ARTA Official Online Shop Opens
AUTOBACS SEVEN Co., Ltd. has opened the official online shop for its RACING SPORTS BRAND "ARTA" on April 8, 2026. The shop offers approximately 200 items of apparel and miscellaneous goods both domestically and internationally, with cross-border e-commerce supporting shipping to 228 countries and regions.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 20:00
- 🔍 Collected: April 8, 2026 at 11:31
- 🤖 AI Analyzed: April 20, 2026 at 17:50 (294h 19m after Collected)
AUTOBACS SEVEN Co., Ltd. (President and Representative Director: Yugo Horii) will open a new official e-commerce site for its RACING SPORTS BRAND "ARTA", the "ARTA Official Online Shop", on Wednesday, April 8, 2026.
**Key Points!**
- ARTA merchandise, previously mainly available at race venues, can now be purchased at the online shop.
- Approximately 200 items, centered on apparel and miscellaneous goods, are lined up.
- Global expansion with shipping available to 228 countries and regions overseas.
Until now, official ARTA merchandise such as apparel and miscellaneous goods have been handled mainly at circuit venues, some stores like A PIT AUTOBACS, and the AUTOBACS official online store.
This online shop will consolidate the appeal and worldview of ARTA merchandise as a RACING SPORTS BRAND, providing a place for fans both in Japan and overseas to experience the ARTA brand more deeply.
Within the site, visuals expressing the ARTA worldview have been pursued, with abundant image cuts posted. Smooth product search and purchase procedures have been realized through recommendation functions and category search functions.
The lineup includes approximately 200 items, centered on apparel and miscellaneous goods. The product lineup is aimed at a wide range of users, including race fans, ARTA fans, car enthusiasts, and those interested in street fashion and sports brands. In addition to product releases timed with the opening rounds of races and main race schedules, online shop exclusive items and campaigns will be sequentially implemented.
Furthermore, by adopting the cross-border e-commerce support service "WorldShopping BIZ", it will be possible to purchase from overseas. This will allow overseas users to purchase through a simple process, with shipping to 228 countries and regions and customer support available in 5 languages.
The ARTA Official Online Shop will expand its contact points with fans in Japan and overseas as a hub for transmitting a brand that can be enjoyed from the perspectives of fashion and lifestyle, with motorsports as its core.
### About the Opening Commemoration Campaign
To commemorate the opening of the ARTA Official Online Shop, the following campaign will be implemented.
**① Opening Novelty Present**
Customers who purchase products at the ARTA Official Online Shop will receive a limited-edition smartphone-sized 2026 design sticker (#8, #16).
*While supplies last.
**Key Points!**
- ARTA merchandise, previously mainly available at race venues, can now be purchased at the online shop.
- Approximately 200 items, centered on apparel and miscellaneous goods, are lined up.
- Global expansion with shipping available to 228 countries and regions overseas.
Until now, official ARTA merchandise such as apparel and miscellaneous goods have been handled mainly at circuit venues, some stores like A PIT AUTOBACS, and the AUTOBACS official online store.
This online shop will consolidate the appeal and worldview of ARTA merchandise as a RACING SPORTS BRAND, providing a place for fans both in Japan and overseas to experience the ARTA brand more deeply.
Within the site, visuals expressing the ARTA worldview have been pursued, with abundant image cuts posted. Smooth product search and purchase procedures have been realized through recommendation functions and category search functions.
The lineup includes approximately 200 items, centered on apparel and miscellaneous goods. The product lineup is aimed at a wide range of users, including race fans, ARTA fans, car enthusiasts, and those interested in street fashion and sports brands. In addition to product releases timed with the opening rounds of races and main race schedules, online shop exclusive items and campaigns will be sequentially implemented.
Furthermore, by adopting the cross-border e-commerce support service "WorldShopping BIZ", it will be possible to purchase from overseas. This will allow overseas users to purchase through a simple process, with shipping to 228 countries and regions and customer support available in 5 languages.
The ARTA Official Online Shop will expand its contact points with fans in Japan and overseas as a hub for transmitting a brand that can be enjoyed from the perspectives of fashion and lifestyle, with motorsports as its core.
### About the Opening Commemoration Campaign
To commemorate the opening of the ARTA Official Online Shop, the following campaign will be implemented.
**① Opening Novelty Present**
Customers who purchase products at the ARTA Official Online Shop will receive a limited-edition smartphone-sized 2026 design sticker (#8, #16).
*While supplies last.