The Era of Checking "Social Emotions" with the Weather Every Morning: Authense Law Firm Launches AI-Powered "Today's Social Emotions" Visualization on X

Authense Law Firm (Minato-ku, Tokyo) operates under the brand slogan "Focus on Emotions," aiming not only for legal solutions but also to address challenges by empathizing with people's feelings.

**The Perspective of "Emotions" Born from the Corporate Legal Field** In modern society, the social atmosphere surrounding companies and people's emotions are complexly intertwined. Behind legal troubles and management decisions, there are always human emotions, influenced by changes in societal mood and values. In recent corporate activities, in addition to legal compliance, perspectives on how society perceives actions and what emotions spread are increasingly important in decision-making and information dissemination.

Our firm, primarily focusing on corporate legal affairs, provides legal services not only by presenting legal solutions to clients but also by carefully understanding the "emotions" of stakeholders and the social atmosphere surrounding their business.

From the realization that "social emotions" are behind business decision-making, we launched an initiative in March 2026 to visualize the emotional trends spreading across Japanese society as an "Emotion Frontline" using generative AI and distribute it. We aim to support business professionals, who create and drive society, in "catching up with social emotions" and utilize this as a hint for daily decision-making and communication.

*What are Social Emotions? "Social emotions," as defined by our firm, refer to the temperature of emotions, atmosphere, and changes in values held by society. In modern society, where individuals with diverse beliefs and different ways of thinking are complexly intertwined, individual emotions gather to form the overall movement of society's emotions. We define this totality as "social emotions."

**■ What is "Emotion Frontline," the Visualization of Social Emotions by Generative AI?** In this initiative, generative AI analyzes news information on the web, extracts and analyzes the emotional trends prevalent in society at that time. The emotions are visualized with gradients and mapped onto a Japanese map. The visualized content is distributed through the official X (formerly Twitter) account.

Authense Law Firm Official X

**■ Mechanism of "Emotion Frontline"** * Analysis Target: News information from the previous evening to the current morning * Analysis Content: AI extracts and classifies social emotions from news contexts * Presentation Method: Eight emotions are overlaid on a map of Japan with unique colors, visualized as a gradient (post text and hashtags are created based on keywords extracted by AI analysis)

By overlaying multiple colors according to the proportion of emotions, the system allows for an intuitive grasp of the spread of social emotions at that moment. The completed "Emotion Frontline" will be distributed on Authense Law Firm's official X account.

**■ Examples of "Emotion Frontline" Official X Posts** ▼ "Emotion Frontline" on Friday, March 20, 2026 ▼ "Emotion Frontline" on Tuesday, March 24, 2026

**AI Analysis! What Color are Japan's Emotions Now?** Authense Law Firm, driven by a desire to be sensitive to emotions, analyzes news and social emotions that the world is currently interested in using AI, updating its website every three hours. What color are your emotions now?

Website: https://www.authense.jp/focus-on-emotions/

**Emotional Expression "Online Backgrounds" Now Available for Download** Gradient backgrounds matching your current emotions are now available for download. What color are your emotions now?

Download backgrounds here

**[Examples of Corporate Legal Services Provided by Authense Law Firm]** ▼ Immediate-impact legal outsourcing to resolve legal staffing shortages "Legal Cloud"

▼ Practical advertising and display checks to protect brands and trust "Advertising Review Outsourcing"

**[About Authense Law Firm]** Authense Law Firm is a comprehensive law firm that provides a wide range of professional services based on the philosophy of "the best service to all clients." Since its establishment in 2005, we have provided legal services to a wide range of industries and business types, focusing on global companies, listed companies, leading major domestic companies, growth companies leading the market, and startups aiming for IPO. We also focus on individual legal matters such as inheritance, divorce, and criminal cases. We collaborate with tax accounting firms, patent firms, social insurance labor consultants, judicial scrivener firms, and consulting companies participating in the Authense Professional Group to provide comprehensive one-stop services to a wide range of clients. Currently, the entire group has 381 members. Authense Law Firm, with a team of 98 lawyers and a total of 311 staff including paralegals and corporate staff, continues to stand by its clients and provide legal services that exceed expectations. Authense Law Firm is also known as the law firm that incubated Bengoshi.com Inc., which operates one of Japan's largest legal consultation portals and created CloudSign, until its listing on the Tokyo Stock Exchange Mothers market, after its founder, Representative Lawyer Taichiro Motoe. We will continue to leverage the synergy between Group companies to create new services that are not bound by traditional legal services.

Authense Law Firm Overview Corporate Name: Authense Law Firm (Second Tokyo Bar Association) Representative Lawyer: Taichiro Motoe Established: January 15, 2005 Location: Midtown Tower 22F, 9-7-1 Akasaka, Minato-ku, Tokyo 107-6222 Number of Staff: 311 TEL: 03-4590-9000 (Main) FAX: 03-6804-3820 (Main) Offices: Roppongi, Tokyo, Shinjuku, Kitasenju, Yokohama, Chiba, Osaka