au PAY Market to Launch "Membership Rank" in October, Offering Increased Benefits with Accumulated Shopping

KDDI and au Commerce & Life announce that on October 1, 2026, the comprehensive shopping site "au PAY Market" will introduce a new "Membership Rank" (hereinafter referred to as "this rank") where benefits will be enhanced based on customer usage.

Under this rank, customers will be categorized into five tiers: "Diamond," "Gold," "Silver," "Bronze," and "Regular," based on their purchase frequency and amount. As you shop more, benefits, including the following "Four Major Benefits," will become more advantageous. In particular, customers in the highest tier, "Diamond," will receive a variety of exclusive benefits befitting the top rank, such as carefully selected featured products, preferential offers, and special discount coupons based on the number of consecutive months they maintain the rank.

【Four Major Benefits to Experience with Rank-Up】

1 Increased point return rate and maximum returnable points for everyday shopping

2 Exclusive coupons based on rank and advantageous campaigns offering benefits upon meeting conditions

3 【Diamond Benefit】 Continuation coupon received based on the number of consecutive months maintaining the rank

4 【Diamond Benefit】 Provision of carefully selected featured products and preferential offers

In addition, the "Thank You Delivery" Sunday benefit, which makes shopping on Sundays more advantageous, will be renewed starting in the same month (October 4, 2026).

For "Thank You Delivery," which offers free shipping on purchases of ¥3,980 or more for eligible products, the point return rate for Ponta Pass members will be increased from the current maximum of 5% to a maximum of 6%, and the monthly point return limit will be increased from the current 500 points to 1,000 points. Furthermore, the introduction of carefully selected advantageous products and discount coupons will enhance the weekend shopping experience.

With the launch of this rank and the renewal of "Sunday Benefits," the currently offered "Kaitoku Members" point return and "Kaitoku Coupon," along with the "Ponta Pass Benefit (Always 1% Point Return)" for Thank You Delivery, will end on October 1, 2026, at 9:59 AM. The "Kaitoku Roulette," where you can win points or coupons with purchases of ¥2,000 or more, and the "Advantageous Point Exchange" will continue to be available after October 1, 2026.

Overview of "Membership Rank"

1. Point Return

Based on purchase frequency and amount, five ranks (Diamond/Gold/Silver/Bronze/Regular) will offer increased point return rates and maximum returnable points, with a maximum of 5% Ponta points (including au PAY Market exclusive points) returned. For the first month, customers will receive a membership rank that is "one rank higher" than their current rank based on their past purchase frequency and usage status.

For details, please check here (https://announce.wowma.jp/service/101-4.php).

Membership Rank

Maximum

Return Rate

Maximum Points per Month by Membership Rank

Breakdown

Diamond

5%

Total: 3,000 points

[Breakdown]

・Silver Rank and above Benefit: 1,000 points

・au PAY (au Easy Payment) Settlement Benefit: 2,000 points

・Points from Stores: 1%

・Use of au PAY Card or au PAY Balance: Up to 1%

・Customers with Silver Rank or higher: 1%

・Customers with Gold Rank or higher and using au PAY (au Easy Payment): 2%

Gold

4%

Total: 2,000 points

[Breakdown]

・Silver Rank and above Benefit: 1,000 points

・au PAY (au Easy Payment) Settlement Benefit: 1,000 points

・Points from Stores: 1%

・Use of au PAY Card or au PAY Balance: Up to 1%

・Customers with Silver Rank or higher: 1%

・Customers with Gold Rank or higher and using au PAY (au Easy Payment): 1%

Silver

3%

Total: 1,000 points

[Breakdown]

・Silver Rank and above Benefit: 1,000 points

・Points from Stores: 1%

・Use of au PAY Card or au PAY Balance: Up to 1%

・Customers with Silver Rank or higher: 1%

Bronze

2%

ー

・Points from Stores: 1%

・Use of au PAY Card or au PAY Balance: Up to 1%

Regular

2%

ー

・Points from Stores: 1%

・Use of au PAY Card or au PAY Balance: Up to 1%

* Points added from "Use of au PAY Card or au PAY Balance" and "Silver Rank and above Benefit" will be Ponta points, while all others will be Ponta points (au PAY Market exclusive).

