Where can I buy Attenir products?

Attenir products are available at Parfum stores and the official online shop.

Which new stores are opening?

Three new locations: Nagoya Dome Mae, Chōkusa, and Toyokawa Ion Mall stores.

What products are available?

Key lines include cleansing oils, DressSnow, DressLift, and eye serums.

What is Attenir's brand concept?

The concept is 'Liberate Quality'—delivering sensory-rich, high-quality skincare.

Why is 100 stores significant?

It expands physical touchpoints, boosting brand awareness and customer acquisition.

Attenir Reaches 100 Retail Outlets: Launches Products at Three New 'Parfum' Cosmetics Stores

Published Jun 19, 2026 10:00 PM ・ Updated Jun 19, 2026 4:11 PM ・ 10 min read ・ Source: PR TIMES

Attenir has achieved a milestone of 100 retail outlets in Japan, launching its products at three new 'Parfum' cosmetics stores in Aichi Prefecture starting June 2026. This expansion strengthens physical customer touchpoints and brand visibility.

Attenir Co., Ltd. is expanding the distribution of its products through cosmetics specialty stores, marking its 100th store with the launch at 'Parfum Ion Mall Toyokawa' (Aichi Prefecture) on Monday, July 6, 2026.

Sales will also begin at 'Parfum Ion Mall Nagoya Dome Mae' (Aichi Prefecture) on Monday, June 22, 2026, and at 'Parfum Ion Mall Chōkusa' (Aichi Prefecture) on Wednesday, June 24, 2026, increasing customer engagement.

Going forward, the company will continue expanding its wholesale presence, primarily through cosmetics specialty stores, aiming to enhance customer convenience and brand development, ultimately elevating brand value.

Reaching 100 Stores – Expansion Strategy

Since 2020, the company has been expanding into cosmetics specialty stores, now achieving 100 outlets. With a business model centered on D2C (Direct-to-Consumer), expanding brand awareness among consumers has been a challenge. To address this, Attenir is increasing its presence in cosmetics specialty stores alongside strengthening its presence on e-commerce marketplaces, aiming to expand customer touchpoints.

To embody its new brand concept 'Liberate Quality,' established in November 2025, the company follows a branding-focused store placement strategy. Rather than deploying products by individual item or category, it prioritizes creating a retail environment that expresses the brand's unique world—ensuring logo displays and dedicated shelves so that brand value is properly communicated.

Store managers from cosmetics specialty retailers have commented, 'Introducing Attenir has created new customer touchpoints and contributed to acquiring new customers.'

Moving forward, the company will continue enhancing both physical engagement and brand awareness simultaneously.

Store Information

・Parfum Ion Mall Nagoya Dome Mae

Sales Start: From Monday, June 22, 2026

・Parfum Ion Mall Chōkusa

Sales Start: From Wednesday, June 24, 2026

・Parfum Ion Mall Toyokawa

Sales Start: From Monday, July 6, 2026

Products Available: Cleanser 'Skin Clear Cleansing Oil' 175mL bottle

(Aroma Types: Refreshing Citrus scent, Peaceful Orange scent, Rose Luxe scent, Fragrance-Free, Cleanness Lavender scent※Limited Quantity)

Cleanser 'Skin Clear Cleansing Oil Smooth Black'※Limited Quantity

Refill for Cleanser 'Skin Clear Cleansing Oil'

(Aroma Types: Refreshing Citrus scent, Peaceful Orange scent, Rose Luxe scent, Fragrance-Free)

※350mL bottles are not regularly stocked and are available by special order.

Medicated Whitening & Anti-Aging Care Line 'DressSnow' [Quasi-Drug]

※Quasi-drug (whitening, wrinkle improvement) excludes cleansers

Medicated Anti-Aging Care Line 'DressLift' [Quasi-Drug]

※Quasi-drug (wrinkle improvement) excludes cleansers

Intensive Moisturizing & Pre-Aging Care Line 'PrimaMoist'

Medicated Wrinkle-Improving Eye Serum 'Eye Wrinkle Serum' [Quasi-Drug]

Radiance-Boosting Serum 'Primer Shot'

Foaming Cleanser 'Comfort Mousse Wash'

※Product availability may vary by store. Please check with individual stores for details.

※Anti-aging care refers to skincare tailored to age.

※Whitening refers to the effect of suppressing melanin production to prevent spots and freckles.

Product Details

'Skin Clear Cleansing Oil': https://www.attenir.co.jp/campaign/01/2311_01/index.html

'Skin Clear Cleansing Oil Smooth Black': https://www.attenir.co.jp/campaign/01/2604_01/index.html

'DressSnow': https://www.attenir.co.jp/time/product/dresssnow.html

'DressLift': https://www.attenir.co.jp/time/product/dresslift.html

'PrimaMoist': https://www.attenir.co.jp/time/product/primamoist.html

'Eye Wrinkle Serum': https://www.attenir.co.jp/item/1616-04

'Primer Shot': https://www.attenir.co.jp/time/product/primer.html

'Comfort Mousse Wash': https://www.attenir.co.jp/item/1162-28

Store List

Find stores where Attenir products are available here ↓

About Attenir

Attenir is a brand that listens to women's true needs, offering reliable beauty through high 'quality' and excellent 'texture' at an affordable, sustainable price. Built on aging care* research since its founding in 1989, the brand delivers 'reliable quality' and pursues 'sensory quality'—such as scents and textures that resonate with the five senses. By managing everything in-house from manufacturing to sales, Attenir achieves 'fair pricing' and provides a premium experience that liberates both the skin and heart of modern women.

*Anti-aging care refers to age-appropriate skincare.

Brand Site: https://www.attenir.co.jp/brand/index.html

Online Shop: https://www.attenir.co.jp/

Official Instagram: https://www.instagram.com/attenir_official/?hl=ja

Staff Instagram: https://www.instagram.com/attenirstaff_official/

FACT BOX

Source: PR TIMES
Category: キャンペーン

Attenir Reaches 100 Retail Outlets: Launches Products at Three New 'Parfum' Cosmetics Stores

⚡ Key Points