au PAY Market: April's 'Santaro's Day' Offers Great Deals on Dining Table Side Dishes, Rice, Mother's Day Gifts, and Exciting Spring Fashion! Collaborations Supporting Spring Budgets Include 'Side Dish Festival' Featuring Items Up to 65% Off and Mother's Day Early Discounts
au Commerce & Life will hold 'Santaro's Day' sales in April on au PAY Market, featuring a 'Side Dish Festival' with up to 65% off from brands like Yoshinoya and Matsuya, Mother's Day early discounts, and up to 46% point returns.
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- 📰 Published: April 2, 2026 at 19:00
- 🔍 Collected: April 2, 2026 at 14:31
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au Commerce & Life will provide products that color spring living at great prices on its comprehensive shopping site 'au PAY Market' during April's Santaro's Day and Shopping Rally. This includes the 'Side Dish Festival' gathering popular brands such as Matsuya, Skylark, Osaka Ohsho, and Joyfull, 'early discount' sales for Mother's Day gifts, and point boosts for rice and beauty items perfect for spring new life replenishments.
In addition, we will deliver a shopping experience that fulfills your daily life with a lineup of great deals supporting new life budgets. This includes a shocking project where Yoshinoya, newly opened in March, makes its first appearance in the Santaro's Day & Shopping Rally collaboration, distribution of discount coupons for great purchases, and a sale where the best-selling T-shirt on au PAY Market in 2025 is more than half off.
As Santaro's Day & Shopping Rally perks, if you shop at multiple stores during the period, in addition to point returns based on the number of stores you patronized, we will hold a Ponta Pass member-exclusive perk gacha where you can win discount coupons, present coupons for over 50% off, and run limited sales where you can purchase super-featured products.
Furthermore, from midnight on April 13 to 9:59 a.m. on April 14, 2026, simultaneous operation with the Point Cho-Cho Festival will result in a maximum point return of 46%. On April 23, 2026, the 'BIG Shopping Rally', where the return rate increases depending on the number of purchasing stores, will be held, offering up to 45% point returns combined with Santaro's Day perks.
■ About the Great Santaro's Day Sales in April
1. April 3 - 6, 2026
Perks:
(1) Side Dish Festival
In addition, we will deliver a shopping experience that fulfills your daily life with a lineup of great deals supporting new life budgets. This includes a shocking project where Yoshinoya, newly opened in March, makes its first appearance in the Santaro's Day & Shopping Rally collaboration, distribution of discount coupons for great purchases, and a sale where the best-selling T-shirt on au PAY Market in 2025 is more than half off.
As Santaro's Day & Shopping Rally perks, if you shop at multiple stores during the period, in addition to point returns based on the number of stores you patronized, we will hold a Ponta Pass member-exclusive perk gacha where you can win discount coupons, present coupons for over 50% off, and run limited sales where you can purchase super-featured products.
Furthermore, from midnight on April 13 to 9:59 a.m. on April 14, 2026, simultaneous operation with the Point Cho-Cho Festival will result in a maximum point return of 46%. On April 23, 2026, the 'BIG Shopping Rally', where the return rate increases depending on the number of purchasing stores, will be held, offering up to 45% point returns combined with Santaro's Day perks.
■ About the Great Santaro's Day Sales in April
1. April 3 - 6, 2026
Perks:
(1) Side Dish Festival