10 Japanese Food Brands Gather in Manila, Philippines. Large-scale Sampling Event with 100 Local Consumers to be Held in May.
AXIA Promotion & Trading Philippines Corporation will host a large-scale consumer sampling event, 'AXIA Japan Expo,' in Makati, Manila, on May 3, 2026. Ten leading Japanese food manufacturers, including Koiwai Dairy Products and Iwatuka Confectionery, will participate to gather direct feedback from 100 local consumers. This initiative aims to provide crucial market adaptation data to Japanese companies considering entry into the rapidly growing Philippine market.
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- 📰 Published: April 14, 2026 at 20:05
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AXIA Promotion & Trading Philippines Corporation (Headquarters: Manila) will hold a large-scale consumer sampling event (AXIA Japan Expo) on May 3, 2026, in Makati, a central area of Manila, as a practical project to support Japanese companies' entry into the Philippine market.
Ten leading Japanese food and manufacturing companies, including Koiwai Dairy Products Co., Ltd., Iwatuka Confectionery Co., Ltd., Sanritsu Confectionery Co., Ltd., Sengoku Co., Ltd., and Yamaki Co., Ltd., will participate in this event. They will collect 'real voices' from 100 local consumers to verify product acceptance for market entry.
■ Project Aim: 'Certain Answers' for an Uncertain Market
Interest in Japanese products is growing in the rapidly developing Philippine market. However, there is a lack of primary data regarding local 'adaptation' (localization), such as taste preferences, price appropriateness, and packaging impressions. This project will strongly support Japanese companies' market entry decisions by conducting thorough practical research at a hotel venue in Makati, where middle-to-upper class residents of Manila gather.
■ Example Participating Companies (Total 10 companies)
● Koiwai Dairy Products Co., Ltd.
● Iwatuka Confectionery Co., Ltd.
● Sanritsu Confectionery Co., Ltd.
● Sengoku Co., Ltd.
● Yamaki Co., Ltd.
● (In addition, 10 other Japanese companies are scheduled to participate)
■ Provision of Continuous Market Entry Support Services
In addition to large-scale surveys like this event, our company provides comprehensive Philippine market entry support tailored to each company's needs, including individual test marketing, local sales channel development, and legal regulation research. We can provide seamless support in cooperation with our local subsidiary (AXIA Promotion & Trading Philippines Corporation) for companies that want to quickly determine if their products will be accepted locally.
■ Event Outline
● Venue: Holiday Inn Makati (Makati, Philippines)
● Content: Tasting and trial by 100 local consumers, qualitative and quantitative questionnaire surveys, acceptance analysis
Similar surveys and support are accepted at any time. Please contact us at the inquiry address below.
■ Company Profile
Trade Name: AXIA Promotion & Trading Philippines Corporation
Location: 9th Floor Sinocan Corporate Center, ASEANA Business Park Bay City, Brgy. Tambo 1701 City of Parañaque, NCR, Philippines
Business Activities: Philippine market entry support, test marketing, sales channel development, sales support, corporate establishment support, etc.
Email: project@axia-philippines.com
HP: https://axia-philippines.com/
■ Contact for this matter
AXIA Promotion & Trading Philippines Corporation
Contact Person: Kaneda
Email: project@axia-philippines.com
Ten leading Japanese food and manufacturing companies, including Koiwai Dairy Products Co., Ltd., Iwatuka Confectionery Co., Ltd., Sanritsu Confectionery Co., Ltd., Sengoku Co., Ltd., and Yamaki Co., Ltd., will participate in this event. They will collect 'real voices' from 100 local consumers to verify product acceptance for market entry.
■ Project Aim: 'Certain Answers' for an Uncertain Market
Interest in Japanese products is growing in the rapidly developing Philippine market. However, there is a lack of primary data regarding local 'adaptation' (localization), such as taste preferences, price appropriateness, and packaging impressions. This project will strongly support Japanese companies' market entry decisions by conducting thorough practical research at a hotel venue in Makati, where middle-to-upper class residents of Manila gather.
■ Example Participating Companies (Total 10 companies)
● Koiwai Dairy Products Co., Ltd.
● Iwatuka Confectionery Co., Ltd.
● Sanritsu Confectionery Co., Ltd.
● Sengoku Co., Ltd.
● Yamaki Co., Ltd.
● (In addition, 10 other Japanese companies are scheduled to participate)
■ Provision of Continuous Market Entry Support Services
In addition to large-scale surveys like this event, our company provides comprehensive Philippine market entry support tailored to each company's needs, including individual test marketing, local sales channel development, and legal regulation research. We can provide seamless support in cooperation with our local subsidiary (AXIA Promotion & Trading Philippines Corporation) for companies that want to quickly determine if their products will be accepted locally.
■ Event Outline
● Venue: Holiday Inn Makati (Makati, Philippines)
● Content: Tasting and trial by 100 local consumers, qualitative and quantitative questionnaire surveys, acceptance analysis
Similar surveys and support are accepted at any time. Please contact us at the inquiry address below.
■ Company Profile
Trade Name: AXIA Promotion & Trading Philippines Corporation
Location: 9th Floor Sinocan Corporate Center, ASEANA Business Park Bay City, Brgy. Tambo 1701 City of Parañaque, NCR, Philippines
Business Activities: Philippine market entry support, test marketing, sales channel development, sales support, corporate establishment support, etc.
Email: project@axia-philippines.com
HP: https://axia-philippines.com/
■ Contact for this matter
AXIA Promotion & Trading Philippines Corporation
Contact Person: Kaneda
Email: project@axia-philippines.com
FAQ
When and where will the AXIA Japan Expo be held?
It will be held on May 3, 2026, at the Holiday Inn Makati in Makati, Manila, Philippines.
What kind of companies will participate in the AXIA Japan Expo?
A total of 10 leading Japanese food and manufacturing companies, including Koiwai Dairy Products, Iwatuka Confectionery, Sanritsu Confectionery, Sengoku Co., Ltd., and Yamaki Co., Ltd., will participate.