awoo Releases Case Study on Honeys Official Online Store’s Adoption of “awoo AI,” Reporting 2.5x CVR Among Hashtag Users

awoo Inc. (Headquarters: Shibuya-ku, Tokyo; Japan Country Manager: Koichi Endo; hereinafter “awoo”) announced the release of a case study on the adoption of “awoo AI” by the Honeys official online store, operated by Honeys Holdings Co., Ltd. (Headquarters: Iwaki City, Fukushima; President and Representative Director: Eisuke Ejiri; hereinafter “Honeys”). Full case study: https://www.awoo.ai/ja/whitepaper/awoo-ai-case-study-honeys Honeys faced a challenge common to e-commerce sites with a large number of products and categories: how to create opportunities for customers to encounter products, not only for those searching with a clear purchase intent, but also for those with latent needs who simply want to browse and find something they might like. To address this, Honeys introduced awoo AI’s AI hashtags, creating a system that expands entry points into the store while keeping operational workload low. After implementation, users who came via hashtags showed a browsing rate 2.2 times higher than non-hashtag users and a CVR 2.5 times higher (*1). The share of users purchasing two or more items also reached 74.5%, exceeding 64.6% among non-hashtag users (*2), contributing to increased cross-shopping. In addition, the system helped capture traffic from organic search queries that had previously been missed. The newly released case study introduces Honeys’ view of the role of an e-commerce site, the background behind adopting awoo AI, practical usage strategies, changes after implementation, and future outlook. *1 Improvement figures are based on a comparison between hashtag users and non-hashtag users in March 2026. User-based. *2 Based on a comparison between hashtag users and non-hashtag users from October 2025 to March 2026. Comment from Honeys representative (excerpt) After implementation, users who came via hashtags showed a browsing rate 2.2 times higher than non-hashtag users, and CVR was also 2.5 times higher. The results have been strong. Beyond helping customers search for specific products, we feel that there are now more opportunities for customers who casually visit the site to notice products and think, “I didn’t know they had items like this,” allowing products that previously tended to be buried to be discovered more naturally. As the number of hashtags increased, the range of options customers could view expanded, and the data shows that browsing has indeed increased. In addition, discovering demand keywords we had not previously noticed has provided major hints for planning feature pages and SEO. About awoo awoo is a company that provides AI-powered marketing support. Its flagship solution, “awoo AI,” is a marketing solution centered on “AI × product labeling technology.” It enables AI to understand and verbalize product features and usage scenes, enriching the encounters between consumers and products. Specifically, awoo AI offers “AI Hashtags,” which automatically generate hashtags that intuitively convey product appeal; “Image Recommendations” powered by labeling; “Automated Product Data Generation,” which automatically creates product descriptions and usage scenes through image analysis; and “Campaign Pages,” which combine product data and behavioral data to streamline page creation. awoo AI has now been adopted by more than 160 e-commerce sites in Japan, contributing to improvements in customer experience (CX) metrics such as browsing rate and CVR. It has helped transform e-commerce sites from places where customers search for products into places where they encounter products. Furthermore, awoo is extending its expertise into the era of generative AI and large language models (LLMs). By structuring product data and brand information in ways that AI can easily understand, the company supports the creation of new shopping experiences suited to the age of AI search and zero-click behavior. Service website: https://awoo.ai/ja/