Established Japanese Confectionery 'Awashimado' Opens First Direct Store in Utsunomiya City, Hoshigaoka on June 12, 2026

Awashimado Utsunomiya Hoshigaoka Store Exterior Image Awashimado Co., Ltd. (Headquarters: Yawatahama City, Ehime Prefecture, President: Hidenori Dencho), a manufacturer of Japanese and Western-style confectionery, is pleased to announce the opening of its first directly managed store in Utsunomiya City on June 12, 2026. This new store will offer all products manufactured at our Tochigi Sano factory, as well as products from our head office, Kyoto factory, and other partner factories. We will also offer products not available in supermarkets, making it a store suitable for both gift-giving and personal use. Interior Sales Floor Image 'New Store Information' Address: 1-8-14 Hoshigaoka, Utsunomiya City, Tochigi Prefecture (15-minute walk from Tobu Utsunomiya Station, along Kiyozumi-cho Dori Street) Business Hours: 10:00 AM - 6:00 PM (Open all year round) Products for Sale: All Japanese confectionery manufactured by our company Local specialty sweets from various regions 'Waku-ari' (reason-for-discount) products Eat-in Corner 'Eat-in Corner' Equipped with a 6-seat eat-in corner. Customers can relax and enjoy sweets and beverages purchased in-store. 'Grand Opening Commemorative Limited Edition Product' 1,300 yen (excluding tax) 'Sweets Tote Bag' To commemorate the opening of the Utsunomiya Hoshigaoka store, we will be selling a tote bag filled with popular Japanese sweets for the first 30 customers only. After enjoying the Japanese sweets, the tote bag can be used for various purposes. It is also perfect as a small gift. 'Kanto Region Limited Edition Product' Dorayaki featuring the local popular character 'Sanomaru' from the Tochigi Sano factory, sandwiched with homemade red bean paste containing chestnut pieces between fluffy dough, is a popular product. It is well-received as a souvenir from Tochigi Prefecture. Kuridora (Sanomaru) 1 piece: 110 yen (excluding tax) Cross-section view Kuridora (Sanomaru) 1 box: 750 yen (excluding tax) Contents image Set of 5 'Weekend Limited Edition Products (Friday, Saturday, Sunday)' Our Warabi Mochi, developed with an emphasis on its smooth texture, features a delicate dough so soft it cannot support its own weight, filled with subtly sweet koshi-an (strained red bean paste). Available for purchase individually. Kiwami Warabi Mochi: 1 piece: 160 yen (excluding tax) Our dorayaki, made with house-cooked red beans using a method that suppresses bitterness and off-flavors, has a moderate sweetness, allowing you to fully enjoy the flavor and texture of Hokkaido-grown red beans. It features a hint of brown sugar aroma popular in the Kanto region. Available for purchase individually. Japanese Confectionery Masterpiece Hokkaido Red Bean Dorayaki: 1 piece: 160 yen (excluding tax) 'Direct Store Limited Edition Products' Kiri Castella (Sliced Castella) 1 pack: 298 yen (excluding tax) Mitarashi Dango (3 skewers) 1 pack: 158 yen (excluding tax) Dorask (Castella rusk) 4 pieces 1 pack: 300 yen (excluding tax) Awase Monaka (Assorted Monaka) 1 piece 250 yen (excluding tax) 'Popular Standard and Seasonal Japanese Sweets' Kuzumochi (4 pieces) 1 pack: 128 yen (excluding tax) Mizu Daifuku (4 pieces) 1 pack: 228 yen (excluding tax) Shio Mame Daifuku (5 pieces) 1 pack: 248 yen (excluding tax) Mochiri Kuro-mame Manju (Chewy Black Bean Steamed Bun) (6 pieces) 1 pack: 248 yen (excluding tax) [Company Name] Awashimado Co., Ltd. [Representative Director] Hidenori Dencho [Capital] 100 million yen [Head Office Location] 1-237-53 Kawanoishi, Hohoku-cho, Yawatahama City, Ehime Prefecture [Business Description] Manufacturing and sales of Japanese and Western-style confectionery [Business Locations] Ehime, Tokushima, Okayama, Hiroshima, Fukuoka, Takeo, Kagoshima, Oita, Kyoto, Nagoya, Tokyo, Tochigi [Sales] 16.39688 billion yen (Fiscal Year ending March 2025) [Number of Employees] 983 (including 284 part-time employees) [Founded] 1927 [URL] http://www.awashimado.co.jp/