[Free Webinar Held April 15, 2026] "Offensive" Intellectual Property Changes Companies: The Reality of IP Utilization Connecting Management, Legal Affairs, and Design Practiced by Manufacturer IP Departments | Authense Legal Firm
Authense Legal Firm is hosting a free webinar on April 15, 2026, focusing on how manufacturers can leverage intellectual property for business growth. The session will feature insights from Kaijirushi Co., Ltd. and Authense Patent Attorneys Corporation, discussing practical strategies for IP utilization that connects management, legal affairs, and design.
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- 📰 Published: April 3, 2026 at 20:00
- 🔍 Collected: April 3, 2026 at 11:30
- 🤖 AI Analyzed: April 18, 2026 at 02:04 (350h 33m after Collected)
Authense Legal Firm (Authense Law Office / Minato-ku, Tokyo) is a firm with the brand slogan "Focus on Emotions," dedicated to solving problems by staying close to people's feelings, not just legal solutions.
Authense Legal Firm, which values both legal solutions and emotional solutions, is pleased to announce a webinar where its group company, Authense Patent Attorneys Corporation, will serve as the lecturer.
This webinar focuses on individuals in intellectual property (IP) and legal departments who wish to further utilize the design system and incorporate IP utilization into their daily operations. Mr. Naohiro Matsuda from Kaijirushi Co., Ltd., who has led IP strategy at the forefront, and Mr. Masaaki Toyama, a patent attorney formerly in charge of design examination at the Japan Patent Office and now affiliated with Authense Patent Attorneys Corporation, will be speaking.
There is Practice That Overturns the Assumption That "the IP Department is a Defensive Department"
Sales representatives talk about their company's patents in negotiations, the thoughts of designers in design applications remain in official documents, and marketers can launch aggressive PR campaigns. This is because the IP department provides the backing with a basis for "how far we can go."
Some companies are already practicing this ideal form of an IP department.
Kaijirushi Co., Ltd.'s IP and Legal Affairs Headquarters has not only handled patents, designs, and trademarks but also broadly addressed advertising regulations such as the Premiums and Representations Act and the Pharmaceuticals and Medical Devices Act, utilizing IP as an "offensive" weapon in conjunction with management, legal affairs, and design.
In many companies, the IP department is positioned as a "department that prevents risks." Checking contracts, managing patent applications, and responding to infringement notices from other companies are all important tasks. On the other hand, there are often voices from the field saying, "We were stopped by the IP department again," or "We don't get positive answers when we consult them."
However, when IP functions as an "offensive" tool and collaborates with sales, marketing, and design departments, it can directly contribute to maximizing product value and business growth.
Providing information that addresses the "vagueness" felt by the field, and a proposal style that converts patent specifications into PR points. The "realization of profit" gained from accumulating such efforts creates an atmosphere within the company where "if the IP department says so, let's listen."
This webinar will provide a concrete introduction to the practices of transformation over the past seven years, aimed at those who are concerned about further utilization of the design system, the establishment of IP utilization in daily operations, and the improvement of trust in IP within the company.
How has it connected with management, legal affairs, and design, and how has trust within the company been built? How are the design system and "common-sense" IP landscapes incorporated into daily operations? Why can we expand our reach into seemingly unusual peripheral fields of intellectual property?
Mr. Naohiro Matsuda of Kaijirushi Co., Ltd., who has led these efforts at the forefront, and Mr. Masaaki Toyama, a patent attorney at Authense Patent Attorneys Corporation who served as a design examiner at the Japan Patent Office, will explain the entire scope.
[Webinar Title] "Offensive" Intellectual Property Changes Companies
The Reality of IP Utilization Connecting Management, Legal Affairs, and Design Practiced by Manufacturer IP Departments
[Date and Time] Wednesday, April 15, 2026, 12:00 PM - 1:00 PM
[Venue] Online (Zoom Webinar)
[Participation Fee] Free
*Please note that participation may be refused for individuals from companies in the same industry. We appreciate your understanding.
[Webinar Content]
1: Introduction to Practices by the IP and Legal Affairs Headquarters of Kaijirushi Co., Ltd. (Speaker: Mr. Naohiro Matsuda)
2: Background of "Offensive IP" and the Full Scope of Specific Initiatives (Discussion Format)
*Webinar titles and content may be subject to change.
[Recommended for]
* Individuals and managers in IP and legal departments.
* Those in design and marketing departments who have opportunities to collaborate with IP.
* Those who wish to utilize design, patent, and trademark practices closer to management.
* Those looking to increase the presence of IP within their company.
[Speakers]
Kaijirushi Co., Ltd. IP and Legal Affairs Headquarters, Intellectual Property Department, Deputy Manager Naohiro Matsuda
After joining a disaster prevention equipment manufacturer in 2007, he was involved in patent acquisition and contract work in the Intellectual Property Department.
He joined Kaijirushi Co., Ltd. in 2019. In the IP and Legal Affairs Headquarters (formerly Management Strategy Headquarters) Intellectual Property Department, he is responsible for litigation, licensing, and technology-related contract work, as well as leading IP landscape initiatives.
He practices "internal IP consulting" by deeply involving himself in various stages from the pre-development phase to the final output (advertising and packaging label checks (Premiums and Representations Act)) centered on Kaijirushi's "common-sense" IP landscape activities advocated by its Intellectual Property Department.
2018-2024: Affiliated with the License Committee of the Japan Intellectual Property Association
(Served as Chairperson of License Committee 1 from FY2022 to FY2024)
Authense Patent Attorneys Corporation Patent Attorney, Managing Director Masaaki Toyama
After completing his graduate studies at Kanazawa College of Art, he worked as an artist before joining the Japan Patent Office in 2001.
After gaining experience as a design examiner, he served in various roles including Assistant Director of the Design Policy Office at the Ministry of Economy, Trade and Industry, Head of the Design Policy Unit in the International Cooperation Division at the Japan Patent Office, and as an Administrative Judge. He also worked on promoting UX/service design in administrative services at the Digital Agency. He was also a founding member of the "Design Management" project at the Japan Patent Office.
Since 2025, he has joined Authense Patent Attorneys Corporation and is actively working to expand the possibilities of design utilization in corporate practice.
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