au PAY Market Launches "FULL JACK," Japan's First Comprehensive EC Mall Initiative Where a Single Brand Occupies the Entire Site
au PAY Market is launching "FULL JACK," a groundbreaking initiative where a single brand takes over the entire EC site. As the first installment, a campaign celebrating Coca-Cola's 140th anniversary will offer up to 36% point cashback and a chance to win a year's supply of Coca-Cola products from May 8 to 10, 2026.
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- 📰 Published: May 1, 2026 at 19:00
- 🔍 Collected: May 1, 2026 at 10:31
- 🤖 AI Analyzed: May 1, 2026 at 10:59 (28 min after Collected)
au Commerce & Life Inc. will launch "FULL JACK," a new initiative on its comprehensive shopping site "au PAY Market," which allows the entire platform's touchpoints to be unified under the worldview of a single brand, starting May 9, 2026.
FULL JACK is the first initiative of its kind in Japan for a comprehensive EC mall that handles multiple brands, unifying all touchpoints within the site, from the top page's home icon to the search window, under the worldview of a single brand.
As the first installment, the "Coca-Cola FULL JACK" will be held to commemorate the 140th anniversary of the globally beloved "Coca-Cola." During the period from May 8 to 10, 2026, a 15% Ponta point cashback will be offered on purchases of eligible products, along with a lottery to win a year's supply of Coca-Cola products.
au PAY Market's brand identity is "a fulfilling shopping experience," aiming to be a platform that not only provides EC functions for customers to efficiently find products themselves but also delivers the value of new encounters with products and the excitement that adds color to customers' daily lives with every visit.
Through this unprecedented initiative, where a single brand colors all touchpoints on the platform, we aim to offer new marketing channel possibilities to our tenant stores and manufacturers to maximize their brand value, and a new exciting shopping experience to our customers with every page turn.
■First Installment: 140th Anniversary "Coca-Cola FULL JACK" Implementation Overview
1. Point Cashback
Benefits
All customers who purchase eligible products will receive 15% of the total purchase amount in Ponta points (limited to au PAY Market).
Furthermore, if eligible for "Ponta Pass Point UP Select" products, up to an additional 21% will be added, resulting in a total maximum point cashback of 36%.
Conditions
Customers who meet all of the following conditions during the period:
① Customers who have obtained an entry coupon on the campaign site.
② Customers who have purchased eligible Coca-Cola products during the point-up period.
Please check here for eligible products (https://wowma.jp/event/tieup/cocacola-day/index.html).
*Customers must be au PAY Market members during the campaign period and at the time of point addition.
*It is not mandatory to use the entry coupon for entry.
*Even if you obtain the entry coupon after shopping, you will be eligible if it's within the period.
Campaign Period
Entry Period: May 1, 2026, 10:00 AM to May 10, 2026, 9:59 AM
Point-up Period: May 8, 2026, 10:00 AM to May 10, 2026, 9:59 AM
2. Win a Year's Supply of Coca-Cola Products by Lottery
Benefits
During the period, 10 customers who purchase Coca-Cola products from eligible stores will be selected by lottery to receive a year's supply of their favorite Coca-Cola products from the eligible list.
Conditions
Customers who meet all of the following conditions during the period:
① Customers who have obtained an entry coupon on the campaign site (https://wowma.jp/event/tieup/cocacola-day/index.html).
② Customers who have purchased eligible Coca-Cola products.
Prizes
Eligible Products
・I LOHAS Label-less 560mL
・Ayataka Label-less 525mL
・Coca-Cola Label-less 500mL
・Coca-Cola Zero Label-less 500mL
・Georgia Black 500mL
・Georgia Cafe Latte 500mL
・Aquarius Label-less 500mL
・Yakan no Mugicha from Sokenbicha Label-less 650mL
・Sokenbicha Label-less 600mL
・Icy Spark from Canada Dry Label-less 430mL
・Icy Spark from Canada Dry Lemon Label-less 430mL
・Karatasuko Yakacha W+ 350mL
Campaign Period
May 8, 2026, 10:00 AM to May 10, 2026, 9:59 AM
For more details, please visit here (https://wowma.jp/event/tieup/cocacola-day/index.html).
3. 24-Hour Limited Time Sale
Benefits
During the period, a "24-hour limited time sale" will be held, featuring popular lineups that change periodically.
Popular products such as "Coca-Cola," "I LOHAS," and "Ayataka" will be available at surprisingly special prices.
FULL JACK is the first initiative of its kind in Japan for a comprehensive EC mall that handles multiple brands, unifying all touchpoints within the site, from the top page's home icon to the search window, under the worldview of a single brand.
As the first installment, the "Coca-Cola FULL JACK" will be held to commemorate the 140th anniversary of the globally beloved "Coca-Cola." During the period from May 8 to 10, 2026, a 15% Ponta point cashback will be offered on purchases of eligible products, along with a lottery to win a year's supply of Coca-Cola products.
au PAY Market's brand identity is "a fulfilling shopping experience," aiming to be a platform that not only provides EC functions for customers to efficiently find products themselves but also delivers the value of new encounters with products and the excitement that adds color to customers' daily lives with every visit.
Through this unprecedented initiative, where a single brand colors all touchpoints on the platform, we aim to offer new marketing channel possibilities to our tenant stores and manufacturers to maximize their brand value, and a new exciting shopping experience to our customers with every page turn.
■First Installment: 140th Anniversary "Coca-Cola FULL JACK" Implementation Overview
1. Point Cashback
Benefits
All customers who purchase eligible products will receive 15% of the total purchase amount in Ponta points (limited to au PAY Market).
Furthermore, if eligible for "Ponta Pass Point UP Select" products, up to an additional 21% will be added, resulting in a total maximum point cashback of 36%.
Conditions
Customers who meet all of the following conditions during the period:
① Customers who have obtained an entry coupon on the campaign site.
② Customers who have purchased eligible Coca-Cola products during the point-up period.
Please check here for eligible products (https://wowma.jp/event/tieup/cocacola-day/index.html).
*Customers must be au PAY Market members during the campaign period and at the time of point addition.
*It is not mandatory to use the entry coupon for entry.
*Even if you obtain the entry coupon after shopping, you will be eligible if it's within the period.
Campaign Period
Entry Period: May 1, 2026, 10:00 AM to May 10, 2026, 9:59 AM
Point-up Period: May 8, 2026, 10:00 AM to May 10, 2026, 9:59 AM
2. Win a Year's Supply of Coca-Cola Products by Lottery
Benefits
During the period, 10 customers who purchase Coca-Cola products from eligible stores will be selected by lottery to receive a year's supply of their favorite Coca-Cola products from the eligible list.
Conditions
Customers who meet all of the following conditions during the period:
① Customers who have obtained an entry coupon on the campaign site (https://wowma.jp/event/tieup/cocacola-day/index.html).
② Customers who have purchased eligible Coca-Cola products.
Prizes
Eligible Products
・I LOHAS Label-less 560mL
・Ayataka Label-less 525mL
・Coca-Cola Label-less 500mL
・Coca-Cola Zero Label-less 500mL
・Georgia Black 500mL
・Georgia Cafe Latte 500mL
・Aquarius Label-less 500mL
・Yakan no Mugicha from Sokenbicha Label-less 650mL
・Sokenbicha Label-less 600mL
・Icy Spark from Canada Dry Label-less 430mL
・Icy Spark from Canada Dry Lemon Label-less 430mL
・Karatasuko Yakacha W+ 350mL
Campaign Period
May 8, 2026, 10:00 AM to May 10, 2026, 9:59 AM
For more details, please visit here (https://wowma.jp/event/tieup/cocacola-day/index.html).
3. 24-Hour Limited Time Sale
Benefits
During the period, a "24-hour limited time sale" will be held, featuring popular lineups that change periodically.
Popular products such as "Coca-Cola," "I LOHAS," and "Ayataka" will be available at surprisingly special prices.