[Atsuta, Nagoya] Sharing 1,900 years of history with the world. Local volunteer group 'Atsuta Miyashukukai' releases a new branding video depicting the town's pride.
To mark the 11th anniversary of 'Atsuta Tsuitachi Ichi', the local group 'Atsuta Miyashukukai' released a new brand movie to share Atsuta's charm with the world.
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- 📰 Published: March 30, 2026 at 21:07
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The town development organization 'Atsuta Miyashukukai' (Chairman: Yoshitaro Hanai), which operates primarily in Atsuta Ward, Nagoya, has released a new branding video to convey the universal charm of Atsuta to the world, marking the 11th anniversary of the 'Atsuta Tsuitachi Ichi' (1st of the month market) held on the first day of every month.
■ Points of this Release
Who: [Modern Townspeople] Planned and produced by the Atsuta Miyashukukai themselves, a diverse group of over 100 members centered around people in their 30s and 40s, including established shops, NPOs, general company employees, sole proprietors, and universities.
Why: [Inheritance of Universal Value] Not just an event announcement, but created as a permanent brand movie with an English version to convey the 'silence' of the sacred site with over 1,900 years of history and the 'enthusiasm' of the 1st of every month.
Future: [Migration from Points to Planes] Starting with this video, the group will link initiatives such as further town development activities and the planning and production of tourist maps to strengthen the attraction of domestic and foreign tourists.
■ Atsuta Tsuitachi Ichi
'Tsuitachi Mairi' is a traditional custom of visiting shrines and temples on the 1st day of every month. To widely publicize this 'Tsuitachi Mairi', the Miyashukukai holds the 'Atsuta Tsuitachi Ichi'. Companies with ties to Atsuta open stalls and offer 'hospitality' to worshippers. The limited Japanese sweet 'Atsuta Miyamochi', jointly developed by four long-established companies (Kiyomemochi x Kameya Yoshihiro x Myokoen x Atsuta Horaiken), has also become a specialty.
■ Points of this Release
Who: [Modern Townspeople] Planned and produced by the Atsuta Miyashukukai themselves, a diverse group of over 100 members centered around people in their 30s and 40s, including established shops, NPOs, general company employees, sole proprietors, and universities.
Why: [Inheritance of Universal Value] Not just an event announcement, but created as a permanent brand movie with an English version to convey the 'silence' of the sacred site with over 1,900 years of history and the 'enthusiasm' of the 1st of every month.
Future: [Migration from Points to Planes] Starting with this video, the group will link initiatives such as further town development activities and the planning and production of tourist maps to strengthen the attraction of domestic and foreign tourists.
■ Atsuta Tsuitachi Ichi
'Tsuitachi Mairi' is a traditional custom of visiting shrines and temples on the 1st day of every month. To widely publicize this 'Tsuitachi Mairi', the Miyashukukai holds the 'Atsuta Tsuitachi Ichi'. Companies with ties to Atsuta open stalls and offer 'hospitality' to worshippers. The limited Japanese sweet 'Atsuta Miyamochi', jointly developed by four long-established companies (Kiyomemochi x Kameya Yoshihiro x Myokoen x Atsuta Horaiken), has also become a specialty.
FAQ
What is the 'Atsuta Sotsuki Market'?
It is a market held on the 1st of every month by the Atsuta Miya Yado Kai to promote the custom of visiting shrines on the first day of the month. Companies with ties to Atsuta set up stalls.
What kind of confection is 'Atsuta Miya Mochi'?
It is a limited-edition Japanese confection that has become a specialty of the Atsuta Sotsuki Market. It was jointly developed by four local long-established companies (Kiyome Mochi, Kameya Yoshiko, Myokan-en, Atsuta Horeiden).
What kind of organization is Atsuta Miya Yado Kai?
It is a community development organization primarily active in the Atsuta ward of Nagoya City. It is composed of over 100 members, mainly in their 30s and 40s, including long-established companies, NPOs, and company employees.