Autobacs Second-hand Market Rebrands to 'ASM'
Autobacs Seven Co., Ltd. has rebranded its used car parts business, 'Autobacs Second-hand Market,' to 'ASM' to facilitate global expansion and growth.
📋 Article Processing Timeline
- 📰 Published: May 29, 2026 at 14:00
- 🔍 Collected: June 1, 2026 at 03:20 (61h 20m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 19:29 (16h 8m after Collected)
Autobacs Seven Co., Ltd. (President: Yugo Horii) has announced the rebranding of its used car parts purchase and sales specialty store, 'Autobacs Second-hand Market,' to 'ASM.' The company will gradually introduce the new brand logo on websites and store signage. ASM stands for 'Autobacs Second-hand Market.' Since starting the business in 2000, the company has expanded to 21 stores nationwide. In 2025, it launched a purchase service at Autobacs and Super Autobacs stores, as well as an online application service to improve customer convenience. In terms of sales, the company is strengthening its online channels, including its official e-commerce site, Yahoo Auctions, and Mercari, in addition to its 21 physical stores. This rebranding is aimed at further growth and global expansion in the expanding reuse market. Moving forward, the company will build a system to deliver used car parts to customers around the world through online channels.
FAQ
Will ASM expand internationally?
Yes, the rebranding is part of a strategy to prepare for global expansion of their used car parts business.