Ltd.
PR Representatives: Tsuchida, Yamada
MAIL: info@axis-one.jp