In which cities did AVANCE host these parent-child makeup events?

AVANCE hosted these events in three cities nationwide: Gunma, Ishikawa, and Tottori.

What is the primary reason AVANCE believes it's important for children to learn proper makeup techniques?

AVANCE believes it is essential for children to learn how to protect their skin simultaneously with learning how to start wearing makeup.

What key aspect of skincare was emphasized during the events as the first step towards healthy skin habits?

The importance of protecting the skin before applying makeup was emphasized, specifically the role of sunscreen and the effects of UV rays.

Besides application, what other crucial part of the makeup process did the events highlight as equally important?

The events highlighted that removing makeup is just as important as applying it, teaching basic care habits to minimize skin stress.

Learning 'First Makeup' with the Right Knowledge: AVANCE Hosts 'Let's Learn Together: Parent-Child First Makeup Events' in Three Cities Nationwide

Q: What was the main purpose of AVANCE's "Let's Learn Together: Parent-Child First Makeup Events"?

The events aimed to teach makeup-beginner children not only the fun of makeup but also the correct knowledge behind it, emphasizing skin protection.

Published Mar 29, 2026 7:04 PM ・ Updated Jun 14, 2026 10:09 PM ・ 5 min read ・ Source: PR Times

AVANCE held makeup events for parents and children in three cities to promote the importance of proper makeup knowledge and skincare habits.

AVANCE Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative: Ryo Namba) held 'Let's Learn Together: Parent-Child First Makeup Events' across three venues in Gunma, Ishikawa, and Tottori between February and March 2026. This initiative aimed to teach makeup-beginner children not only the 'fun' of makeup but also the 'correct knowledge' behind it. In recent years, interest in makeup among younger demographics has surged due to the influence of social media and online videos. However, opportunities to learn about proper techniques and skin care remain limited. Given this background, AVANCE conducted these events based on the philosophy that 'it is essential to know how to protect your skin at the same time you learn how to start wearing makeup.' ■ Event Content: AVANCE's unique, fun, and educational makeup lessons. The events provided time for children to engage with makeup at their own pace, centered around themes appropriate for the season. Rather than simply teaching makeup steps, the event featured hands-on programs where participants understood 'why' each process is necessary. Each venue focused on the following pillars: [1] The Importance of Skincare: Emphasizing the importance of protecting the skin before applying makeup. We explained the role of sunscreen and the effects of UV rays in a way that is easy for children to understand, positioning it as the first step toward 'habits that protect your skin 10 years from now.' [2] Basics of Proper Makeup: Progressing carefully through each step, from base makeup to point makeup. Participants naturally learned not just how to improve their appearance, but also the attitude of 'facing one's own face and finishing with care.' [3] Makeup Includes Removal: Removing makeup is just as important as applying it. Through the necessity of cleansing and the use of eye-makeup removers, we taught basic care habits to minimize skin stress. [4] The Value of 'Caring While Wearing': We provided an experience based on the AVANCE brand concept of 'thorough care while wearing makeup,' conveying that makeup and skincare are not separate, but should be continued naturally as part of daily habits.

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Source: PR Times
Category: News

Learning 'First Makeup' with the Right Knowledge: AVANCE Hosts 'Let's Learn Together: Parent-Child First Makeup Events' in Three Cities Nationwide

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