Ten Japanese Food Brands to Gather in Manila, Philippines for Large-Scale Consumer Sampling Event in May
AXIA Promotion & Trading Philippines Corporation will host the "AXIA Japan Expo" on May 3, 2026, in Makati, Manila. This event will bring together 10 Japanese food and manufacturing companies, including Koiwai Dairy Products, Iwatsuka Confectionery, Sanritsu Confectionery, Sengoku, and Yamaki. 100 local consumers will participate in sampling and surveys to assess product acceptance for market entry into the Philippines. The initiative aims to address the lack of primary data on local taste preferences, pricing, and packaging impressions crucial for Japanese companies considering market expansion in the rapidly growing Philippine market. AXIA offers comprehensive support for market entry, including test marketing and sales channel development.
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- 📰 Published: April 14, 2026 at 20:05
- 🔍 Collected: April 14, 2026 at 11:31
- 🤖 AI Analyzed: April 14, 2026 at 14:18 (2h 46m after Collected)
AXIA Promotion & Trading Philippines Corporation, based in Manila, will hold a large-scale consumer sampling event named "AXIA Japan Expo" on May 3, 2026, in Makati, Manila. This event is part of a project to assist Japanese companies in entering the Philippine market. Ten representative Japanese food and manufacturing companies, such as Koiwai Dairy Products Co., Ltd., Iwatsuka Confectionery Co., Ltd., Sanritsu Confectionery Co., Ltd., Sengoku Co., Ltd., and Yamaki Co., Ltd., will participate. The event will gather feedback from 100 local consumers through product tasting, trials, and qualitative/quantitative surveys to analyze product acceptance and inform market entry decisions. The project aims to provide concrete data on local adaptation, such as taste preferences, price relevance, and packaging appeal, which are currently lacking for Japanese products in the rapidly growing Philippine market. AXIA provides continuous support services including individual test marketing, local sales channel development, and regulatory research. AXIA Promotion & Trading Philippines Corporation is located in Parañaque, NCR, Philippines, and specializes in Philippine market entry support, test marketing, sales channel development, sales support, and company establishment support.