Kanahei's Little Animals × Autobacs Collaboration Campaign Launch

Autobacs Seven Co., Ltd. (President and CEO: Yuugo Hori) will launch a collaboration campaign with the popular character 'Kanahei's Little Animals' from Wednesday, July 1, 2026, to Sunday, August 16, 2026, at all Autobacs stores nationwide.

Key Highlights:

In-store decorations featuring the beloved characters to attract customer visits

Limited-edition stickers given to the first customers who make a purchase of JPY 500 or more (including tax) and present a coupon from the Autobacs app

Special lottery campaigns offering exclusive collaborative goods for tire purchases, vehicle inspections, and 12-month inspections

'Kanahei's Little Animals,' centered around the characters 'Piske and Rabbit,' has gained widespread popularity both in Japan and overseas, particularly through LINE stickers. Their simple, approachable cuteness and relatable laid-back charm have made them especially popular among women in their 20s to 40s.

This campaign aims to make automotive services more accessible and engaging by incorporating the characters' world into in-store decorations and various promotional activities. Stores will feature collaborative banners and posters illustrated with Piske and Rabbit, creating a friendly and enjoyable atmosphere.

During the campaign period, customers can enjoy various activities including giveaways, lotteries, and social media campaigns alongside shopping and service usage.

Additionally, the dedicated campaign website will offer fun and educational content where Piske and Rabbit help users learn basic car knowledge and tips for safe and secure driving.

< Campaign Details >

Shopping Reward Campaign

Customers who make a purchase of JPY 500 or more (including tax) and present a coupon from the Autobacs app will receive a limited-edition sticker on a first-come, first-served basis, while supplies last (offered three times during the campaign period).

Limited-edition sticker

Tire Purchase Campaign

Among customers who purchase four or more tires during the campaign period, 500 winners selected by lottery will receive a limited-edition plush toy. (Entry required)

Vehicle Inspection & Maintenance Campaign

Among customers who complete a vehicle inspection or 12-month maintenance check during the campaign period, 500 winners selected by lottery will receive a limited-edition vehicle inspection certificate holder. (Entry required)

Limited-edition plush toy Limited-edition vehicle inspection certificate holder

Retweet Campaign (X)

Follow Autobacs' official X account and retweet the designated post to enter a lottery. 30 winners per round (two rounds total) will receive a limited-edition sunshade.

Limited-edition sunshade

* For full details and conditions of each campaign, please visit the dedicated website. * Designs are subject to change.

© kanahei

[ Campaign Overview ]

Campaign Period:

July 1, 2026 (Wed) – August 16, 2026 (Sun)

Dedicated Website:

https://www.autobacs.com/promotion/entertainment-ip/kanahei/top.html

Autobacs is advancing its transformation toward becoming 'My PIT, My AUTOBACS,' a brand concept that positions the store as a supportive and companionable place for every stage of car life.

As a trusted and accessible 'PIT (pit)' for customers, we aim to be the go-to destination for all car-related inquiries and solutions.

Under our purpose of 'realizing safe transportation for society and enriching customers' lives,' we will continue to enhance customer safety, security, and convenience through diverse business initiatives, while also tackling environmental and social challenges.

For Customer Inquiries:

Autobacs Customer Service Center (Toll-Free): 0120-454-771

Hours: 9:00–12:00, 13:00–17:30 (excluding weekends and holidays)