[World EC x AI Case Study] Sharing 'How to Build an AI-Effective Organization' at CommerceNext to Capture a 9 Trillion Yen Market Opportunity

AuthenticAI, provider of the enterprise AI platform 'Maison AI' (HQ: Minato-ku, Tokyo, CEO: Toru Ueda), announces that Chie Kamijo—who serves as Senior Manager at AuthenticAI, COO at OpenFashion, and AI Initiative Head at World Group’s Corporate Strategy Office—will speak at the EC industry event 'CommerceNext.'

In this session, Kamijo will join Yuho Tsukiji, Executive Director of World Group and Representative Director of Fashion Co-Lab, to discuss the latest trends in the fashion industry's digital and AI landscape, and provide an inside look at World Group’s transformation into an 'AI-native company.'

■ Background

The global 'AI x Fashion' market is projected to expand approximately 30-fold, from about 334.5 billion yen in 2024 to about 9 trillion yen in 2034, with an extraordinary CAGR of 39.1%. Consequently, integrating AI/digital technology capabilities into business strategy is becoming a critical priority for fashion enterprises.

However, many companies struggle to move beyond proof-of-concept (PoC) stages and face hurdles in organizational adoption and achieving concrete ROI.

To maximize the benefits of AI and drive EC/retail growth, companies must simultaneously update four pillars: organizational structure, work style, skill reconstruction, and cultural transformation, rather than merely introducing new tools.

Addressing these industry challenges, Kamijo and Tsukiji will share insights on how World Group has implemented AI across its operations and established it as a company-wide culture.

■ Session Highlights

As the adoption of generative AI becomes urgent in the apparel/EC market, this session will reveal concrete AI implementation cases and results that go beyond PoC.

1. Overwhelming Operational Efficiency and Cost Reduction
By leveraging 'Maison AI,' EC content production time ('Sasage' tasks) has been drastically reduced from 20 minutes to approximately 3 minutes. The speakers will explain the methodology and reproducible implementation process.

2. Improving EC Experience and Creating New Brand 'OO'
They will discuss successful 'EC x AI' results validated globally, such as lower return rates through AI-powered size suggestions and improved engagement from AI-driven traffic. Furthermore, they will introduce the AI-driven workflow for World’s D2C brand 'OO,' covering everything from product planning and model image generation to pricing.

3. Four Conditions for an 'AI-Effective' Organization
To make AI standard equipment, the speakers will unravel management methods for enhancing corporate intelligence, including implementing AI training for executives and level-based training to raise company-wide skill levels through updates to organizational structure, work style, skill reconstruction, and cultural transformation.