What kind of gym is ATTivo GYM?

It is a fitness gym chain with 32 locations in Japan, characterized by high-quality machines at an affordable monthly fee (starting from 3,300 yen). It is headquartered in Sendai, Miyagi.

What is the previous relationship with Cobaltore Onagawa?

Since 2025, they have provided training facilities as Physical Support Partners and jointly promoted health programs for Onagawa residents in collaboration with the town.

What is the goal of becoming a uniform sponsor?

The goal is to support the club's challenges to increase regional visibility while deepening community revitalization and resident health through sports.

Miyagi-based 'ATTivo GYM' Becomes Uniform Sponsor for Cobaltore Onagawa, Supporting Regional Challenges Together

Published Apr 4, 2026 8:50 PM ・ Updated Jun 2, 2026 1:01 PM ・ 5 min read ・ Source: PR TIMES

G's New Concept Co., Ltd., operator of ATTivo GYM, has signed a uniform sponsorship agreement with soccer club Cobaltore Onagawa. Building on their existing physical support partnership, the two organizations aim to promote regional health and spread smiles through sports.

ATTivo GYM, a fitness chain with 32 locations nationwide operated by G's New Concept Co., Ltd. (HQ: Sendai, Miyagi; CEO: Hiroshi Sato), has announced its participation as a uniform sponsor for Cobaltore Onagawa, a soccer club based in Onagawa Town, Miyagi Prefecture.

Cobaltore Onagawa and ATTivo GYM began their collaboration in 2025 as physical support partners. This new uniform sponsorship agreement aims to provide even stronger support for the club's future challenges.

[Initiatives Originating from Collaboration with Onagawa Town] Since March 2025, ATTivo GYM has partnered with Onagawa Town to promote regional health by providing special programs for residents and local businesses/organizations. (Previously reported: Miyagi-based ATTivo GYM promotes health through the first public-private tie-up in Miyagi Prefecture with Onagawa Town).

In November 2025, a physical support agreement was signed with the club. Athletes can now use ATTivo GYM locations nationwide as training bases, supporting their performance improvement and condition maintenance. (Previously reported: ATTivo GYM and Cobaltore Onagawa hold a signing ceremony for the Physical Support Agreement).

This uniform sponsorship agreement is an effort to further deepen that collaboration. As a regional company, ATTivo GYM will support Cobaltore Onagawa as they compete in the Tohoku League and aim for even higher stages.

[Representative Comments]

Masahiro Kuzuno, President and CEO of Cobaltore Co., Ltd.: 'We are pleased to announce the signing of a uniform partnership agreement with G's New Concept (ATTivo GYM) for the 2026 season. We are grateful for their ongoing support, as our players regularly use their sports clubs for physical strengthening. We appreciate their commitment to fighting the season alongside us, including providing advice for athlete reinforcement.'

Hiroshi Sato, President of ATTivo GYM: 'Last year, the players of Cobaltore Onagawa visited ATTivo GYM events, and we were able to see the smiles of many local residents, including our gym members. We are truly grateful. Through this uniform sponsorship agreement, we want to further support the team's challenges and promote initiatives that spread smiles in the region.'

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Source: PR TIMES
Category: News

Miyagi-based 'ATTivo GYM' Becomes Uniform Sponsor for Cobaltore Onagawa, Supporting Regional Challenges Together

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