AWL Co., Ltd. CHRO Mina Tsuchida Appointed as Director of Japan Electronic Article Surveillance Association (JEAS)

AWL Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President & CEO: Soji Kitade; hereinafter 'AWL'), which develops and provides 'Physical AI' solutions that optimize the physical space, announces that at the ordinary general meeting of the Japan Electronic Article Surveillance Association (hereinafter 'JEAS') for fiscal year 2026 held on June 5, 2026, our Senior Executive Officer CHRO Mina Tsuchida was newly elected as a director and member of the General Affairs Committee, and has assumed the position.

Background and Purpose of Appointment

The Japan Electronic Article Surveillance Association (JEAS) is an industry organization aimed at contributing to the realization of a safe and secure society through the promotion and enlightenment of electronic article surveillance systems and the standardization of specifications.

AWL has been leading the retail industry in the development and social implementation of next-generation security and store DX solutions utilizing edge AI technology. Through Mina Tsuchida's appointment as director, we aim to contribute the latest AI technology and on-site knowledge to JEAS's activities, further promoting technological innovation across the industry and the spread of fair security systems that respect privacy.

Information on the Appointed Officer

Director, Japan Electronic Article Surveillance Association (JEAS)

Mina Tsuchida

(Also Senior Executive Officer CHRO, AWL Co., Ltd.)

Comment from Mr. Yoshinori Inamoto, Chairman of JEAS

We sincerely welcome Mina Tsuchida's appointment as director. As loss prevention measures such as shoplifting prevention require advanced approaches, the participation of Ms. Tsuchida, who is at the forefront of edge AI, will undoubtedly inject new knowledge and vitality into our association. Together with Ms. Tsuchida, we will accelerate the creation of a social environment where crime is less likely to occur, with manufacturers, installers, and users working as one.

Comment from Mina Tsuchida

I am deeply honored to be appointed as a director of the Japan Electronic Article Surveillance Association, which promotes the realization of a safe and secure society. Currently, the retail industry faces urgent challenges such as serious labor shortages and the increasing sophistication and cunning of shoplifting. By maximizing the knowledge of 'edge AI that truly functions in the field' that AWL has pursued, I will strive to evolve security beyond mere 'surveillance' into key infrastructure for 'store DX' that supports store staff operations and provides all customers with a safe and secure shopping environment, thereby contributing to the sound development of the entire industry.

About JEAS

JEAS is an industrial association that establishes unified standards for security systems such as electronic article surveillance systems in Japan and conducts educational and awareness-raising activities for crime prevention engineers. It promotes the creation of a social environment where crime is less likely to occur through collaboration among manufacturers, installers, and users (retailers).

[JEAS Secretariat]
Address: 〒160-0004 YOTSUYA TOWER 7F, 1-6-1 Yotsuya, Shinjuku-ku, Tokyo
Chairman: Yoshinori Inamoto (Senior Consultant, Business Development Office, Takachiho Koeki Co., Ltd.)
Website: http://www.jeas.gr.jp/
Email: infonew@jeas.gr.jp

About AWL Co., Ltd.

AWL is a 'Physical AI' company that solves challenges in all physical spaces using AI. Its strengths lie in cutting-edge edge AI technology cultivated as a Hokkaido University-certified startup and overwhelming on-site implementation capabilities at drugstore 'Satsudora'. Currently, beyond retail security solutions, it has expanded its track record to various industries, including the introduction of 'FaceWatch' to large nationwide restaurant chains and safety management DX for major manufacturers. By going beyond mere substitution of human vision with Physical AI technology, AWL fundamentally solves on-site issues such as labor shortages and continues to challenge the realization of a sustainable society with a global development structure.

22nd Asia Pacific Retailers Convention (Tokyo) - Asia's First Loss Prevention Conference

Friday, October 9, 13:15-15:30, Yurakucho International Forum Hall C

Mina Tsuchida will speak as a director at the international conference chaired by JEAS.

https://aprce2026.com/speakers.html

AWL Co., Ltd. (Owl Co., Ltd.)

Established: June 1, 2016
President & CEO: Soji Kitade
Locations:
[Tokyo Head Office] THE CROSS GOTANDA 8F, 2-24-4 Nishigotanda, Shinagawa-ku, Tokyo
[Sapporo Head Office] 1-20, Kita 8-jo Higashi 4-chome, Higashi-ku, Sapporo, Hokkaido
Business: Development and provision of edge AI video analysis solutions
Website: https://awl.co.jp

[Contact]
AWL Co., Ltd.
Contact: Tsuchida, Wada
info@awl.co.jp