“First Makeup Experience” for Parents and Children: Avancé Hosts “Let's Learn! First Makeup Event for Parents and Children”

Avancé Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative: Ryo Namba) held the "Let's Learn! First Makeup Event for Parents and Children" at Avancé's head office on Saturday, April 18, 2026. This event is an ongoing initiative since 2024, providing children with their "first makeup experience" as an opportunity to foster knowledge of skin protection and the joy of self-expression. **■Special Guest** On the day of the event, Yui Kawana, Avancé's official ambassador and Miss World Japan 2025 Japan Representative, appeared as a special guest. As an official sponsor of Miss World Japan, Avancé supports women who embody "Beauty with a Purpose," extending beyond external beauty to include social contribution and lifestyle. In addition to her activities as a model and actress, Ms. Kawana consistently engages in support for disaster-stricken areas, embodying the spirit of "returning beauty to society." She has conveyed the message that "beauty can be a force that weaves hope for someone" and received the Grand Prix and Makeup Muse Award. Her stance deeply resonates with Avancé's brand philosophy of "Beauty that advances, challenges, and acts (AVANCÉ)," and her appointment as ambassador is one of the symbolic initiatives that share common values. In her greetings at the event, she stated, "Makeup allows you to bring out your maximum charm," and conveyed to the children the meaning of valuing their individuality. **■Event Overview** ・Date: Saturday, April 18, 2026, from 11:00 AM and 3:00 PM ・Venue: Hollywood Beauty Plaza 4F ・Participants: 41 pairs, 87 people (selected by lottery from over 200 applications) ・Format: Parent-child participatory makeup lesson **■Event Content** The makeup lesson proceeded in a lecture format led by Avancé staff. They carefully explained to the children, in easy-to-understand steps, "why this care is necessary." The instructor delivered the message, "Makeup is something that makes you like yourself more. I want you to find your own makeup," proposing makeup as an experience that leads to self-affirmation, not just a technique. **** Makeup theme to meet a new self: "New Semester! Challenge Makeup" **[1] Basic knowledge for protecting skin and base makeup experience** Explained the importance of sunscreen in an easy-to-understand way, as a habit to protect future skin. Using "Desir BP Cream," a UV skin primer that combines BB cream and primer, practiced basic techniques to achieve a uniform finish. **[2] Importance of removing eye makeup** Always cleanse on days you wear makeup. Removing eye makeup is an important promise. Introduced how to use "De Maquillant Super," a mild, two-layer type eye makeup remover that quickly removes makeup. **[3] Eye Makeup Lesson** **"Eyeshadow"** "Eye Fleur Palette" with a cream base + 3 types of gradation makes natural makeup easy for beginners. Carefully explained the order of application, finger application, and brush tip usage. **"Eyeliner"** Proposed combining "Jolie et Jolie Creamy Eyeliner" (gel type) and "Prunelle Liner" (liquid type). Enhances the eyes for a glamorous impression. **"Eyelash Serum"** Avancé's "Eyelash Serum" is a convenient item for moisturizing eyelashes, caring for the skin around the eyes (like the outer corners and tear bags), and creating bundled lashes during makeup application. Learned how to hold and apply it. **"Mascara"** "Separate Lash" is a clump-resistant separate curl mascara. Used by placing a mascara guard along the edge of the upper eyelid and combing towards the tips of the lashes. **[4] Lip & Cheek Lesson** Children chose their favorite color from 6 shades of "Jolie et Jolie Tint Lip" to enjoy expressing themselves. This single product can also be used as a cheek tint. Applied by stamping a heart on the cheeks and blending it in. **[5] Finishing Makeup** "Shake Mist" with high moisturizing and makeup-fixing effects. Sprayed a fine mist from a high position onto the face. Furthermore, before and after makeup, mothers took photos, and the sight of parents and children enjoying the changes in their finished looks filled the venue with smiles. **■Venue Atmosphere / Fun Activities** In the latter half of the event, "fun activities" were also held to enliven the venue. ・Rock-paper-scissors tournament between children and Yui Kawana