AWA Surpasses 200 Million Songs, Expands User Music Sharing Experience with Full Public Playlist Disclosure and Support for Up to 1,000 Tracks
Music streaming service AWA has announced that its catalog has exceeded 200 million songs. Concurrently, it has updated its playlist features, expanding the maximum number of tracks to 1,000 and enabling full disclosure of all songs in public playlists. This aims to enhance the user-to-user music sharing experience.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 20:30
- 🔍 Collected: May 1, 2026 at 12:01
- 🤖 AI Analyzed: May 1, 2026 at 20:11 (8h 9m after Collected)
AWA Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director & CEO: Koki Togashi) announced that "AWA," its subscription-based music streaming service, has surpassed 200 million songs in its catalog. In conjunction with this milestone, AWA has updated its playlist features, expanding the maximum number of songs that can be included to 1,000 and enabling the full disclosure of all songs in public playlists.
Since its launch, AWA has centered its service on the experience of users discovering new music by recommending songs to each other, beyond just "listening" to music. Among these features, public playlists are a core function that supports AWA's unique music experience, where one person's recommendation leads to another's playback.
Previously, public playlists were designed to showcase a curated selection of 8 songs, allowing users to express their tastes, sensibilities, moods, and worldviews through a concise selection. By adding editability and gamification to the song selection itself, AWA has fostered a playlist culture since its launch that encourages users to "want to create, want to show, and want to share."
However, with music subscriptions now widely established and the number of available songs expanding to 200 million, there is a growing demand for more diverse expressive options in how music is introduced. The sharpness conveyed by a short, curated selection, and the breadth delivered by a long, deeply structured composition. The ability for users to freely choose between these two has become more valuable than ever.
With this update, AWA's playlist experience will significantly broaden its range of expression, adding the ability to "convey an entire worldview" to the existing joy of "conveying through careful selection."
This allows users to deliver not only a carefully selected set of songs but also an entire worldview through the playlist as a whole. For example, it enables more free and three-dimensional expressions such as long-form selections that align with moods and seasons, deep dives across eras and genres, compositions that convey an artist's charm from multiple perspectives, long-duration background music, and scene suggestions.
In addition to public playlists, AWA has consistently strengthened its UGC (User Generated Content)-driven music experience, including "AWA Lounge" where users can enjoy the same music in the same space, and a comment function that allows users to write their thoughts and feelings about songs, albums, artists, and playlists. This update further extends AWA's unique "experience of encountering music through people" to match the era of 200 million songs.
It should be noted that this full song disclosure and support for up to 1,000 songs is applicable to STANDARD members. FREE plan users can still use up to 200 songs and publish up to 8 songs, as before.
■ "Playlist Submission Campaign" to Commemorate Playlist Capacity Expansion Now Underway
To celebrate this update, a "#SongsThatMakeYouWantToTravel" playlist submission campaign will be held starting May 1, 2026.
We are looking for playlists that fully express the "feeling of wanting to travel" through music: a morning when you want to lift your spirits before going out, an afternoon when you want to walk feeling the spring air, or an evening when you can't wait for the weekend. You can participate by simply creating a playlist in the AWA app and publishing it with the tag "#SongsThatMakeYouWantToTravel."
The submitted playlists will be tallied, and a ranking of "Songs That Make You Want to Travel" selected by AWA users will be announced later on "AWA News." Furthermore, excellent playlists consisting of 9 or more songs are scheduled to be featured in the "Editor-Approved Playlists" tab and introduced on the results announcement page.
Beyond the worldview that cannot be contained in 8 songs. Please send us your "music that makes you want to travel" with the new public playlist feature.
Campaign details: https://mf.awa.fm/playlist-9plus-2026
AWA will continue to pursue a service experience where new encounters spread not just by playing music from a vast catalog, but through people's sensibilities, words, and song selections.
■ App Overview
"AWA" is a subscription-based music streaming service provided by AWA Co., Ltd., a joint venture between CyberAgent, Inc. and Avex Entertainment Inc. The service launched in May 2015, and its music catalog includes 200 million songs, with approximately 17 million playlists created by celebrities and users. The "STANDARD Plan" costs 980 yen (tax included) per month (※App Store, Google Play, and convenience store payments are 1,080 yen (tax included)) for all features, and all features except "offline playback" are available for free monthly.
Since its launch, AWA has centered its service on the experience of users discovering new music by recommending songs to each other, beyond just "listening" to music. Among these features, public playlists are a core function that supports AWA's unique music experience, where one person's recommendation leads to another's playback.
Previously, public playlists were designed to showcase a curated selection of 8 songs, allowing users to express their tastes, sensibilities, moods, and worldviews through a concise selection. By adding editability and gamification to the song selection itself, AWA has fostered a playlist culture since its launch that encourages users to "want to create, want to show, and want to share."
However, with music subscriptions now widely established and the number of available songs expanding to 200 million, there is a growing demand for more diverse expressive options in how music is introduced. The sharpness conveyed by a short, curated selection, and the breadth delivered by a long, deeply structured composition. The ability for users to freely choose between these two has become more valuable than ever.
With this update, AWA's playlist experience will significantly broaden its range of expression, adding the ability to "convey an entire worldview" to the existing joy of "conveying through careful selection."
This allows users to deliver not only a carefully selected set of songs but also an entire worldview through the playlist as a whole. For example, it enables more free and three-dimensional expressions such as long-form selections that align with moods and seasons, deep dives across eras and genres, compositions that convey an artist's charm from multiple perspectives, long-duration background music, and scene suggestions.
In addition to public playlists, AWA has consistently strengthened its UGC (User Generated Content)-driven music experience, including "AWA Lounge" where users can enjoy the same music in the same space, and a comment function that allows users to write their thoughts and feelings about songs, albums, artists, and playlists. This update further extends AWA's unique "experience of encountering music through people" to match the era of 200 million songs.
It should be noted that this full song disclosure and support for up to 1,000 songs is applicable to STANDARD members. FREE plan users can still use up to 200 songs and publish up to 8 songs, as before.
■ "Playlist Submission Campaign" to Commemorate Playlist Capacity Expansion Now Underway
To celebrate this update, a "#SongsThatMakeYouWantToTravel" playlist submission campaign will be held starting May 1, 2026.
We are looking for playlists that fully express the "feeling of wanting to travel" through music: a morning when you want to lift your spirits before going out, an afternoon when you want to walk feeling the spring air, or an evening when you can't wait for the weekend. You can participate by simply creating a playlist in the AWA app and publishing it with the tag "#SongsThatMakeYouWantToTravel."
The submitted playlists will be tallied, and a ranking of "Songs That Make You Want to Travel" selected by AWA users will be announced later on "AWA News." Furthermore, excellent playlists consisting of 9 or more songs are scheduled to be featured in the "Editor-Approved Playlists" tab and introduced on the results announcement page.
Beyond the worldview that cannot be contained in 8 songs. Please send us your "music that makes you want to travel" with the new public playlist feature.
Campaign details: https://mf.awa.fm/playlist-9plus-2026
AWA will continue to pursue a service experience where new encounters spread not just by playing music from a vast catalog, but through people's sensibilities, words, and song selections.
■ App Overview
"AWA" is a subscription-based music streaming service provided by AWA Co., Ltd., a joint venture between CyberAgent, Inc. and Avex Entertainment Inc. The service launched in May 2015, and its music catalog includes 200 million songs, with approximately 17 million playlists created by celebrities and users. The "STANDARD Plan" costs 980 yen (tax included) per month (※App Store, Google Play, and convenience store payments are 1,080 yen (tax included)) for all features, and all features except "offline playback" are available for free monthly.