'Tokyo Suntory Sungoliath' and 'Suntory Sunbirds Osaka' Appear as New Support Content on 'Oshi-Mile', a Platform that Turns Everyday Dining into 'Support'!
Avatar Dining Lab partnered with Suntory Sports to add two sports teams to the 'Oshi-Mile' platform, launching a campaign at PRONTO nationwide from April 4.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 21:00
- 🔍 Collected: April 3, 2026 at 12:30
- 🤖 AI Analyzed: April 21, 2026 at 04:07 (423h 37m after Collected)
Avatar Dining Lab Limited Liability Partnership (Location: Minato-ku, Tokyo) has announced that, in collaboration with Suntory Sports Ltd., the rugby team 'Tokyo Suntory Sungoliath' and the volleyball team 'Suntory Sunbirds Osaka' will appear as new support content on 'Oshi-Mile', a new type of support platform that connects everyday dining scenes with entertainment.
In conjunction with this initiative, campaigns for both teams will launch simultaneously starting Saturday, April 4, 2026, at 'PRONTO' locations nationwide* as partner stores where users can earn miles.
*Excluding some stores
### ■ What is 'Oshi-Mile': Creating New Support Experiences in Daily Life
'Oshi-Mile' is a platform that transforms 'restaurants', a foundation of daily life, into a new touchpoint with entertainment.
Users can earn miles by scanning receipts from their dining at participating restaurants using a LINE mini-app. These miles can then be exchanged for limited rewards from various IPs (talents, artists, anime characters, sports athletes, etc.). This realizes a 'new fan communication' where fans can support their favorite teams and athletes through everyday lunches, cafe times, or bar times, even on days without games or when they cannot visit arenas or stadiums.
### ■ Campaign Overview
With the launch of this platform, campaigns featuring these two newly added teams will be held at 'PRONTO' stores nationwide.
- Campaign Period: Scheduled from Saturday, April 4, 2026, to Sunday, May 31, 2026
- Mile Earning Partner Stores: 'PRONTO' and 'E PRONTO' nationwide
(*Participating stores will be expanded gradually)
- Target Teams (Content): Tokyo Suntory Sungoliath, Suntory Sunbirds Osaka
By using the miles accumulated during the period, you can participate in a lottery to win players' autographed boards and exclusive digital content created for this project.
*Details of the rewards will be announced sequentially on the official 'Oshi-Mile' and each team's official social media.
- Usage/Participation Flow:
1. Visit the store: Use participating PRONTO stores nationwide and receive a receipt.
In conjunction with this initiative, campaigns for both teams will launch simultaneously starting Saturday, April 4, 2026, at 'PRONTO' locations nationwide* as partner stores where users can earn miles.
*Excluding some stores
### ■ What is 'Oshi-Mile': Creating New Support Experiences in Daily Life
'Oshi-Mile' is a platform that transforms 'restaurants', a foundation of daily life, into a new touchpoint with entertainment.
Users can earn miles by scanning receipts from their dining at participating restaurants using a LINE mini-app. These miles can then be exchanged for limited rewards from various IPs (talents, artists, anime characters, sports athletes, etc.). This realizes a 'new fan communication' where fans can support their favorite teams and athletes through everyday lunches, cafe times, or bar times, even on days without games or when they cannot visit arenas or stadiums.
### ■ Campaign Overview
With the launch of this platform, campaigns featuring these two newly added teams will be held at 'PRONTO' stores nationwide.
- Campaign Period: Scheduled from Saturday, April 4, 2026, to Sunday, May 31, 2026
- Mile Earning Partner Stores: 'PRONTO' and 'E PRONTO' nationwide
(*Participating stores will be expanded gradually)
- Target Teams (Content): Tokyo Suntory Sungoliath, Suntory Sunbirds Osaka
By using the miles accumulated during the period, you can participate in a lottery to win players' autographed boards and exclusive digital content created for this project.
*Details of the rewards will be announced sequentially on the official 'Oshi-Mile' and each team's official social media.
- Usage/Participation Flow:
1. Visit the store: Use participating PRONTO stores nationwide and receive a receipt.