* For au PAY (au Easy Payment), the three types of payment methods eligible are "au PAY Card," "au PAY Balance," and "au PAY (au Easy Payment) Communication Fee Combined," and you can choose your preferred payment method.

* For "Use of au PAY Card or au PAY Balance," 1% of points will be added by au Financial Service Corporation if you use "au PAY Card," or 0.5% of points if you use "au PAY Balance."

2. Holding of Rank Benefit Coupons and Rank Benefit Campaigns

Exclusive coupons will be distributed based on the purchase status of each rank, and campaigns offering benefits upon mission completion will be held.

3. 【Diamond Rank Benefit】 Continuation Coupon

Benefit coupons will be awarded based on the duration (number of consecutive months) you maintain the Diamond rank. The longer you use the service, the more luxurious coupons you will receive.

(Example: 1-Year Continuation Benefit Coupon)

4. 【Diamond Rank Benefit】 Diamond Preferential Products

Diamond rank customers can purchase "Diamond Preferential Products" during their rank maintenance period. Carefully selected products will be offered at special preferential prices.

The lineup of Diamond benefits is planned to be expanded sequentially, with the aim of providing special experiences and further preferential services befitting the top rank.

"Sunday Benefits" Overview

1. Enhancement of "Ponta Pass Benefit" for Thank You Delivery

For Ponta Pass members, a 6% Ponta point return (au PAY Market exclusive) will be offered for shopping on Sundays for stores and products eligible for Thank You Delivery. The monthly point return limit will also be doubled from the previous 500 points to 1,000 points.

Benefit

A maximum of 6% Ponta points (au PAY Market exclusive) will be returned on the purchase amount of products eligible for Thank You Delivery.

[Breakdown of Maximum 6%]

6% for purchases of ¥3,980 or more on eligible products every Sunday.

* This applies to purchases of ¥3,980 or more per order within the same store.

* The point-up period is from Sunday 10:00 AM to the following Monday 9:59 AM.

* "Ponta Pass Benefit (Always 1% Point Return)" will end on October 1, 2026, at 9:59 AM.

Target Audience

Ponta Pass members

Eligible Products

Products with the "Thank You Delivery Label"

* Tickets, gift certificates, and catalog gift categories are excluded.

Eligibility Criteria

Customers who meet all of the following criteria 1 to 3:

1 Be a new or existing Ponta Pass member

2 Be a new or existing au PAY Market member (free registration)

3 Enter through the dedicated page

* Entry is required monthly, and purchases made after the entry date will be eligible for benefits.

* The URL for the dedicated page will be announced separately on the site.

Return Limit

1,000 points/month

For other details, please check here (https://announce.wowma.jp/service/post-543.php).

2. Provision of "Featured Products," "Special Coupons," and "Special Sales"

In addition to offering carefully selected advantageous products, various benefits such as the distribution of special coupons will be provided. You can enjoy a more "exciting Sunday shopping experience" than ever before.

KDDI and au Commerce & Life will continue to aim to be a shopping site that delivers new value and joy in line with customers' lives, providing a comfortable and advantageous shopping experience.

(Reference)

Features of "au PAY Market"

"au PAY Market" is a comprehensive shopping site that can be used by all customers, not just au users.

Customers can enjoy advantageous shopping with the "Advantageous Point Exchange," which allows them to increase Ponta points to au PAY Market exclusive points by up to 1.5 times, and the new "Ponta Pass Point UP Select" benefit for Ponta Pass members. "Ponta Pass Point UP Select" offers up to 50% Ponta point return on carefully selected eligible products, including those from famous brands, for Ponta Pass members. Furthermore, benefits exclusive to Ponta Pass members, such as the "Thank You Delivery Sunday Benefits" which will be enhanced with the renewal, are also substantial.

* Advantageous Point Exchange: For au/UQ mobile users or Ponta Pass members, points can be increased by up to 1.5 times. Other users who are not eligible for the 1.5x increase can also increase their points by 1.1 times. For details, please check here (https://wowma.jp/event/ptexchg_potal/index.html) from your smartphone.