Cocoheli Transmitter Rental Service to Begin at Tomuraushi Onsen Higashitaisetsu-so in Hokkaido's Daisetsuzan National Park
AUTHENTIC JAPAN Inc. will begin offering its "Cocoheli" transmitter rental service for mountaineers visiting Mount Tomuraushi at Tomuraushi Onsen Higashitaisetsu-so in Hokkaido, starting May 15, 2026. This initiative aims to enhance safety measures for climbers by enabling rapid location identification in case of an accident or getting lost.
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- 📰 Published: May 11, 2026 at 22:00
- 🔍 Collected: May 11, 2026 at 13:31
- 🤖 AI Analyzed: May 11, 2026 at 13:41 (9 min after Collected)
AUTHENTIC JAPAN Inc. (Headquarters: Chuo-ku, Fukuoka City; President & CEO: Kazusa Kuga; hereinafter, "the Company"), which operates "Cocoheli," a search service that locates missing persons in mountains and at sea, announces that the rental of "Cocoheli" transmitters for mountaineers visiting Mount Tomuraushi will commence on May 15, 2026 (Friday) at Tomuraushi Onsen Higashitaisetsu-so, an accommodation facility in Shintoku Town, Hokkaido.
Tomuraushi Onsen Higashitaisetsu-so is located in the central-western part of the Daisetsuzan National Park's Higashitaisetsu area and is used as a base for climbing and trekking Mount Tomuraushi.
Through this initiative, "Cocoheli" transmitters will be lent out on-site to users planning to climb Mount Tomuraushi. By carrying the transmitter, in the event of an accident or getting lost, search teams will be able to pinpoint the location using Cocoheli's radio waves, thereby supporting faster searches.
■ Initiative Overview
Start Date: May 15, 2026 (Friday)
Rental Location: Tomuraushi Onsen Higashitaisetsu-so
Address: 〒081-0154 Tomuraushi, Kussharo, Shintoku-cho, Kamikawa-gun, Hokkaido
Eligible Users: Those planning to climb or trek in the Mount Tomuraushi area
Rental Method: Online reservation or on-site application at the counter (web) followed by in-person pickup
Rental Model: Cocoheli Standard Model
Usage Fee: 1,100 yen / day
Number of Available Units: 100 units
Facility Information: Check-in 15:00 (final check-in 19:00), Check-out 10:00
Web Reservation Page: https://cocoheli-reserve.com/yoyaku
*Select "Tomuraushi Onsen Higashitaisetsu-so" from the facility list.
▲Link to Web Reservation Page▲ "Cocoheli" Transmitter Standard Model
■ Background: Establishing a Local Contact Point for Safety Measures at the Mount Tomuraushi Climbing Base
Tomuraushi Onsen Higashitaisetsu-so is a base facility used by mountaineers heading towards Mount Tomuraushi. There is a climbing trail from the hot spring trailhead where the facility is located, and it also serves as an access point to the shortened trailhead.
Mount Tomuraushi is one of Hokkaido's representative mountains, selected as one of the "100 Famous Japanese Mountains," and is located in a deep area of the Daisetsuzan mountain range. According to the Daisetsuzan National Park Liaison Council, despite having multiple trailheads, it is known as a deep mountain, often called the "inner parlor of Daisetsuzan," and is a mountain admired by mountaineers.
Given this environment, the Company aims to provide an option for mountaineers to enter the mountains with greater peace of mind by establishing a system where they can carry a "Cocoheli" transmitter as one of their safety equipment on-site. Simultaneously, it aims to expand the scope of safety measures in mountain areas by enabling visitors who have not pre-subscribed to use the transmitter when needed.
■ What is "Cocoheli"?
It is a membership-based "private helicopter search service" that is the only one in Japan capable of searching for mountain accident victims by helicopter. Unlike "mountain insurance," which pays out insurance money for rescue activity costs by private organizations such as mountain huts or private search costs conducted after public agencies cease searching, "Cocoheli" can increase the survival rate of accident victims as a search service.
"Cocoheli" significantly shortens search time compared to traditional "visual searches" by utilizing transmitter radio waves and helicopters/drones, pinpointing the location of accident victims to a 0-meter distance, meaning "they are here." Its characteristic is that it prevents search times from becoming prolonged.
Cocoheli members are each provided with a dedicated transmitter, and members must always carry the transmitter when mountaineering. In the event of an accident, preparations are made to dispatch a helicopter to the mountain area specified in the climbing plan. By equipping helicopters/drones with receivers and "directly communicating" with the transmitter carried by members, rapid searches are possible even in mountain areas where smartphones are out of range. This high performance in "protecting lives" is strongly supported by mountaineers, with the number of members exceeding 170,000.
■ Company Profile
AUTHENTIC JAPAN Inc.
President & CEO: Kazusa Kuga
Headquarters: 4F, 1-6-15 Akasaka, Chuo-ku, Fukuoka City, Fukuoka Prefecture
URL: https://www.authjapan.com/
Business Activities: Development of mountain search services such as "Cocoheli."
