“First Makeup,” accompanied by the right knowledge. AVANCÉ holds “Let’s Learn Together! First Makeup Events” in three cities nationwide.
AVANCÉ Co., Ltd. held “Let’s Learn Together! First Makeup Events” in Gunma, Ishikawa, and Tottori between February and March 2026. The event aimed to teach children, who are beginners at makeup, not only the fun of it but also the correct knowledge regarding techniques and skin care.
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AVANCÉ Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative: Ryo Namba) held “Let’s Learn Together! First Makeup Events” at three venues in Gunma, Ishikawa, and Tottori between February and March 2026. This initiative is aimed at teaching children who are makeup beginners not only about the “fun” but also about “correct makeup knowledge.”
In recent years, the influence of social media and videos has heightened interest in makeup among younger age groups. On the other hand, there are still not many opportunities to learn the correct methods or how to be considerate of one’s skin. Based on this background, and guided by the belief that “it is important to know how to ‘start’ makeup while also knowing how to ‘protect’ one’s skin,” AVANCÉ has conducted these events.
■ Event Content:
AVANCÉ’s unique makeup lessons that are fun and educational.
We provided time for children to work on their makeup at their own pace, based on themes tailored to the season of each event.
Instead of simply learning the steps of makeup, the events featured hands-on programs that helped participants understand “why those steps are necessary.” Each venue’s program was centered on the following content:
[1] The Importance of Skin Care
We conveyed the importance of having an awareness of protecting the skin before applying makeup. Basic knowledge—such as the role of sunscreen and the impact of ultraviolet rays—was explained in a way that is easy for children to understand, with an eye toward their future skin. It is positioned as the first step in “habits to protect your skin 10 years from now.”
[2] The Basics of Correct Makeup
Proceeding from base makeup to point makeup, we carefully checked each step one by one. In addition to improving their appearance, participants naturally acquired an “attitude of facing one’s own face and finishing carefully.”
[3] Makeup Includes “Taking It Off”
Just as important as applying makeup is the process of removing it. Through understanding the necessity of cleansing and how to use removers specifically for the eye area, we taught basic care habits to minimize the burden on the skin.
[4] The Valued Concept of “Makeup While Caring”
We provided an experiential session of AVANCÉ’s brand concept, “Thorough care while wearing makeup.” We conveyed that makeup and care are not separate things, but are meant to be naturally continued as daily habits.
[Image Captions included in the body text context]
- Base makeup
- First time looking in the mirror and facing one’s own skin
- Eyeshadow: A challenge to carefully layer one by one, just as taught
- Eyeliner: Concentrating while paying attention to fine movements
- Eyelash serum: The sight of applying carefully with a focus on detailed care
- Mascara: Carefully and slowly. A touch of effort for eyelashes that conveys seriousness
- Lip & Cheek: Time when fun spreads with every application of color
- Mist: The moment joy spills out with a final spritz to finish
■ What the brand values: Makeup is “self-expression” and “habitual education.”
As the first brand to launch eyelash serum in Japan, AVANCÉ has proposed the value of “beauty around the eyes = compatibility between care and makeup.”
This “First Makeup Event” is an initiative to pass on that philosophy to the next generation.
AVANCÉ believes that makeup is not just “adornment,” but spreads as:
- A habit of valuing oneself
- An experience that cultivates confidence
- A form of parent-child communication
■ Event Overview
[Gunma]
10th First Makeup Event
~Tokimeki♡Valentine Makeup in Gunma~
- Date: February 6 (Fri) - 7 (Sat), 2026
- Location: Aming Isezaki Store (Isezaki City, Gunma Prefecture)
- Participation: 49 pairs, 104 people
*Participation condition: Purchase one “AVANCÉ Eye Fleur Palette” at the store
[Ishikawa]
First Makeup Event
~Natsu-mori♡Mote Makeup in Ishikawa~
- Date: February 28 (Sat) - March 1 (Sun), 2026
- Location: Aming Kanazawa Hoko Store (Kanazawa City, Ishikawa Prefecture)
- Participation: 40 pairs, 87 people
*Participation condition: Purchase one “AVANCÉ Eye Fleur Palette” at the store
[Tottori]
First Makeup Event
~New Semester! Image Change Makeup in Tottori~
- Date: March 14 (Sat) - 15 (Sun), 2026
- Location: MEGA Don Quijote Yonago Store (Yonago City, Tottori Prefecture)
- Participation: 38 pairs, 86 people
*Participation condition: Purchase one “AVANCÉ Eye Fleur Palette” at the store
In recent years, the influence of social media and videos has heightened interest in makeup among younger age groups. On the other hand, there are still not many opportunities to learn the correct methods or how to be considerate of one’s skin. Based on this background, and guided by the belief that “it is important to know how to ‘start’ makeup while also knowing how to ‘protect’ one’s skin,” AVANCÉ has conducted these events.
