Beyond Sunscreen: 'Skin-Nurturing UV Care' Born with 100% Natural Ingredients & Eco-Friendly Formula – 'MADO UV protector' Pre-orders Start May 1st – Makiko Esumi Uses It, Interview Video Coming Soon
Avec Plus Inc. has started pre-orders for 'MADO UV protector,' a new skincare-inspired UV care product made with 100% natural ingredients and an eco-friendly formula, starting May 1st. Makiko Esumi has used the product, and an interview video will be released soon, highlighting its gentle approach to skin and environmental consideration.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 18:30
- 🔍 Collected: May 1, 2026 at 10:01
- 🤖 AI Analyzed: May 2, 2026 at 01:05 (15h 3m after Collected)
A new sunscreen based on skincare philosophy, "MADO UV protector (SPF50+/PA++++)"
Avech Plus Inc. will begin pre-order sales of its new skincare-inspired sunscreen, "MADO UV protector (SPF50+/PA++++)," starting May 1, 2026.
ーーーーーーー
■ A New UV Care Experience Beyond Sunscreen
"MADO UV protector" is a UV care product born from a new concept that not only protects the skin from UV rays but also moisturizes, conditions, and nurtures it.
Having worked as an esthetician for 30 years and dealt with many skin types, what I felt was the reality that "sunscreen is a burden on the skin."
Stickiness, dryness, white cast, and a tight feeling—
This product was developed with the aim of releasing such stresses and becoming a "UV care you want to use every day."
Transforming sunscreen from something you endure to something you comfortably continue as part of your care routine.
There are voices saying, "The concept of sunscreen has changed," and it is attracting attention as a new option in traditional UV care.
ーーーー
■ 100% Naturally Derived, 11-Free Formula
This product is composed of 100% naturally derived ingredients, balancing gentleness on the skin with functionality.
Furthermore, it does not use the following ingredients:
・UV absorbers
・UV dispersants smaller than nano-size (under 100nm)
・Microplastics
・Parabens / Ethanol / Phenoxyethanol / Silicones
・Colorants / Fragrances / Mineral oils / Petroleum-based surfactants
Why does MADO UV protector not use UV absorbers or nano-sized UV dispersants?
Because it is something used daily, the design aims to minimize the burden on the skin.
And,
ーーー
■ Environmentally Friendly Formula
In recent years, some UV absorbers have raised concerns about their impact on the marine environment, and their use is restricted in certain regions and beaches overseas.
Coral protection is expanding.
"MADO UV protector" takes this background into consideration, adopting a formulation designed to be gentle on the sea and natural environment.
It can be used safely even in outdoor scenes, with environmental consideration.
It proposes a new era of UV care that aims for gentleness, allowing you to enter the sea directly, offering a new choice.
ーーーー
■ Contains MAAs (Mycosporine-like Amino Acids)
Contains "MAAs," a naturally derived ingredient found in seaweed and coral.
It is expected to not only protect the skin from UV damage but also to condition the skin from dryness and external stressors.
ーーー
■ Makiko Esumi Actually Uses It, Interview Video to Be Released Soon
Interview video coming soon: Makiko Esumi and MADO Representative Hori
To convey the charm of this product more realistically,
Makiko Esumi actually used it, and an interview video was recorded with MADO Representative Hiroe Hori about her experience and daily care routine.
In the video,
She talks about the discomfort she felt with sunscreens, her honest impressions after actual use, and how she incorporates it into her daily life.
Preparations for its release are currently underway, and it will be publicly available on the official YouTube channel soon.
ーーー
■ Limited Pre-order Set
Pre-orders starting May 1st will offer a special set including one MADO drink sachet.
Includes one MADO drink sachet
By experiencing care from both the inside and outside, you can more deeply experience the world of MADO.
This is a limited quantity offer and will end once sold out.
【Pre-order here】
https://www.madoavech.com
ーーー
【Product Overview】
Product Name: MADO UV protector
SPF: SPF50+ / PA++++
Volume: 40g
Release Date: May 7, 2026
Pre-order Start Date: May 1, 2026
ーーー
【About the Brand】
MADO is a brand that aims to bring out beauty from both the inside and outside of the body, based on the themes of "inner and outer beauty" and "longevity."