■ Brief Biography of Representative Director Kazusa Kuga
Born in Fukuoka City, Fukuoka Prefecture in 1978. Graduated from Seinan Gakuin University, Faculty of Literature, Department of Foreign Languages, English major. Joined Panasonic System Networks in 2002 and was seconded to a UK subsidiary as head of the SCM department. Returned to Japan 10 years later and transferred to the product planning department. Established AUTHENTIC JAPAN in 2011 and resigned. Currently holds the position.
Keywords:
Tomuraushi Onsen Higashitaisetsu-so is located in the central-western part of the Daisetsuzan National Park's Higashitaisetsu area and is used as a base for climbing and trekking Mount Tomuraushi.
Through this initiative, "Cocoheli" transmitters will be lent out on-site to users planning to climb Mount Tomuraushi. By carrying the transmitter, in the event of an accident or getting lost, search teams will be able to pinpoint the location using Cocoheli's radio waves, thereby supporting faster searches.
■ Initiative Overview
Start Date: May 15, 2026 (Friday)
Rental Location: Tomuraushi Onsen Higashitaisetsu-so
Address: 〒081-0154 Tomuraushi, Kussharo, Shintoku-cho, Kamikawa-gun, Hokkaido
Eligible Users: Those planning to climb or trek in the Mount Tomuraushi area
Rental Method: Online reservation or on-site application at the counter (web) followed by in-person pickup
Rental Model: Cocoheli Standard Model
Usage Fee: 1,100 yen / day
Number of Available Units: 100 units
Facility Information: Check-in 15:00 (final check-in 19:00), Check-out 10:00
Web Reservation Page: https://cocoheli-reserve.com/yoyaku
*Select "Tomuraushi Onsen Higashitaisetsu-so" from the facility list.
▲Link to Web Reservation Page▲ "Cocoheli" Transmitter Standard Model
■ Background: Establishing a Local Contact Point for Safety Measures at the Mount Tomuraushi Climbing Base
Tomuraushi Onsen Higashitaisetsu-so is a base facility used by mountaineers heading towards Mount Tomuraushi. There is a climbing trail from the hot spring trailhead where the facility is located, and it also serves as an access point to the shortened trailhead.
Mount Tomuraushi is one of Hokkaido's representative mountains, selected as one of the "100 Famous Japanese Mountains," and is located in a deep area of the Daisetsuzan mountain range. According to the Daisetsuzan National Park Liaison Council, despite having multiple trailheads, it is known as a deep mountain, often called the "inner parlor of Daisetsuzan," and is a mountain admired by mountaineers.
Given this environment, the Company aims to provide an option for mountaineers to enter the mountains with greater peace of mind by establishing a system where they can carry a "Cocoheli" transmitter as one of their safety equipment on-site. Simultaneously, it aims to expand the scope of safety measures in mountain areas by enabling visitors who have not pre-subscribed to use the transmitter when needed.
■ What is "Cocoheli"?
It is a membership-based "private helicopter search service" that is the only one in Japan capable of searching for mountain accident victims by helicopter. Unlike "mountain insurance," which pays out insurance money for rescue activity costs by private organizations such as mountain huts or private search costs conducted after public agencies cease searching, "Cocoheli" can increase the survival rate of accident victims as a search service.
"Cocoheli" significantly shortens search time compared to traditional "visual searches" by utilizing transmitter radio waves and helicopters/drones, pinpointing the location of accident victims to a 0-meter distance, meaning "they are here." Its characteristic is that it prevents search times from becoming prolonged.
Cocoheli members are each provided with a dedicated transmitter, and members must always carry the transmitter when mountaineering. In the event of an accident, preparations are made to dispatch a helicopter to the mountain area specified in the climbing plan. By equipping helicopters/drones with receivers and "directly communicating" with the transmitter carried by members, rapid searches are possible even in mountain areas where smartphones are out of range. This high performance in "protecting lives" is strongly supported by mountaineers, with the number of members exceeding 170,000.
■ Company Profile
AUTHENTIC JAPAN Inc.
President & CEO: Kazusa Kuga
Headquarters: 4F, 1-6-15 Akasaka, Chuo-ku, Fukuoka City, Fukuoka Prefecture
URL: https://www.authjapan.com/
Business Activities: Development of mountain search services such as "Cocoheli."
■ Brief Biography of Representative Director Kazusa Kuga
Born in Fukuoka City, Fukuoka Prefecture in 1978. Graduated from Seinan Gakuin University, Faculty of Literature, Department of Foreign Languages, English major. Joined Panasonic System Networks in 2002 and was seconded to a UK subsidiary as head of the SCM department. Returned to Japan 10 years later and transferred to the product planning department. Established AUTHENTIC JAPAN in 2011 and resigned. Currently holds the position.
Keywords: