Post-Golden Week, a 'Super' Reward for Yourself: au PAY Market Holds a Point Cho-Cho Festival with Latest Home Appliances and Premium Meats Up to Half Price!

au Commerce & Life will hold the "Point Cho-Cho Festival," where shoppers can enjoy great deals, on its comprehensive shopping site "au PAY Market" from May 7 to May 13, 2026. This time, we will offer up to 50% off on home appliances such as refrigerators and vacuum cleaners, and a "Meat Festival" to satisfy your heart after the long holiday. During the Point Cho-Cho Festival, Ponta points (exclusive to au PAY Market) will be rewarded up to 7% depending on the purchase amount, and when combined with store benefits and members' benefits, the total reward can be up to 36%. Furthermore, from 0:00 AM to 9:59 AM on May 13, the reward will be up to 46% due to the simultaneous holding of "Santaro Day" and "Shopping Rally." ## Great Deals from XPRICE and Ryouniku Tonya ### 1. XPRICE au PAY Market Store (https://plus.wowma.jp/user/15435900/plus/special/cpn/202605/) Benefits: (1) Up to 50% off sale Eligible products such as refrigerators and vacuum cleaners can be purchased with up to 50% off. (2) Point rewards 3% Ponta points (exclusive to au PAY Market) will be rewarded for almost all products. Click here for eligible products (https://plus.wowma.jp/user/15435900/plus/special/cpn/202605/) (3) Discount coupons Discount coupons include a 3,000 yen discount coupon for Ponta Pass members for purchases of 50,000 yen or more, and a 500 yen discount coupon for purchases of 8,000 yen or more, valid for almost all in-store products. Event Period: From 10:00 AM on May 7, 2026, to 9:59 AM on May 13, 2026. (1) Up to 50% off sale ### 2. Ryouniku Tonya (https://plus.wowma.jp/user/58149918/plus/event/sale01.html) Benefits: (1) Up to 50% off sale Popular products such as beef tongue, set products, and A5 rank beef will be available with up to 50% off. (2) Point rewards Points will be increased for eligible product purchases, allowing you to purchase at a great value. Click here for eligible products (https://plus.wowma.jp/user/58149918/plus/event/sale01.html) (3) Discount coupons Limited quantity discount coupons are distributed for Ponta Pass members: a 400 yen discount coupon for purchases of 3,000 yen or more, and a 1,000 yen discount coupon for purchases of 7,000 yen or more. Event Period: From 10:00 AM on May 7, 2026, to 9:59 AM on May 13, 2026. (1) Up to 50% off sale ## Point Cho-Cho Festival Benefits (https://wowma.jp/feature/cho2-festival) ### 1. Point Rewards Benefits: Ponta points (exclusive to au PAY Market) will be rewarded according to the purchase amount and conditions. When combined with store benefits and members' benefits, the total reward can be up to 36%. On May 13, the reward will be up to 46% due to the simultaneous holding of "Santaro Day" and "Shopping Rally." [For everyone] For purchases of 5,000 yen or more: 2% [For Ponta Pass members only] For purchases of 8,000 yen or more: 3% For purchases of 10,000 yen or more: 4% For purchases of 20,000 yen or more: 5% For purchases of 40,000 yen or more: 6% For purchases of 70,000 yen or more: 7% Reward Cap: 5,000 points Event Period: From 10:00 AM on May 7, 2026, to 9:59 AM on May 13, 2026. ### 2. No-Lose! Benefit Gacha where you can win up to 10,000 yen discount coupon Benefits: During the period, Ponta Pass members can win a discount coupon of up to 10,000 yen in a no-lose lottery. For details, please check here (https://wowma.jp/feature/cho2-festival). Application Conditions: Customers who meet the following ① and ② during the period: ① New member or existing member of Ponta Pass ② New member registration (free) or existing member of au PAY Market Event Period: From 10:00 AM on May 7, 2026, to 9:59 AM on May 13, 2026. ### 3. Distribution of advantageous coupons & super special products Benefits: (1) Discount coupons Advantageous discount coupons, such as up to 50% off, will be presented. (2) Super special products Eligible products in categories such as home appliances, fashion, gourmet food, and daily necessities can be purchased at a great value. For details on discount coupons and super special products, click here (https://wowma.jp/feature/cho2