ARX (AutoRubys) Brings Heritage SUV Design to Jimny — Launches New 'Iconic Nanamaru Front Bumper' in Steel and Stainless Steel Versions

AutoRubys, Inc. (Headquarters: Iwami Town, Iwami District, Tottori Prefecture; President and CEO: Shingo Nozawa), which operates the custom parts brand 'ARX (Auto Rubys Xact Parts)', has launched the new 'Iconic Nanamaru Front Bumper with Skid Plate' for the Suzuki Jimny on its official online store, the 'ARX Online Store'.

Inspired by the bold boxy silhouette of vintage heritage SUVs, this design has been reimagined to complement the unique character of the Suzuki Jimny. Two grades are available simultaneously: the 'Steel Version' (¥94,600 including tax), offering an excellent balance of price and finish, and the 'Stainless Steel Version' (¥121,000 including tax), enhanced for superior rust resistance and durability. The product is compatible with three models: the JB64 Jimny, JB74 Jimny Sierra, and JC74 Jimny Nomad, with a skid plate included as standard on both versions. This lineup allows owners to choose based on their usage, from daily driving to serious off-road adventures.

Background — 'Making the Jimny an Iconic Vehicle'

The Suzuki Jimny (JB64), Jimny Sierra (JB74), and the upcoming Jimny Nomad (JC74) in 2025 continue to enjoy strong popularity as current models. At the same time, there is a growing trend of renewed appreciation for classic box-shaped SUV designs, and more owners are expressing a desire to make their Jimny a more iconic vehicle.

Based in Iwami Town, Tottori Prefecture, AutoRubys has been delivering Jimny-specific custom parts nationwide through social media and word-of-mouth. The newly launched 'Iconic Nanamaru Front Bumper' responds directly to this heritage SUV-inspired customization demand. It features a powerful boxy form reminiscent of classic SUVs, combined with a two-tone finish of body-color paint and black paint, designed to give the Jimny’s front end a more defined and striking appearance.

Key Features of the 'Iconic Nanamaru Front Bumper'

Iconic Nanamaru Front Bumper installed on a Jimny Nomad (Auto Rubys Complete Car)

Feature 1: Box-Form Design Inspired by Heritage SUVs

Faithfully recreates the strong, straight-lined front mask of classic SUVs from the past. While naturally blending with the Jimny’s front face, it adds a clear and bold presence. It maintains the 'essence of the Jimny' while delivering a look that stands out at first glance.

Feature 2: Two-Grade Lineup for Different Uses (Steel / Stainless Steel)

Steel Version (¥94,600 including tax)

A cost-effective standard grade. The front bar is made of steel with a Raptor Black coating, achieving a rugged texture that complements the Jimny’s original character. Ideal for owners using their vehicle for daily driving and casual outdoor activities.

Stainless Steel Version (¥121,000 including tax)

A premium grade featuring a stainless steel front bar. Finished to highlight the natural texture of the material without paint, it offers excellent rust resistance and durability. Perfect for owners who drive in harsh environments such as coastal areas, snowy regions, or on serious off-road trails. A choice for those who want to maintain a beautiful appearance over the long term.

Feature 3: Two-Tone Finish — Body-Color Paint × Black

Both grades feature body-color paint on the front apron for seamless integration with the vehicle. Meanwhile, the front bar (black) and skid plate (black) use a contrasting dark tone to create a front section with depth and premium appeal.

Feature 4: Skid Plate Included as Standard

The skid plate (flat, patternless type), often sold as a separate option, is included as standard on both grades. It protects the undercarriage during off-road driving and also serves as a styling enhancement for the lower part of the bumper.

Feature 5: Compatible with Three Jimny Models (JB64 / JB74 / JC74)

Designed to fit all three current Suzuki Jimny models. Installation on the JB74 Jimny Sierra and JC74 Jimny Nomad requires no drilling, while the JB64 Jimny requires minor drilling on the vehicle side (professional installation is recommended).

Specifications

Steel Version

Stainless Steel Version

Front Bumper Material

Steel

Stainless Steel

Front Apron

Steel (painted to match body color)

Steel (painted to match body color)

Skid Plate

Steel

Steel

Installation Notes (Common)

• Drilling is required on the vehicle side when installing on the JB64 Jimny. Installation by a professional shop is recommended for those without technical expertise (no drilling required for JB74/JC74).

• Cannot be installed on vehicles equipped with the OEM corner sensors as an option.

• Since the design does not use fog lights, the fog light bracket is not included.

• Compatible with models 1 to 4. Not suitable for model 5 and later.

Executive Comment

'The Jimny is already a complete and iconic car in its own right. That’s why we believe it suits playful customization that doesn’t just add on, but rather overlays another icon onto it. The Iconic Nanamaru embodies our respect for vintage heritage SUVs while carefully maintaining the Jimny’s original character. We’re launching both steel and stainless steel versions simultaneously. For customers seeking overwhelming presence, we highly recommend the stainless steel version, while those prioritizing cost and design balance can confidently choose the steel version. We hope all Jimny owners—whether driving the JB64, JB74, or JC74—can enjoy it in their own unique style.'

Shingo Nozawa, President and CEO, AutoRubys, Inc.