Atsurae and z game studio Provide NFT Marketing Platform "MintMonster" to MARK STYLER for "GYDA"
Atsurae Inc. and z game studio have partnered to provide MARK STYLER, which operates the fashion brand "GYDA," with their NFT utilization marketing platform, "MintMonster." This initiative aims to strengthen GYDA's customer engagement by enabling fans to collect digital stamps via NFTs, leading to loyalty rank determination and special incentives.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 19:00
- 🔍 Collected: April 15, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 10:33 (96h 2m after Collected)
Atsurae Inc. (Location: Minato-ku, Tokyo, President & CEO: Takeshi Sakakura, hereinafter referred to as Atsurae), which develops Web3 solutions for corporations, has collaborated with z game studio Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Kiyohito Seki, hereinafter referred to as z game studio) to provide MARK STYLER Inc. (President & CEO: Masanori Akiyama, Headquarters: Shibuya-ku, Tokyo, hereinafter referred to as GYDA), which operates the fashion brand "GYDA," with the NFT utilization platform "MintMonster" as part of its efforts to enhance customer engagement.
■ Initiatives for Fan Marketing Utilizing NFTs and Expected Outcomes of This Measure
GYDA plans to launch initiatives utilizing NFTs as digital stamps starting in late April 2026 as part of its fan marketing strategy. This project aims to strengthen engagement with fans. The introduction of "MintMonster" will realize a system where digital stamps can be acquired through various touchpoints such as store visits, purchases, SNS linkage, and email newsletters. The loyalty rank will be determined by the number of digital stamps acquired, enabling the delivery of special incentives and experiences to fans corresponding to their rank.
■ NFT Initiative Overview
The main fan marketing initiatives by GYDA to improve customer engagement through NFT utilization are as follows:
Digital stamps can be acquired through actions such as store visits, purchases, and SNS linkage.
Incentive benefits can be obtained upon achieving ranks based on the number of digital stamps held.
Continuous engagement initiatives such as newsletter integration and weekly SNS promotions will be deployed.
Coupons will be distributed to users, novelty items exchanged, and special experiences provided based on rank.
■ Comment from Mr. Yuto Hirota, Deputy Division Manager, GYDA Business Division, MARK STYLER Inc.
We are very pleased to be able to offer a new user experience to our customers through "MintMonster." Our company focuses on leveraging SNS and sales data analysis for marketing. However, SNS analysis was previously conducted on SNS platforms, and sales data on POS systems, making OMO analysis based on user behavior partially insufficient. With the introduction of this service, by utilizing NFTs as digital stamps, data from customers actively collecting stamps will visualize SNS and Web actions along with visit and purchase data, which we expect to be useful for future sales strategies. We will continue to proactively challenge ourselves with the utilization of new technologies like this, hoping it will provide an opportunity for both staff and customers to enjoy themselves more through this initiative.
■ About "MintMonster"
"MintMonster" is a platform that enables companies to easily and quickly realize the business utilization of NFTs. It not only allows for easy distribution and reception of NFTs but also maximizes the results of NFT business applications through various functions for NFT utilization and management features for detailed performance measurement. It can be utilized in various scenarios, including fan marketing, regional revitalization, store marketing, and internal marketing.
▼ "MintMonster" Service Siteはこちら
https://mint-monster.io/
■ About Atsurae Inc.
Atsurae Inc., a member of the Japan Management Association Group, supports customer innovation by creating solutions from a user's perspective for customer and service challenges, and by developing applications utilizing technologies such as mobile, AI, and Web3.
Company Name: Atsurae Inc.
Headquarters: 1-16-1 Kaigan, Minato-ku, Tokyo, New Pier Takeshiba South Tower 18F
Established: February 28, 2020
Representative: Takeshi Sakakura, President & CEO
Shareholder: JMA Systems Co., Ltd. (100%)
URL: https://www.atsurae.co.jp/
■ Inquiries Regarding This Matter
Atsurae Inc.
E-m
■ Initiatives for Fan Marketing Utilizing NFTs and Expected Outcomes of This Measure
GYDA plans to launch initiatives utilizing NFTs as digital stamps starting in late April 2026 as part of its fan marketing strategy. This project aims to strengthen engagement with fans. The introduction of "MintMonster" will realize a system where digital stamps can be acquired through various touchpoints such as store visits, purchases, SNS linkage, and email newsletters. The loyalty rank will be determined by the number of digital stamps acquired, enabling the delivery of special incentives and experiences to fans corresponding to their rank.
■ NFT Initiative Overview
The main fan marketing initiatives by GYDA to improve customer engagement through NFT utilization are as follows:
Digital stamps can be acquired through actions such as store visits, purchases, and SNS linkage.
Incentive benefits can be obtained upon achieving ranks based on the number of digital stamps held.
Continuous engagement initiatives such as newsletter integration and weekly SNS promotions will be deployed.
Coupons will be distributed to users, novelty items exchanged, and special experiences provided based on rank.
■ Comment from Mr. Yuto Hirota, Deputy Division Manager, GYDA Business Division, MARK STYLER Inc.
We are very pleased to be able to offer a new user experience to our customers through "MintMonster." Our company focuses on leveraging SNS and sales data analysis for marketing. However, SNS analysis was previously conducted on SNS platforms, and sales data on POS systems, making OMO analysis based on user behavior partially insufficient. With the introduction of this service, by utilizing NFTs as digital stamps, data from customers actively collecting stamps will visualize SNS and Web actions along with visit and purchase data, which we expect to be useful for future sales strategies. We will continue to proactively challenge ourselves with the utilization of new technologies like this, hoping it will provide an opportunity for both staff and customers to enjoy themselves more through this initiative.
■ About "MintMonster"
"MintMonster" is a platform that enables companies to easily and quickly realize the business utilization of NFTs. It not only allows for easy distribution and reception of NFTs but also maximizes the results of NFT business applications through various functions for NFT utilization and management features for detailed performance measurement. It can be utilized in various scenarios, including fan marketing, regional revitalization, store marketing, and internal marketing.
▼ "MintMonster" Service Siteはこちら
https://mint-monster.io/
■ About Atsurae Inc.
Atsurae Inc., a member of the Japan Management Association Group, supports customer innovation by creating solutions from a user's perspective for customer and service challenges, and by developing applications utilizing technologies such as mobile, AI, and Web3.
Company Name: Atsurae Inc.
Headquarters: 1-16-1 Kaigan, Minato-ku, Tokyo, New Pier Takeshiba South Tower 18F
Established: February 28, 2020
Representative: Takeshi Sakakura, President & CEO
Shareholder: JMA Systems Co., Ltd. (100%)
URL: https://www.atsurae.co.jp/
■ Inquiries Regarding This Matter
Atsurae Inc.
E-m