AutoRubys, a custom car parts manufacturer headquartered in Iwami Town, Tottori Prefecture (Representative: Shingo Nozawa), is pleased to announce the full relaunch and opening of its official EC site for its original brand "ARX" (https://store.autorubys.com/) in March 2026. This renewal unifies the design with the official homepage, which was completely revamped in March 2026, realizing brand experience consistency. The EC site has been reborn to meet a wide range of needs, from individual users to professional shops, with features such as direct access to parts from the complete car lineup, a visual selection function for color variations, and the establishment of a new wholesale account function for corporations.

Background of the Renewal

AutoRubys is a manufacturer that designs, manufactures, and sells custom parts for a wide range of vehicles, primarily the Suzuki Jimny, as well as the Toyota Noah/Voxy. In February 2026, the company officially launched its original brand "ARX" and has been expanding its parts lineup after exhibiting at Osaka Auto Messe 2026. The previous EC site primarily focused on category searches for individual parts, leading to many customer inquiries such as, "I want to achieve the same finish as a complete car, but I don't know which parts to combine." Other challenges included the difficulty of intuitively selecting colors due to the text-only color selection and the need to respond to wholesale needs from professional shops nationwide. To address all these issues at once, the company decided on this full renewal.

Main Features of the New EC Site

1. Unified Design with Homepage The design language is the same as the official homepage renewed in March 2026. The site is designed so that the brand's world view can be consistently experienced from the homepage to the EC site.

2. Parts Navigation Starting from Lineup A new navigation system has been implemented, allowing one-click access to the actual parts used in each of the six complete car lineups: "PIPEMAN," "OLD SCHOOL 01," "VINTAGE 40," "CLASSIC 22," "ARK VAN NOAH," and "ARK VAN VOXY."

3. Category-Based Parts Search Supports category-based searches for parts such as front grilles, front bumpers, rear bumpers, lights, tires and wheels, and suspensions. This supports parts selection through two approaches depending on the user's objective.

4. Visual Selection of Color Variations The UI for selecting color parts, which was previously text-only, has been revamped. A new UI has been introduced that displays both color icons (color swatch samples) and color names, allowing for intuitive selection of a wide range of color variations, including genuine Jimny colors such as "Chiffon Ivory," "Jungle Green," and "Bluish Black Pearl."

5. Wholesale Account Function for Corporations A new application function for wholesale transactions has been established for car shops and professional shops nationwide. Simply enter your corporate name and contact information on the EC site to apply. After authentication, wholesale transactions can begin. This significantly expands the transaction channels with dealers nationwide who wish to handle AutoRubys products.

6. Complete Overhaul of UI/UX The layout of product pages, image display, and purchase flow have been completely reviewed to provide a user experience that allows for stress-free browsing and purchasing, even from smartphones.

Representative's Comment

Shingo Nozawa, Representative Director of AutoRubys: "We are seeing an increasing number of customers who, after seeing our complete cars, think, 'I want to have a car like that.' With this EC site renewal, we focused on reproducing the world view of our lineup online and seamlessly connecting it to the actual purchase of parts. Furthermore, with the addition of the wholesale account function, we have established a system to deliver ARX parts to professional shops nationwide. We aim to provide an experience that allows customers to complete their customization journey from the 'entry point' to the 'realization' through this EC site."

Future Outlook

AutoRubys will continue to enhance the online custom car experience by further expanding the product lineup on its EC site, automating compatibility checks through integration with AI chatbots, and incorporating a custom example gallery.

EC Site Overview

Site Name: Auto Ruby's Official Online Store URL: https://store.autorubys.com/ Opening Date: March 2026 Brands Handled: ARX Compatible Models: Suzuki Jimny (JB64/JB74), Toyota Noah/Voxy (90 series), etc. Wholesale Application: https://store.autorubys.com/pages/b2b-account-form

Company Overview

Company Name: AutoRubys Inc. Representative Director: Shingo Nozawa Location: 1567-1 Otani, Iwami Town, Iwami District, Tottori 681-0073 Established: March 2019 (Founded: November 2006) Business Activities: Automobile sales, vehicle inspections, repairs, bodywork and painting, sales of automotive accessories, etc. Official HP: https://autorubys.com EC Site: https://store.autorubys.com

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  • Source: PR TIMES
  • Category: News