Aucfan Forms Capital and Business Alliance with CREOK to Create Reuse Item Live Commerce Market

Aucfan Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Shuichi Takena, hereinafter "Aucfan") announces that it has invested in CREOK Co., Ltd. (Headquarters: Koto-ku, Tokyo; Representative Director CEO: Yoshio Sakurai, hereinafter "CREOK"), a company that provides live commerce/social commerce support centered on TikTok Shop, and has commenced a capital and business alliance with the company.

Through this alliance, the two companies will combine the achievements and know-how they have cultivated in the TikTok Shop/live commerce domain to work on building a new sales model for used items, pre-owned brand items, and the like.

The investment amount and shareholding ratio will not be disclosed upon mutual agreement between the two companies.

1. Background of the Alliance

Previous Efforts by Both Companies

The Aucfan Group is promoting a live commerce business utilizing TikTok Shop as a new sales channel in the D2X commerce domain. On TikTok Shop, they operate services such as "NETSEA MallLive" and "Sanchoku Channel," with sales growing by over 150% quarter-over-quarter, accumulating achievements in the live commerce field.

Furthermore, they are also working on short video distribution utilizing generative AI, and are proceeding with verification for sales promotion, continuous revenue generation, and monetization by combining live streaming and short videos.

Meanwhile, CREOK operates numerous TikTok Shop accounts, including the TikTok Shop account "CREOK_official," and possesses practical know-how regarding TikTok Shop operations, live streaming, content production, and creator utilization.

Additionally, by utilizing "CREOK LAB," a dedicated live streaming base for TikTok Shop, they provide integrated services for live stream design, broadcast operations, short video production, creator training, and support for corporate operations.

Expansion of the Live Commerce Market and Affinity with Used Items

In recent years, purchasing behavior in e-commerce has expanded beyond purchases initiated by searches to include encountering products through social media content and live streams, and purchasing them on the spot.

Amidst this trend, TikTok Shop is expanding its mechanism that allows viewers to check products in real-time and participate in purchases through LIVE streaming. In the Japanese market, the "LIVE Auction" function has also been released, offering a new participatory shopping experience where viewers can bid and purchase in real-time through LIVE streaming (※).

Used items and pre-owned brand items differ in their condition, rarity, price, and the story behind them. Therefore, live commerce, which conveys the appeal of products carefully through live streaming and leads to purchases through two-way communication with viewers, is considered a highly compatible area.

※ Source: TikTok Japan Official Note, April 8, 2026, "TikTok Shop Releases 'LIVE Auction' Function in Japan" https://note.com/tiktok/n/n35b14ec91c2c

Goals of This Alliance

This alliance aims to build a new sales model for used items, pre-owned brand items, and the like, by combining Aucfan Group's practical knowledge in operating multiple accounts, supplying products, and designing distribution and sales funnels through its live commerce business on TikTok Shop, along with its sales support capabilities utilizing knowledge of used item/pre-owned brand item distribution and market data, and CREOK's know-how in TikTok Shop operations, live stream design, content production, and creator utilization.

Both companies have achievements in the TikTok Shop/live commerce domain, and this alliance is an initiative to further expand the sales potential of used items, pre-owned brand items, and the like by mutually leveraging each other's strengths.

Furthermore, while considering the potential of utilizing live streaming, short videos, and the LIVE auction function, they aim to create a new market in the reuse distribution by providing a different purchasing experience from conventional e-commerce, by carefully conveying the condition, rarity, and background story of each product through live streaming.

2. Role Allocation

In this alliance, the two companies will proceed with their efforts based on the following role allocation, leveraging their respective strengths.

【Aucfan's Main Roles】

- Utilization of operational achievements gained from live commerce sales, including TikTok Shop

- Provision of knowledge accumulated through TikTok Shop operations regarding product supply, sales funnel design, and broadcast sales

- Utilization of operational know-how for sales promotion and continuous revenue generation by combining live streaming and short videos

- Development of merchandise by leveraging connections with reuse businesses, inventory-holding companies, BtoB distribution networks, etc.

- Selection of potential sales items such as used items, pre-owned brand items, and inventory for liquidity

- Organization of pricing and sales strategies utilizing product data and market data

【CREOK's Main Roles】

- TikTok Shop operation support - Provision of live stream design and broadcast operations - Provision of know-how regarding content direction and planning design - Creator training and utilization, live commerce sales support - Provision of broadcasting environments such as CREOK LAB and live commerce operational know-how

The two companies will proceed with verifying and building sales models utilizing TikTok Shop/live commerce, focusing on used items and pre-owned brand items.

Furthermore, by conveying the condition, rarity, and background story of each product through live streaming, they aim to provide a purchasing experience different from conventional e-commerce and create a new market in the reuse distribution.

3. Future Outlook

Through this alliance, they will accumulate know-how in selling used items and pre-owned brand items utilizing TikTok Shop/live commerce by conducting sales verification in Japan.

Japanese used items are expected to be in demand not only in the domestic market but also in overseas markets, due to their good quality and preservation condition. In the medium to long term, they will consider creating new trade flows to deliver high-quality Japanese used items and pre-owned brand items to consumers both domestically and internationally, with an eye toward cross-border e-commerce and collaboration with overseas sales channels.

The two companies will leverage their respective data, networks, and know-how in TikTok Shop operations and live commerce to expand sales opportunities both domestically and internationally, and to further revitalize the reuse distribution.

About Aucfan Group

Aucfan Group operates distribution platforms that connect suppliers and demanders in domestic and international distribution markets, utilizing data and technology.

As existing businesses, they operate the market price search service "Aucfan" and the BtoB transaction platform "NETSEA," establishing a stable revenue base.

Leveraging these foundations, they are currently promoting their own brand and live commerce business "NETSEA MallLive" as growth drivers. They are working to establish new distribution models centered on "D2X (Direct to X) Commerce," which supports everything from product planning to sales.

They will continue to pursue the sophistication of their business structure by simultaneously strengthening existing foundations and expanding growth areas.

Aucfan Co., Ltd. Company Overview

- Representative: Representative Director Shuichi Takena

- Establishment: June 2007

- Capital: 973.68 million yen (As of the end of September 2025 *Consolidated)

- Location: Sumitomo Fudosan Osaki Twin Building East Tower 7F, 5-1-18 Kita-Shinagawa, Shinagawa-ku, Tokyo 141-0001

- URL: https://aucfan.co.jp/

About CREOK Co., Ltd.

CREOK develops content commerce businesses centered on TikTok Shop.

In 2025, they opened "CREOK LAB" in Tokyo, Japan's first and largest-scale (approx. 1,000m2) dedicated TikTok Shop facility, operating a commerce studio that integrates content production, live streaming, and operational support.

They build sales models that combine short videos, live commerce, and the creator economy, and develop their own business and support services for companies.

CREOK Co., Ltd.

- Representative: Representative Director CEO Yoshio Sakurai

- Capital: 100 million yen (including capital reserve)

- Location: 4F, 2-9-20 Mori, Koto-ku, Tokyo

- Business Activities: TikTok Shop operation support / Live commerce studio operation / Creator training / Broadcast marketing support

- Certification: TikTok Shop Certified Partner (TSP/TAP/CAP)

- Official Website: https://creok.co.jp