[Atsuta, Nagoya] Sharing 1,900 years of history with the world. Local volunteer group 'Atsuta Miyashukukai' releases a new branding video depicting the town's pride.

The town development organization 'Atsuta Miyashukukai' (Chairman: Yoshitaro Hanai), which operates primarily in Atsuta Ward, Nagoya, has released a new branding video to convey the universal charm of Atsuta to the world, marking the 11th anniversary of the 'Atsuta Tsuitachi Ichi' (1st of the month market) held on the first day of every month.

■ Points of this Release

Who: [Modern Townspeople] Planned and produced by the Atsuta Miyashukukai themselves, a diverse group of over 100 members centered around people in their 30s and 40s, including established shops, NPOs, general company employees, sole proprietors, and universities.

Why: [Inheritance of Universal Value] Not just an event announcement, but created as a permanent brand movie with an English version to convey the 'silence' of the sacred site with over 1,900 years of history and the 'enthusiasm' of the 1st of every month.

Future: [Migration from Points to Planes] Starting with this video, the group will link initiatives such as further town development activities and the planning and production of tourist maps to strengthen the attraction of domestic and foreign tourists.

■ Atsuta Tsuitachi Ichi

'Tsuitachi Mairi' is a traditional custom of visiting shrines and temples on the 1st day of every month. To widely publicize this 'Tsuitachi Mairi', the Miyashukukai holds the 'Atsuta Tsuitachi Ichi'. Companies with ties to Atsuta open stalls and offer 'hospitality' to worshippers. The limited Japanese sweet 'Atsuta Miyamochi', jointly developed by four long-established companies (Kiyomemochi x Kameya Yoshihiro x Myokoen x Atsuta Horaiken), has also become a specialty.