4,000 Jimny Owners to Gather at the Sea of Japan: 5th 'Iwami Jimny Festa 2026' Announced for June 7
The Iwami Jimny Festa Executive Committee, operated by Auto Rubies, will hold the 5th 'Iwami Jimny Festa 2026' on June 7, 2026, at Otani Beach, Iwami Town, Tottori Prefecture. Expecting a record 4,000 attendees, the event will feature a new business announcement by Auto Rubies, a custom parts raffle, and various activities, fostering unity between the local region and the Jimny owner community.
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- 📰 Published: May 25, 2026 at 18:00
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The Iwami Jimny Festa Executive Committee, led by the Jimny specialty shop Auto Rubies (HQ: Iwami-cho, Iwami-gun, Tottori; President: Shingo Nozawa), announced that the 'Iwami Jimny Festa 2026' will be held on June 7, 2026 (Sun), from 10:00 to 15:00 at Otani Beach, Iwami Town, Tottori Prefecture.
Now in its 5th year, this edition is set to be one of the largest Jimny-specific events in Japan, with an expected attendance of 4,000. Features include a music stage, a car showcase contest, a comedy sketch (ogiri) tournament, various food trucks, a 1-in-10 chance custom parts raffle, and a new business announcement by Auto Rubies. Admission is free.
Background: A small coastal town as a hub for Jimny culture
The Iwami Jimny Festa has grown year by year in Iwami, a town of approximately 10,000 people at the eastern edge of Tottori. Jimny, a light-duty 4WD vehicle launched in 1970, has cultivated a dedicated fan base over five decades. The global success of the new Jimny Nomad has further fueled enthusiasm within the owner community.
This event operates on the philosophy of 'community-driven engagement' rather than manufacturer-led efforts. Supported by its unique coastal location and a flat, inclusive atmosphere, the event anticipates 4,000 visitors in 2026, its largest scale to date.
Event Highlights:
1. Music Stage: Featuring artists Hideki Sakomizu and UNA.
2. Car Showcase Contest: Jimny owners show off their custom rides.
3. Comedy (Ogiri) Tournament: Fun entertainment for enthusiasts.
4. Special Guests: Industry-notable figures to attend.
5. New Business Announcement: Auto Rubies to reveal important plans for its ARX brand.
6. Custom Parts Raffle: A 1-in-10 win probability for 100 lucky winners (limited to the first 1,000 raffle ticket purchasers).
7. ARX Product Showcase: Try out custom parts on your own vehicle.
Vendor booths will offer parts and technical consultations, and a food corner will be available. Crowdfunding for parking and raffle tickets is currently underway.
Now in its 5th year, this edition is set to be one of the largest Jimny-specific events in Japan, with an expected attendance of 4,000. Features include a music stage, a car showcase contest, a comedy sketch (ogiri) tournament, various food trucks, a 1-in-10 chance custom parts raffle, and a new business announcement by Auto Rubies. Admission is free.
Background: A small coastal town as a hub for Jimny culture
The Iwami Jimny Festa has grown year by year in Iwami, a town of approximately 10,000 people at the eastern edge of Tottori. Jimny, a light-duty 4WD vehicle launched in 1970, has cultivated a dedicated fan base over five decades. The global success of the new Jimny Nomad has further fueled enthusiasm within the owner community.
This event operates on the philosophy of 'community-driven engagement' rather than manufacturer-led efforts. Supported by its unique coastal location and a flat, inclusive atmosphere, the event anticipates 4,000 visitors in 2026, its largest scale to date.
Event Highlights:
1. Music Stage: Featuring artists Hideki Sakomizu and UNA.
2. Car Showcase Contest: Jimny owners show off their custom rides.
3. Comedy (Ogiri) Tournament: Fun entertainment for enthusiasts.
4. Special Guests: Industry-notable figures to attend.
5. New Business Announcement: Auto Rubies to reveal important plans for its ARX brand.
6. Custom Parts Raffle: A 1-in-10 win probability for 100 lucky winners (limited to the first 1,000 raffle ticket purchasers).
7. ARX Product Showcase: Try out custom parts on your own vehicle.
Vendor booths will offer parts and technical consultations, and a food corner will be available. Crowdfunding for parking and raffle tickets is currently underway.
FAQ
岩美のジムニーフェスタ2026の開催場所と日時は？
2026年6月7日（日）10:00〜15:00、鳥取県岩美町の大谷海岸海水浴場にて開催されます。
イベントの入場料はいくらですか？
入場は無料です。
どのようなイベント内容が予定されていますか？
音楽ステージ、愛車自慢コンテスト、大喜利大会、多数のキッチンカー出店、ジムニーカスタムパーツ抽選会、ARX製品の体験会、新規事業発表などが行われます。
カスタムパーツ抽選会に参加するにはどうすればよいですか？
イベントオリジナルTシャツ・ステッカー・うちわのいずれかを購入すると抽選券を獲得できます。先着1,000名限定です。
誰が主催していますか？
ジムニー専門ショップを展開する株式会社オートルビーズの野澤慎吾代表が実行委員会会長を務める「岩美のジムニーフェスタ実行委員会」が主催しています。