What are the main campaigns for au PAY Market in April?

Key campaigns include the "Sōzai Festival," early bird Mother's Day gifts, and point-up offers on rice and beauty items, making everyday essentials and spring fashion affordable.

What are the maximum discounts and point rewards available?

Featured items in the "Sōzai Festival" offer up to 65% off. From April 13-14, there's up to 46% point還元, and on April 23, up to 45% point還元.

Which brands are participating in the "Sōzai Festival"?

Popular brands like Matsuya, Skylark, Osaka Ohsho, and Joyfull are participating, with Yoshinoya making its first appearance.

au PAY Market: April's Santaro no Hi Offers Great Deals on Deli, Rice, Mother's Day Gifts, and Exciting Spring Fashion! "Sōzai Festival" Features Up to 65% Off, Early Bird Mother's Day Discounts, and Collaborations to Support Spring Household Budgets

April 2, 2026

au PAY Market is holding a major sale in April, offering up to 65% off on deli items, rice, Mother's Day gifts, and spring fashion, with point rewards up to 46%.

NQ 50/100出典：PR Times

📋 Article Processing Timeline

📰 Published: April 2, 2026 at 19:00
🔍 Collected: April 2, 2026 at 14:31
🤖 AI Analyzed: April 17, 2026 at 22:29 (367h 58m after Collected)

au Commerce & Life, through its comprehensive shopping site "au PAY Market," will offer great deals on products that brighten spring living during April's Santaro no Hi and Shopping Rally. This includes the "Sōzai Festival" featuring popular brands like Matsuya, Skylark, Osaka Ohsho, and Joyfull, as well as early bird sales for Mother's Day gifts, and point-up campaigns for rice and beauty items, which are welcome additions for new lifestyles.

In addition, there will be a shocking campaign featuring Yoshinoya, which just opened in March, making its first appearance in the Santaro no Hi and Shopping Rally collaboration. Discount coupons will be distributed for advantageous purchases, and a sale will be held where the best-selling T-shirt on au PAY Market in 2025 will be less than half price. This lineup of great deals aims to support household budgets for new lifestyles and deliver a fulfilling shopping experience.

As a Santaro no Hi and Shopping Rally benefit, customers who shop at multiple stores during the period will receive point rewards based on the number of stores, a special gacha for Ponta Pass members where discount coupons can be won, a gift of 50% or more discount coupons, and exclusive sales where super-special items can be purchased.

Furthermore, from 0:00 AM on April 13, 2026, to 9:59 AM on April 14, 2026, a "Point Super Super Festival" will be held simultaneously, resulting in a total point還元 of up to 46%. On April 23, 2026, a "BIG Shopping Rally" will be held, where the還元 rate increases depending on the number of stores purchased from, resulting in a maximum point還元 of 45% when combined with Santaro no Hi benefits.

■About the advantageous Santaro no Hi sales in April

1. April 3 - 6, 2026

Benefits

（1）Sōzai Festival (https://plus.wowma.jp/user/70043241/plus/sozai-festival/index.html)

A large-scale sale will be held at the "Sōzai Festival," where popular brands such as Matsuya, Skylark, Osaka Ohsho, and Joyfull gather, offering up to 55% off on each brand's products and up to 65% off on featured items from each company.

Point rewards of up to 50% will be given through "Ponta Pass Point UP Select" for purchases of eligible products, and special coupons for Ponta Pass members valid at only 4 stores, as well as daily flash coupons, will be distributed. By combining point rewards and coupons, you can enjoy even more advantageous shopping.

In addition, "Gacha products" from each store, where you can enjoy the surprise of what you receive, will also be sold.

（2）&Habit

(https://plus.wowma.jp/user/91240656/plus/clbsale2604andhabit/)

&Habit, which offers "BOTANIST," "YOLU," and "SALONIA," will provide three major benefits to support bulk purchases for new lifestyles: "up to 40% point還元," "up to 40% OFF sale," and "1,000 yen discount coupon for all items."

During the period, in addition to up to 40% Ponta points (au PAY Market exclusive)還元, point rewards and up to 40% discount sales will be held for all brands handled, and a discount coupon of up to 1,000 yen that can be used for all products will be distributed.

This is a special campaign for this time only, covering all brands and all products, from stock of consumables to the latest beauty appliances.

Event Dates

From 0:00 AM on April 3, 2026, to 9:59 AM on April 6, 2026

（1）Sōzai Festival

（2）&Habit

2. April 13 - 16, 2026

Benefits

（1）FANCL Official Shop au PAY Market Store

(https://plus.wowma.jp/user/58635744/plus/)

At the "FANCL Official Shop au PAY Market Store," all items will receive 10% point還元, and purchases of eligible products will receive up to 21% Ponta points (au PAY Market exclusive)還元. This time, to commemorate the renewal of the immensely popular "Mild Cleansing Oil," Ponta Pass members will earn even more points when purchasing Mild Cleansing Oil. In addition, advantageous coupons that can be used immediately will be distributed, including coupons for new FANCL users and exclusive coupons for Ponta Pass members. Furthermore, during the period, customers who purchase certain specific products will receive a gift.

（2）Kometatsu (https://wowma.jp/user/69438383)

The specialty rice store "Kometatsu" will hold an advantageous sale with discounts of 10% or more on all products. In addition to offering advantageous featured products essential for new lifestyles, discount coupons exclusive to Ponta Pass members and advantageous coupons usable by all customers will be distributed. Furthermore, Ponta Pass members will receive up to 21% Ponta points (au PAY Market exclusive)還元 for purchases of eligible products through "Ponta Pass Point UP Select."