Auras Inc. Introduces Sonus faber "ARENA 30" to Japan for the First Time, Creating a Residential Experience Space Beyond Home Theater in Roppongi

High-end home theater speakers that integrate with architecture through in-wall design.

Auras Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Hirokazu Yamaoka) has introduced the Sonus faber "ARENA 30" custom installation speaker, from the Italian high-end audio brand Sonus faber, for the first time in Japan at its experiential showroom "AURAS Residential Experience Center" (hereinafter referred to as AREC) in Roppongi.

The ARENA 30 is a large in-wall speaker from Sonus faber's custom installation collection, "ARENA." With its in-wall design that integrates with architecture, it naturally blends the presence of the speakers into the space while delivering Sonus faber's signature musicality, rich expressiveness, and the scale required for authentic home theater.

At AREC, the ARENA 30 is configured as the front LCR speakers for the theater room, integrated with a 204-inch CinemaScope screen, a Dolby Atmos-compatible multi-channel system, and lighting, video, audio, and smart home controls. This proposes a new type of entertainment space for residences that goes beyond the conventional framework of home theater.

Designing home theater as a "spatial experience," not just equipment.

The theater room at AREC is not just a space for watching movies.

It is a place where you can experience new possibilities for entertainment in residential spaces by integrating video, audio, lighting, interior design, and smart home control.

Auras views home theater not as a "space for installing equipment," but as an experiential value where architecture, interior design, audio, video, and lighting are harmonized. At AREC, you can experience firsthand the ideal high-end home theater suitable for residences, villas, and luxury residences.

The Sonus faber ARENA 30, introduced this time, is an important product that embodies this philosophy. While integrating with architecture, it reproduces the emotion, impact, and atmosphere of movies and music at a high level.

Bringing Sonus faber's musicality into residential spaces.

Sonus faber is a high-end audio brand known for its Italian craftsmanship and focus on musicality in speaker design.

Its products are designed not just to reproduce sound, but to richly express the emotion, texture, and resonance contained within music and movies.

The ARENA 30 is a custom installation model designed to bring Sonus faber's aesthetics into residential spaces. Instead of making the speakers visible as in the past, it achieves a high-quality acoustic experience while integrating with the architecture.

About AURAS Residential Experience Center

The AURAS Residential Experience Center is a by-appointment-only experiential showroom opened by Auras Inc. in Roppongi.

At this facility, we propose high-quality experiential value in residences by combining high-end home theater, smart homes, lighting control, electric curtains/screens, audio, video equipment, and interior design.

Instead of simply displaying individual products, its feature is that visitors can experience how each system works in連携 (renkei - cooperation/collaboration) and enhances the quality of life within a space designed to simulate a real home.

Future Development

Auras will continue to provide new experiential value in residential spaces by combining global high-end audio, video, lighting, and smart home technologies.

At AREC, you can actually experience the video, audio, and lighting of high-end home theater, including the Sonus faber ARENA 30. This is an opportunity not only for those who want to install a full-fledged home theater in their homes, but also for architects, interior designers, developers, and design firms to see the potential of entertainment spaces required for future luxury residences.

Facility Overview

Name: AURAS Residential Experience Center Location: 3F AXIS Building, 5-17-1 Roppongi, Minato-ku, Tokyo Operator: Auras Inc. Content: Experiential showroom for high-end home theater, smart home, lighting control, audio, video equipment, electric curtains/screens, etc. Viewing Method: By appointment only

Company Overview

Company Name: Auras Inc. Representative: Representative Director Hirokazu Yamaoka Location: Minato-ku, Tokyo Business Activities: Design, construction, and sales of home theater, high-end audio, video equipment, smart home, lighting control, electric curtains/screens, etc. Website: https://auras-inc.co.jp/