Miyagi's 'ATTivo GYM' Appointed as Uniform Sponsor for Cobaltore Onagawa. Supporting Challenges Alongside the Community.

G's New Concept, operating ATTivo GYM, has become the uniform sponsor for the soccer club Cobaltore Onagawa in Miyagi. This deepens their existing physical support and regional health partnership.
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  • 📰 Published: April 4, 2026 at 20:50
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G's New Concept Co., Ltd. (Headquarters: Sendai City, Miyagi Prefecture; CEO: Hiroshi Sato), which operates 32 "ATTivo GYM" locations nationwide, will participate as a uniform sponsor for the soccer club "Cobaltore Onagawa" whose hometown is Onagawa Town, Miyagi Prefecture.

Cobaltore Onagawa and ATTivo GYM have started collaborating as the club's physical support partner since 2025.

With this uniform sponsorship agreement, we will support the club's further challenges in an even stronger way.

[Initiatives started from cooperation with Onagawa Town]
Since March 2025, ATTivo GYM has collaborated with Onagawa Town, Miyagi Prefecture, to promote local health by offering special programs for townspeople, local businesses, and organizations.
(PRTIMES: Miyagi-born "ATTivo GYM" promotes health creation through the first public-private tie-up in Miyagi Prefecture with Onagawa Town)

In November 2025, a physical support contract was signed with the club.
Players can now use ATTivo GYM's nationwide stores as their training bases, supporting their performance improvement and condition maintenance.
(PRTIMES: [Miyagi Prefecture] ATTivo GYM and Cobaltore Onagawa hold physical support contract signing ceremony on November 1)