Custom Car Parts Manufacturer AutoRubys Fully Renews Official EC Site for Original Brand "ARX" ── Direct Access to Parts Configuration from Complete Car Lineup Now Possible
AutoRubys, a custom car parts manufacturer, has fully renewed the official EC site for its original brand "ARX" in March 2026. This renewal enables direct access to parts from complete car lineups, visual selection of color variations, and a new B2B wholesale account function, catering to a wide range of needs from individual users to pro shops.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 18:00
- 🔍 Collected: April 1, 2026 at 13:39 (19h 39m after Published)
- 🤖 AI Analyzed: April 21, 2026 at 11:52 (478h 13m after Collected)
AutoRubys (Representative: Shingo Nozawa), a custom car parts manufacturer headquartered in Iwami-cho, Tottori Prefecture, announced the full renewal and opening of the official EC site (https://store.autorubys.com/) for its original brand "ARX" in March 2026.
This renewal unifies the design with the official website, which was completely revamped in March 2026, achieving consistency in brand experience. The EC site has been reborn to meet a wide range of needs, from individual users to pro shops, by enabling direct access to parts from the complete car lineup, visual selection of color variations, and the establishment of a new B2B wholesale account function for corporations.
■ Background of the Renewal
AutoRubys is a manufacturer that designs, manufactures, and sells custom parts for a wide range of car models, primarily Suzuki Jimny, as well as Toyota Noah/Voxy. In February 2026, the original brand "ARX" was officially launched, and after exhibiting at Osaka Auto Messe 2026, the company has been expanding its parts lineup.
Previously, the EC site primarily focused on category searches for individual parts, leading to many requests from customers who wanted to achieve the same finish as a complete car but didn't know which parts to combine. Additionally, challenges included the difficulty of intuitively selecting colors for color parts due to text-only descriptions, and the need to respond to wholesale demands from pro shops nationwide. This full renewal was undertaken to resolve these issues at once.
■ Main Features of the New EC Site
1. Unified Design with the Homepage
The same design language as the official website, renewed in March 2026, has been adopted. This design allows users to experience the brand's world consistently from the homepage to the EC site.
2. Parts Navigation Starting from Lineup
A new navigation system has been implemented, allowing one-click access to parts actually used in each vehicle, starting from the six complete car lineups: "PIPEMAN," "OLD SCHOOL 01," "VINTAGE 40," "CLASSIC 22," "ARK VAN NOAH," and "ARK VAN VOXY."
3. Category-Specific Parts Search
Supports category-specific searches for front grilles, front bumpers, rear bumpers, lights, tires and wheels, suspensions, etc. This supports parts selection with two approaches tailored to the user's purpose.
4. Visual Selection of Color Variations
The UI for selecting color parts, which was previously text-only, has been revamped. A new UI that combines color icons (color swatch) and color name text has been introduced, making it possible to intuitively select from a rich variety of colors, including genuine Jimny colors such as "Chiffon Ivory," "Jungle Green," and "Blueish Black Pearl."
5. B2B Wholesale Account Function for Corporations
A new account application function exclusively for wholesale transactions has been established for car shops and pro shops nationwide. By simply entering the corporate name and contact information on the EC site, wholesale transactions can begin after authentication is completed. This allows Au
This renewal unifies the design with the official website, which was completely revamped in March 2026, achieving consistency in brand experience. The EC site has been reborn to meet a wide range of needs, from individual users to pro shops, by enabling direct access to parts from the complete car lineup, visual selection of color variations, and the establishment of a new B2B wholesale account function for corporations.
■ Background of the Renewal
AutoRubys is a manufacturer that designs, manufactures, and sells custom parts for a wide range of car models, primarily Suzuki Jimny, as well as Toyota Noah/Voxy. In February 2026, the original brand "ARX" was officially launched, and after exhibiting at Osaka Auto Messe 2026, the company has been expanding its parts lineup.
Previously, the EC site primarily focused on category searches for individual parts, leading to many requests from customers who wanted to achieve the same finish as a complete car but didn't know which parts to combine. Additionally, challenges included the difficulty of intuitively selecting colors for color parts due to text-only descriptions, and the need to respond to wholesale demands from pro shops nationwide. This full renewal was undertaken to resolve these issues at once.
■ Main Features of the New EC Site
1. Unified Design with the Homepage
The same design language as the official website, renewed in March 2026, has been adopted. This design allows users to experience the brand's world consistently from the homepage to the EC site.
2. Parts Navigation Starting from Lineup
A new navigation system has been implemented, allowing one-click access to parts actually used in each vehicle, starting from the six complete car lineups: "PIPEMAN," "OLD SCHOOL 01," "VINTAGE 40," "CLASSIC 22," "ARK VAN NOAH," and "ARK VAN VOXY."
3. Category-Specific Parts Search
Supports category-specific searches for front grilles, front bumpers, rear bumpers, lights, tires and wheels, suspensions, etc. This supports parts selection with two approaches tailored to the user's purpose.
4. Visual Selection of Color Variations
The UI for selecting color parts, which was previously text-only, has been revamped. A new UI that combines color icons (color swatch) and color name text has been introduced, making it possible to intuitively select from a rich variety of colors, including genuine Jimny colors such as "Chiffon Ivory," "Jungle Green," and "Blueish Black Pearl."
5. B2B Wholesale Account Function for Corporations
A new account application function exclusively for wholesale transactions has been established for car shops and pro shops nationwide. By simply entering the corporate name and contact information on the EC site, wholesale transactions can begin after authentication is completed. This allows Au