"Can 'Beauty' Transcend Lifespan? A New Form of Longevity from the Perspective of a 30-Year Veteran Esthetician"
Avec Plus Co., Ltd., an aesthetic salon operator, endorses PR TIMES' "April Dream" initiative. They propose a new form of longevity that nurtures beauty not just from the outside but from within, emphasizing the importance of self-reflection and achieving both mental and physical fulfillment.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 09:00
- 🔍 Collected: April 1, 2026 at 01:00
- 🤖 AI Analyzed: April 22, 2026 at 20:10 (523h 9m after Collected)
Avec Plus Co., Ltd. (hereinafter, our company) agrees with the PR TIMES initiative to make April Fool's Day, April 1st, a day for companies to share the dreams they want to realize, under the banner of "April Dream." We are pleased to share our vision for the future.
More and more people feel anxious about aging.
To fill that anxiety, beauty has long been focused on "adding" and "concealing."
But is that really enough...?
No matter how much you layer on the outside, a sense of dissatisfaction remains.
In my many years on the front lines, I have heard such voices countless times.
Originally, beauty is not just about adding something. Isn't it about removing what you don't need and discerning what is truly necessary for you?
And the answer lies not on the outside, but is found through introspection.
While cherishing yourself, you should envision "how you want to be."
That may very well be the true first step of beauty.
As an esthetician for about 30 years, I have touched the skin and bodies of many people and watched them change.
Some see results, while others struggle.
Even with the same care, where does this difference come from?
The answer, I realized, lies not only in the external approach but also in the internal state and daily habits.
The circulation within the body, daily routines, and the way one engages with oneself.
Beauty was not something to be created, but something that grows and develops over time.
In recent years, the term "longevity" (long life, healthy life expectancy) has become widespread, and interest in health and physical fitness is higher than ever.
However, much of this seems to be limited to the perspective of "how to live longer."
Originally, isn't longevity not just about living long, but about how you live and improving its quality?
And within that, I believe that beauty and comfort are naturally included.
It's not about forcing yourself or enduring things.