Masunaga Optical Celebrates 121st Anniversary and 'MASUNAGA1905 Yaesu Store' Opening with Artist Kenta Kobayashi Talk Event
Key facts
- Masunaga Optical Celebrates 121st Anniversary and 'MASUNAGA1905 Yaesu Store' Opening with Artist Kenta Kobayashi Talk Event
- Avex Creator Agency held the opening talk event 'Craftsmanship Updating Perspectives' at the new 'MASUNAGA1905 Yaesu Store,' featuring the second installment of the 'MASUNAGA1905 meets ARTISTS' project with Masunaga Optical.
- Source: PR Times
- Date: June 12, 2026
Direct answer
Avex Creator Agency held the opening talk event 'Craftsmanship Updating Perspectives' at the new 'MASUNAGA1905 Yaesu Store,' featuring the second installment of the 'MASUNAGA1905 meets ARTISTS' project with Masunaga Optical.
- Citation
- Masunaga Optical Celebrates 121st Anniversary and 'MASUNAGA1905 Yaesu Store' Opening with Artist Kenta Kobayashi Talk Event (June 12, 2026), PR Times
- Source
- PR Times
- Date
- June 12, 2026
Avex Creator Agency held the opening talk event 'Craftsmanship Updating Perspectives' at the new 'MASUNAGA1905 Yaesu Store,' featuring the second installment of the 'MASUNAGA1905 meets ARTISTS' project with Masunaga Optical.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 22:00
- 🔍 Collected: June 12, 2026 at 13:21
- 🤖 AI Analyzed: June 12, 2026 at 14:44 (1h 23m after Collected)
Avex Creator Agency Co., Ltd. held an opening talk event titled 'Craftsmanship Updating Perspectives' at the newly opened 'MASUNAGA1905 Yaesu Store' to celebrate the second installment of the 'MASUNAGA1905 meets ARTISTS' project, developed by the art platform 'MEET YOUR ART' in collaboration with Masunaga Optical, which reached its 121st anniversary this June.
The event featured artist Kenta Kobayashi, Masunaga Optical Co., Ltd. Representative Director and President Sotaro Masunaga, and Avex Creator Agency Co., Ltd. Representative Director and President Shinsuke Kato, who presides over 'MEET YOUR ART.' They discussed their philosophies on manufacturing in their respective fields of eyewear and art.
Masunaga Optical emphasized that the underlying philosophy of the craftsmanship inherited over 120 years is 'to be useful to the region and society.' He also touched upon the company's strength in integrated in-house production, handling everything from design to final assembly.
Kenta Kobayashi described his creative process as 'a sense of deconstructing a landscape and then reconstructing it like a painting.' He also highlighted the importance of creativity in an age of advancing efficiency, noting that value lies in detours that may seem meaningless.
Regarding this project, Mr. Masunaga explained that they are utilizing art as a 'means to convey the philosophy and stance behind the product.' Mr. Kato stated that collaboration with artists is a process that allows brands to rediscover their essence in ways that traditional research and marketing cannot reach.
The project will continue to explore the possibilities of sharing perspectives between companies and artists.
The event featured artist Kenta Kobayashi, Masunaga Optical Co., Ltd. Representative Director and President Sotaro Masunaga, and Avex Creator Agency Co., Ltd. Representative Director and President Shinsuke Kato, who presides over 'MEET YOUR ART.' They discussed their philosophies on manufacturing in their respective fields of eyewear and art.
Masunaga Optical emphasized that the underlying philosophy of the craftsmanship inherited over 120 years is 'to be useful to the region and society.' He also touched upon the company's strength in integrated in-house production, handling everything from design to final assembly.
Kenta Kobayashi described his creative process as 'a sense of deconstructing a landscape and then reconstructing it like a painting.' He also highlighted the importance of creativity in an age of advancing efficiency, noting that value lies in detours that may seem meaningless.
Regarding this project, Mr. Masunaga explained that they are utilizing art as a 'means to convey the philosophy and stance behind the product.' Mr. Kato stated that collaboration with artists is a process that allows brands to rediscover their essence in ways that traditional research and marketing cannot reach.
The project will continue to explore the possibilities of sharing perspectives between companies and artists.
FAQ
What is MASUNAGA1905 meets ARTISTS?
An art project commemorating the 120th anniversary of Masunaga Optical, sharing the brand's philosophy through collaboration with contemporary artists.
What happened during the collaboration with Kenta Kobayashi?
Artwork was exhibited at the Yaesu store, and collaboration items were produced.
Why does Masunaga Optical collaborate with artists?
To convey the brand's philosophy and corporate stance, rather than just promoting products.