■ Event Content:
AVANCÉ’s unique makeup lessons that are fun and educational.
We provided time for children to work on their makeup at their own pace, based on themes tailored to the season of each event.
Instead of simply learning the steps of makeup, the events featured hands-on programs that helped participants understand “why those steps are necessary.” Each venue’s program was centered on the following content:
[1] The Importance of Skin Care
We conveyed the importance of having an awareness of protecting the skin before applying makeup. Basic knowledge—such as the role of sunscreen and the impact of ultraviolet rays—was explained in a way that is easy for children to understand, with an eye toward their future skin. It is positioned as the first step in “habits to protect your skin 10 years from now.”
[2] The Basics of Correct Makeup
Proceeding from base makeup to point makeup, we carefully checked each step one by one. In addition to improving their appearance, participants naturally acquired an “attitude of facing one’s own face and finishing carefully.”
[3] Makeup Includes “Taking It Off”
Just as important as applying makeup is the process of removing it. Through understanding the necessity of cleansing and how to use removers specifically for the eye area, we taught basic care habits to minimize the burden on the skin.
[4] The Valued Concept of “Makeup While Caring”
We provided an experiential session of AVANCÉ’s brand concept, “Thorough care while wearing makeup.” We conveyed that makeup and care are not separate things, but are meant to be naturally continued as daily habits.
[Image Captions included in the body text context]
- Base makeup
- First time looking in the mirror and facing one’s own skin
- Eyeshadow: A challenge to carefully layer one by one, just as taught
- Eyeliner: Concentrating while paying attention to fine movements
- Eyelash serum: The sight of applying carefully with a focus on detailed care
- Mascara: Carefully and slowly. A touch of effort for eyelashes that conveys seriousness
- Lip & Cheek: Time when fun spreads with every application of color
- Mist: The moment joy spills out with a final spritz to finish
■ What the brand values: Makeup is “self-expression” and “habitual education.”
As the first brand to launch eyelash serum in Japan, AVANCÉ has proposed the value of “beauty around the eyes = compatibility between care and makeup.”
This “First Makeup Event” is an initiative to pass on that philosophy to the next generation.
AVANCÉ believes that makeup is not just “adornment,” but spreads as:
- A habit of valuing oneself
- An experience that cultivates confidence
- A form of parent-child communication
■ Event Overview
[Gunma]
10th First Makeup Event
~Tokimeki♡Valentine Makeup in Gunma~
- Date: February 6 (Fri) - 7 (Sat), 2026
- Location: Aming Isezaki Store (Isezaki City, Gunma Prefecture)
- Participation: 49 pairs, 104 people
*Participation condition: Purchase one “AVANCÉ Eye Fleur Palette” at the store
[Ishikawa]
First Makeup Event
~Natsu-mori♡Mote Makeup in Ishikawa~
- Date: February 28 (Sat) - March 1 (Sun), 2026
- Location: Aming Kanazawa Hoko Store (Kanazawa City, Ishikawa Prefecture)
- Participation: 40 pairs, 87 people
*Participation condition: Purchase one “AVANCÉ Eye Fleur Palette” at the store
[Tottori]
First Makeup Event
~New Semester! Image Change Makeup in Tottori~
- Date: March 14 (Sat) - 15 (Sun), 2026
- Location: MEGA Don Quijote Yonago Store (Yonago City, Tottori Prefecture)
- Participation: 38 pairs, 86 people
*Participation condition: Purchase one “AVANCÉ Eye Fleur Palette” at the store