Attenir Enters TikTok Shop on May 18, Launching Official and Beauty Advisor Accounts to Deliver a New Digital Customer Experience

Attenir Corporation will open its official TikTok Shop on Monday, May 18, 2026, and commence product sales.

The official TikTok Shop will not merely broadcast information; it will utilize two accounts—an 'Official Account' and a 'Beauty Advisor Account'—to ensure customers can experience the 'brand's passion' and the 'customer service of directly managed stores' in a digital environment.

Communication Goals of the Two Accounts

The Official Account will carefully convey the brand's philosophy, product quality, and features. Meanwhile, the Beauty Advisor Account will feature staff who interact with customers daily in stores, sharing real voices, experiences, and usage tips in their own words in a live-stream format. This dual approach communicates both the high quality and reliability of the official brand and the approachability originating from the store floor.

A New Purchasing Experience Enabled by TikTok Shop

Traditional social media primarily served as an information touchpoint, requiring users to transition to external sites to make a purchase, thus dividing awareness and buying. However, because TikTok Shop features a mechanism to complete the entire process from discovery to purchase within the app, it has become possible to provide 'customer service with human warmth' through short videos and LIVE streams. The company will offer a purchasing experience where customers can choose products with peace of mind online, just as they would in a physical store.

Moving forward, Attenir will continue to promote initiatives that connect with customers digitally, realizing customer service that brings out the beauty of each individual.

About Attenir

A brand that stays close to women's true feelings, focusing on 'quality' and 'comfort' to provide reliable beauty at 'sustainable prices.' With 'reliable quality' born from anti-aging research since its founding in 1989, the pursuit of 'sensory quality' such as scents and textures that resonate with the five senses, and 'fair pricing' achieved through an integrated system from manufacturing to sales, Attenir offers premium experiences that liberate the skin and minds of adult women.

Brand Site: https://www.attenir.co.jp/brand/index.html Online Shop: https://www.attenir.co.jp/ Official Instagram: https://www.instagram.com/attenir_official/?hl=ja Staff Instagram: https://www.instagram.com/attenirstaff_official/