Award Inc. (Headquarters: Minato-ku, Tokyo, President and CEO: Yuki Hase) is pleased to announce the "X VORDER RUNWAY," a new sensation event that fuses a fashion show and music live, transcending the boundaries between real and virtual, with the aim of creating content that Japan can be proud of on the global stage. The event will be held on September 27, 2026 (Sun) at Makuhari Messe International Exhibition Hall 1-4.

This event is the world's first and largest-scale new sensation entertainment event where VTubers, game and anime characters, and real artists will co-star, crossing over genres and dimensions.

We will begin the fastest lottery pre-sale for on-site tickets for "X VORDER RUNWAY" starting June 30 (Tue) at 15:00. For ticket purchases and details, please check the following ticket vendors, the official event website, and the official X account.

・Tixplus Fastest Lottery Pre-sale: https://tixplus.jp/feature/xvorderrunway/official/

・"X VORDER RUNWAY" Official Website: https://xvorder-runway.com

・"X VORDER RUNWAY" Official X: https://x.com/X_VORDER_RUNWAY

"X VORDER RUNWAY" Overview

"X VORDER RUNWAY" is the world's first and largest-scale new sensation entertainment event that delivers dream collaboration performances by a豪華 lineup of performers from various genres and dimensions, on a spectacular stage that fuses a fashion show and music live.

Real artists, VTubers, and game/anime characters will walk the real runway wearing limited edition costumes designed by illustrator Mika Pikazo for this event.

Performers include VTubers: Suisei Hoshimachi, who established her own agency in March 2026; HIMEHINA, currently on their first solo world tour by a VTuber; Karubi Akami, Hinano Tachibana, Sara Hoshikawa; and virtual singer KAF, all gathering beyond their agency affiliations. From the game and anime world: Chun-Li from "Street Fighter 6," which has surpassed 7 million units sold worldwide. Rise Kujikawa from "Persona 4 Revival," scheduled for release in February 2027. Haruka Amami, Chihaya Kisaragi, and Miki Hoshii from "The Idolmaster," celebrating its 20th anniversary year. From the music scene: Utah (Wednesday Campanella) and Akari Nanawo. VTuber KAWAII CLUB, who is gaining attention for their resemblance to Utah, will also perform.

Dream Collaborations You Can Only See Here! A Glimpse of the Spectacular Program!

Experience a spectacular stage where a fashion show and music live merge, with runway segments unfolding simultaneously with musical performances, featuring dream collaborations of performers you can only see here.

▼Partial Program Preview!

"V"

HIMEHINA ✕ Karubi Akami ✕ Hinano Tachibana ✕ Sara Hoshikawa ✕ Suisei Hoshimachi

A dream fashion show x live stage exclusive to this event, by VTubers who have gathered beyond their agency affiliations.

"True Story -Revival-"

Rise Kujikawa ✕ Sara Hoshikawa

Delivering a collaboration of Rise Kujikawa's popular song, newly recorded for "Persona 4 Revival," with Sara Hoshikawa, a VTuber full of Persona love.

"Koishisato Setsunato Kokoro Zuyosato 2023"

Chun-Li ✕ KAWAII CLUB ✕ Hinano Tachibana

Experience Chun-Li's breathtaking fashion show along with a dream vocal collaboration by KAWAII CLUB and Hinano Tachibana.

"GO MY WAY!!"

Haruka Amami ✕ Chihaya Kisaragi ✕ Miki Hoshii ✕ Karubi Akami ✕ KAF ✕ KAWAII CLUB ✕ Hinano Tachibana

This fashion show x live stage, featuring the three representative members of "The Idolmaster" series, will be graced by the presence of other豪華 performers.

"Issei Fuubi"

KAF ✕ Suisei Hoshimachi

A dream collaboration vocal performance by two divas from the V world.

In addition to the programs announced today, we have many more cross-border collaborations planned that can only be seen at this event. We will continue to announce special content information on the "X VORDER RUNWAY" official website and social media.

All performer costumes designed by Illustrator Mika Pikazo! Newly drawn KV to be released later!

Fashion Design ✕ Illustration Mika Pikazo

Born in Tokyo in 1993. After graduating high school, she became interested in South American visual technology, design, and music, and moved to Brazil for about two and a half years. She returned to Japan and began her career as an illustrator. In addition to character design and illustration, she also started animation production in 2022. Her work includes "Disney Collection by Mika Pikazo," which expresses Disney works through illustrations, the Nintendo RPG "Fire Emblem Engage," designs for VTubers "Kizuna AI" and "Hakos Baelz," and promotional illustrations for the fashion brand "Vivienne Westwood."

Mika Pikazo, one of Japan's leading illustrators, will design all the costumes worn by the豪華 performers at X VORDER RUNWAY. By combining the overwhelming brilliance of each performer active in their respective fields with the new element of fashion, the designs aim to go beyond mere cuteness and allow attendees to "encounter new charms of these artists beyond boundaries," creating a unique style for this event.

The fashion designs, along with a newly drawn KV by Mika Pikazo, will be released at a later date. Please await further information.

Background of "X VORDER RUNWAY"

Anime and game characters are Japan's pride on the world stage. Furthermore, with the emergence of VTubers over the past decade, virtual characters and virtual artists are now being readily accepted by society.

However, considering their power and potential, we are convinced that they can expand their fields of activity even further. Therefore, we have decided to hold a major event where diverse VTubers, characters, and real artists, who are at the forefront of their respective fields, will "cross borders" beyond the boundaries of their genres and dimensions.

Our future goal is to transcend national borders and expand their activities to the world as a major entertainment content that Japan can be proud of.

