SynaBiz Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, CEO: Akihiro Ishimaru, a wholly-owned subsidiary of Aucfan Co., Ltd.) exhibited at "Lifestyle Week Summer" held at Tokyo Big Sight from June 24 (Wed) to 26 (Fri), 2026, showcasing products from our private brands "AP LAB" and "KACHIKA," as well as lifestyle-related products including OEM production examples.
At this exhibition, we displayed lifestyle goods, kitchenware, and fashion accessories, including Amazon best-selling products, allowing visitors to experience the texture, lightness, and usability of products that are difficult to convey online.
During the exhibition, we welcomed visitors from a wide range of industries, including retailers, wholesalers, EC operators, manufacturers, and suppliers, and had specific discussions regarding procurement, wholesale, OEM/ODM production, and joint planning.
Products that received a particularly strong response
<Supercritical Fluid Slippers>
"KACHIKA's" supercritical fluid slippers, as recovery sandals offering lightness, softness, and shock absorption, were experienced by many visitors for their comfort.
Visitors inquired about their potential for use as gifts and corporate merchandise, in addition to everyday use.
- Product Page: https://amzn.asia/d/0g4F7TeD
<Casual Backpack>
"KACHIKA's" casual backpack garnered significant interest for its lightness, simple and user-friendly design, as well as its water-repellent and antibacterial deodorizing functions.
Visitors praised its large capacity and numerous pockets, making it suitable for a wide range of situations such as commuting, school, and travel. Retail and EC operators also made specific inquiries regarding sales channels and wholesale terms.
- Product Page: https://amzn.asia/d/072cT5jn
<PU Room Shoes>
Displayed as a pre-release product during the exhibition, the PU room shoes attracted attention for their everyday-friendly design and elegant appearance that blends well with interior decor.
Visitors responded positively to their suitability for both retail and EC, with suggestions for gift sales and year-round marketing.
An opportunity to directly convey product value through a physical exhibition
"AP LAB" and "KACHIKA" have primarily expanded their product offerings through EC. This exhibition provided an opportunity for visitors to directly experience the material feel, lightness, size, and usability of our products, which are difficult to convey online.
We will continue to leverage the feedback received at exhibitions to improve our product planning and expand sales channels, while strengthening our collaborations with retailers, wholesalers, EC operators, manufacturers, and suppliers.
Businesses interested in OEM/ODM production, joint planning, wholesale, etc., are encouraged to contact us at the inquiry details below.
Mail: contact_oem@synabiz.com
Exhibition Overview
- Exhibition Name: Lifestyle Week Summer - Dates: June 24 (Wed) - 26 (Fri), 2026 - Venue: Tokyo Big Sight - Exhibitor: SynaBiz Co., Ltd. - Exhibited Brands: AP LAB, KACHIKA, OEM Production Examples
About the Exhibited Brands
AP LAB
- Capturing the essence, exceeding expectations. - AP LAB is a brand that connects market data, customer feedback, and production backgrounds into a single "value." We carefully consider how products are used and what is truly needed, beyond numbers and trends, and reflect this in our product development.
By directly collaborating with factories overseas, we achieve high cost efficiency while maintaining uncompromising quality. We will continue to optimize distribution and offer new valuable choices to consumers.
AP LAB Shop Page: https://www.amazon.co.jp/stores/AppriciateProductLAB/page/2680004F-2223-4CB2-B559-219511CED0F0
KACHIKA
"Changing value. Changing with value."
"KACHIKA" is a private brand born with the concept of "not creating the ordinary" and aiming to deliver truly valuable items.
Nowadays, the world is flooded with "products that look like they've been seen somewhere before." In such times, KACHIKA gives form only to "things of true value."
We deliver moments that "click" by gently aligning with your values through your daily choices and preferences.
KACHIKA Shop Page: https://www.amazon.co.jp/stores/KACHIKA/page/34E71B29-9B8A-436E-AE41-7406C6013B3E?lp_asin=B0FJXDS6GS&ref_=cm_sw_r_ud_ast_store_75GBQ71D8N62NQ30HPEB&store_ref=bl_ast_dp_brandlogo_sto
About the Aucfan Group
The Aucfan Group utilizes data and technology to operate distribution platforms that connect suppliers and demanders in domestic and international distribution markets.
As existing businesses, we operate the market price search service "Aucfan" and the BtoB transaction platform "NETSEA," establishing a stable revenue base.
Leveraging these foundations, we are currently promoting our own brands and the live commerce service "NETSEA MallLive" as growth drivers. We are working to establish new distribution models centered on "D2X (Direct to X) Commerce," which supports everything from product planning to sales.
We will continue to pursue business structure sophistication by simultaneously strengthening our existing base and expanding growth areas.
SynaBiz Co., Ltd. Company Profile
- Representative: Akihiro Ishimaru, Representative Director
- Established: July 2015
- Capital: 25 million yen *100% owned by Aucfan Co., Ltd. (listed on the Tokyo Stock Exchange Growth Market)
- Location: Sumitomo Fudosan Osaki Twin Building East Tower 7F, 5-1-18 Kita-Shinagawa, Shinagawa-ku, Tokyo 141-0001
- URL: https://synabiz.co.jp/
FACT BOX
- Source: PR TIMES
- Category: 展示会レポート
- Organizations: AP LAB / KACHIKA