Under the concept of "you decide your own age,"
It proposes care that accompanies daily life.
Brand Site: https://www.madoavech.com
ーーー
【Company Overview】
Avech Plus Inc.
Representative Director and President: Hiroe Hori
https://avechplus.wixsite.com/avechplus
Instagram: mado___avechplus
ーーー
【Contact Information】
5-12-16-2F Minami Azabu, Minato-ku, Tokyo
info@madoavech.com
https://www
Avech Plus Inc. will begin pre-order sales of its new skincare-inspired sunscreen, "MADO UV protector (SPF50+/PA++++)," starting May 1, 2026.
ーーーーーーー
■ A New UV Care Experience Beyond Sunscreen
"MADO UV protector" is a UV care product born from a new concept that not only protects the skin from UV rays but also moisturizes, conditions, and nurtures it.
Having worked as an esthetician for 30 years and dealt with many skin types, what I felt was the reality that "sunscreen is a burden on the skin."
Stickiness, dryness, white cast, and a tight feeling—
This product was developed with the aim of releasing such stresses and becoming a "UV care you want to use every day."
Transforming sunscreen from something you endure to something you comfortably continue as part of your care routine.
There are voices saying, "The concept of sunscreen has changed," and it is attracting attention as a new option in traditional UV care.
ーーーー
■ 100% Naturally Derived, 11-Free Formula
This product is composed of 100% naturally derived ingredients, balancing gentleness on the skin with functionality.
Furthermore, it does not use the following ingredients:
・UV absorbers
・UV dispersants smaller than nano-size (under 100nm)
・Microplastics
・Parabens / Ethanol / Phenoxyethanol / Silicones
・Colorants / Fragrances / Mineral oils / Petroleum-based surfactants
Why does MADO UV protector not use UV absorbers or nano-sized UV dispersants?
Because it is something used daily, the design aims to minimize the burden on the skin.
And,
ーーー
■ Environmentally Friendly Formula
In recent years, some UV absorbers have raised concerns about their impact on the marine environment, and their use is restricted in certain regions and beaches overseas.
Coral protection is expanding.
"MADO UV protector" takes this background into consideration, adopting a formulation designed to be gentle on the sea and natural environment.
It can be used safely even in outdoor scenes, with environmental consideration.
It proposes a new era of UV care that aims for gentleness, allowing you to enter the sea directly, offering a new choice.
ーーーー
■ Contains MAAs (Mycosporine-like Amino Acids)
Contains "MAAs," a naturally derived ingredient found in seaweed and coral.
It is expected to not only protect the skin from UV damage but also to condition the skin from dryness and external stressors.
ーーー
■ Makiko Esumi Actually Uses It, Interview Video to Be Released Soon
Interview video coming soon: Makiko Esumi and MADO Representative Hori
To convey the charm of this product more realistically,
Makiko Esumi actually used it, and an interview video was recorded with MADO Representative Hiroe Hori about her experience and daily care routine.
In the video,
She talks about the discomfort she felt with sunscreens, her honest impressions after actual use, and how she incorporates it into her daily life.
Preparations for its release are currently underway, and it will be publicly available on the official YouTube channel soon.
ーーー
■ Limited Pre-order Set
Pre-orders starting May 1st will offer a special set including one MADO drink sachet.
Includes one MADO drink sachet
By experiencing care from both the inside and outside, you can more deeply experience the world of MADO.
This is a limited quantity offer and will end once sold out.
【Pre-order here】
https://www.madoavech.com
ーーー
【Product Overview】
Product Name: MADO UV protector
SPF: SPF50+ / PA++++
Volume: 40g
Release Date: May 7, 2026
Pre-order Start Date: May 1, 2026
ーーー
【About the Brand】
MADO is a brand that aims to bring out beauty from both the inside and outside of the body, based on the themes of "inner and outer beauty" and "longevity."
Under the concept of "you decide your own age,"
It proposes care that accompanies daily life.
Brand Site: https://www.madoavech.com
ーーー
【Company Overview】
Avech Plus Inc.
Representative Director and President: Hiroe Hori
https://avechplus.wixsite.com/avechplus
Instagram: mado___avechplus
ーーー
【Contact Information】
5-12-16-2F Minami Azabu, Minato-ku, Tokyo
info@madoavech.com
https://www