We also aim for this event to be an opportunity for attendees to encounter new characters and artists they might not normally interact with, and to "cross borders" themselves.

We hope that this event will further energize the entire industry and lead to a future where various "cross-border" collaborations emerge. We are preparing with all our might until the day of the event.

Performer Profiles (in Japanese alphabetical order)

Karubi Akami

Princess of the Land of Meat. Age: 22 (Nyan-nyan). Weight: equivalent to 3 slices of meat. The only female member of CR, joined as a VTuber in September 2024.

Haruka Amami

An idol belonging to 765 PRODUCTION. An idol who captivates many with her innocent smile and positive efforts. Loved by fans for her earnest pursuit of her dreams and her approachable personality.

Utah (Wednesday Campanella)

Joined Wednesday Campanella in September 2021 as the second-generation lead vocalist and performer. Expresses herself through various mediums including music, art, acting, and modeling.

KAWAII CLUB

I am "Kawakura," the president of KAWAII CLUB 💗

✧:。Working to fill the world with KAWAII。:✧

KAF

The very beginning of KAMITSUBAKI STUDIO, a virtual singer.

Began activities in 2018 at the age of 14. Gaining support with her unique singing voice and expressiveness.

Chihaya Kisaragi

An idol belonging to 765 PRODUCTION. Captivates people with her overwhelming singing ability and sincere attitude. A stoic hard worker who continues to pursue her own expression with deep passion for music.

Rise Kujikawa

A rapidly rising high school idol. Known to households as "Rise-chi," she is popular for her glamorous and charming character. With her high-level singing and dancing skills and innocent expression, she'll "maru-kyun♡ catch" your heart!

Hinano Tachibana (VSPOETICAL)

A girl who loves games and singing, and has a weakness for cute things.

She tackles everything with all her might, never compromising.

She is expressive, caring, and dependable.

Chun-Li

A former Interpol investigator who fights with graceful leg techniques.

Guardian of Li Fen, a victim of the Black Moon incident.

Currently runs a kung fu school and interacts with the townspeople.

Akari Nanawo

An internet artist loved as a generational icon for her addictive and funny high-tone voice and her somewhat disconnected personality.

HIMEHINA

A unit consisting of Hime Tanaka and Hina Suzuki. As virtual artists, they are active primarily in music activities such as producing original songs, dancing, and live performances.

Miki Hoshii

An idol belonging to 765 PRODUCTION. An idol who captivates people with her innate talent and outstanding presence. She possesses a free-spirited charm and hidden ambition, shining with a unique brilliance.

Sara Hoshikawa

A self-proclaimed influencer aiming to spread her cuteness to the world. She is of British and Japanese descent and loves new things, fun things, and gossip.

Suisei Hoshimachi

A virtual idol who carves out a path in the music scene with her overwhelming presence, wielding her singing voice as her weapon.

Established her personal agency "Studio STELLAR" on March 22, 2026.

CKarubi Akami CKAF/KTB CKAWAII CLUB CATLUS. CSEGA. CVSPOETICAL CCAPCOM CAkari Nanawo CToshiyuki Kubooka THE IDOLM @STERTM& CBandai Namco Entertainment Inc. CLaRa CANYCOLOR, Inc. CStudio STELLAR CCOVER C2026 Award Inc.

Event Outline

【Event Title】X VORDER RUNWAY

【Date & Time】September 27, 2026 (Sun) Doors Open 14:00 / Start 15:30 (scheduled)

【Venue】Makuhari Messe International Exhibition Hall 1-4 (Address: 2-1 Nakase, Mihama-ku, Chiba City, Chiba Prefecture)

【Tickets】

On-site Ticket Fastest Pre-sale (Lottery)

Application Period: June 30 (Tue) 15:00 - July 12 (Sun) 23:59

Ticket Prices: Reserved Seat SS: ¥16,500 / Reserved Seat S: ¥14,300 / Reserved Seat A: ¥11,000 (all tax included)

Tixplus Fastest Lottery Pre-sale: https://tixplus.jp/feature/xvorderrunway/official/

【Official Website】 https://xvorder-runway.com

【Official SNS】

●X: https://x.com/X_VORDER_RUNWAY

●YouTube: https://www.youtube.com/@X_VORDER_RUNWAY

●TikTok: https://www.tiktok.com/@x_vorder_runway26

【Official Hashtag】#X_VORDER_RUNWAY

【Performers】

Karubi Akami / Haruka Amami / Utah (Wednesday Campanella) / KAWAII CLUB / KAF / Chihaya Kisaragi / Rise Kujikawa / Hinano Tachibana / Chun-Li / Akari Nanawo / HIMEHINA / Miki Hoshii / Sara Hoshikawa / Suisei Hoshimachi (in Japanese alphabetical order)

【Ticket Inquiries】

Tixplus Customer Support: https://tixplus.jp/support/tixplus/ (Weekdays 11:00-18:00)

【Event Inquiries】

Kyodo Tokyo: http://kyodotokyo.com

TEL 0570-550-799 (Weekdays 11:00-18:00 / Weekends & Holidays 10:00-18:00)

【Sponsorship, Exhibition, Advertising】https://xvorder-runway.com

About Award Inc.

Award Inc. aims to create content that Japan can be proud of on the global stage, and has planned and operated various events, including hosting Japan's largest fashion & music event "GirlsAward" twice a year (spring and autumn). Leveraging the experience and resources cultivated over many years through events, we have expanded our business domains to include event production, corporate collaborations, product development, PR, and advertising agency services, enabling one-stop marketing. We aim for further development, looking not only domestically but also globally.

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: Mika Pikazo / Disney / Vivienne Westwood