AURAS Inc. Becomes Japan's First Lutron HomeWorks Platinum Dealer, Offering New Residential Experience at Roppongi's AREC

AURAS Inc. (Minato City, Tokyo; CEO: Hiroyuki Yamaoka) has been officially certified as Japan's first 'Lutron HomeWorks Platinum Dealer' by Lutron Electronics Co., in recognition of its outstanding performance in 2025.

In response, starting July 10, 2026, the company will launch a fully reserved experience tour at the 'AURAS Residential Experience Center (AREC)', located on the 3rd floor of Roppongi AXIS Building, which opened in June 2026. The tour is designed for architects, architectural firms, interior designers, homebuilders, and construction companies.

At AREC, visitors can experience firsthand the quality of light and shadow, natural light control, and the harmonious integration of video and audio—elements that are difficult to convey through drawings or catalogs alone—offering a comprehensive understanding of the true value of living spaces.

Japan's First 'Lutron HomeWorks Platinum Dealer' Certification

Lutron HomeWorks is a lighting and shading control system widely adopted in luxury residences and high-end homes around the world.

AURAS has been recognized for its consistent delivery of integrated residential solutions, including design, installation, calibration, and after-sales support for lighting control, shading, home theater, audio, and home automation systems, earning it the prestigious title of Japan's first 'Lutron HomeWorks Platinum Dealer'.

The Platinum Dealer designation is awarded only to a select group of global partners based on a comprehensive evaluation of sales performance, technical expertise, installation quality, and support infrastructure.

Experiencing a New Living Environment at the 'AURAS Residential Experience Center (AREC)'

In June 2026, AURAS opened the 'AURAS Residential Experience Center (AREC)' on the 3rd floor of the Roppongi AXIS Building.

AREC is not a conventional showroom for product display, but a residential experience center where visitors can immerse themselves in living spaces where light, video, audio, and shading technologies are seamlessly integrated.

As the value of homes shifts from 'equipment' to 'experience', AURAS aims to present innovative residential concepts to professionals such as architects and design firms through real, experiential spaces.

Launch of Experience Tours for Architects and Design Firms

Starting July 10, 2026, AURAS will begin fully reserved experience tours for architects, architectural firms, interior designers, homebuilders, and construction companies.

By experiencing a living space where lighting, natural light control, video, and audio are fully integrated, participants will gain a deep appreciation for spatial value that cannot be conveyed through blueprints or brochures alone.

Moving forward, AURAS will continue to collaborate with architects and design professionals to propose new residential environments that enrich everyday life.

AURAS Residential Experience Center (AREC) Overview

Location: 3rd Floor, AXIS Building, 5-17-1 Roppongi, Minato City, Tokyo

Facility Name: AURAS Residential Experience Center (AREC)

Experience Tour Start Date: July 10, 2026

Admission: By reservation only

Target Audience: Architects, architectural firms, interior designers, homebuilders, construction companies

URL: https://auras-inc.co.jp