Atsugi's Global Luxury Brand 'AZGI' Launches Limited-Edition Made-in-Japan Men's Innerwear Focused on Premium Comfort
Atsugi will launch limited-quantity men's innerwear under its global luxury brand 'AZGI' on April 23, 2026. Made in Japan using advanced flat seamer sewing techniques, the shirts offer unparalleled comfort.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 19:00
- 🔍 Collected: April 23, 2026 at 10:31
- 🤖 AI Analyzed: April 23, 2026 at 11:16 (44 min after Collected)
Atsugi Co., Ltd. (Headquarters: Ebina City, Kanagawa Prefecture, President: Shinji Nikko) will launch men's innerwear made in Japan from its global luxury brand "AZGI". This luxurious and smooth innerwear is sewn domestically at Kimura Meriyasu Factory (Headquarters: Kinokawa City, Wakayama Prefecture, President: Shungo Kimura), which has an established reputation for producing products with a smooth feel using advanced technical skills. This product will be sold in limited quantities at the Atsugi Online Shop starting Thursday, April 23, 2026.
■ Atsugi's Global Luxury Brand "AZGI"
AZGI debuted in the fall/winter season of 2025 as a global luxury brand aiming to expand not only within the high-end legwear market in Japan but also overseas, particularly in the Asian region. Aiming to be a brand that offers both sustainability and high fashion, it develops items that generously pour in Atsugi's craftsmanship. In its debut season, it launched women's legwear, such as tights made of natural materials and socks made of materials with low environmental impact.
As a new product for the spring/summer 2026 season, we will release two types of men's innerwear in limited quantities. Atsugi, which has been close to the skin for many years, proposes the high-quality and luxurious comfort it envisions, now in the form of innerwear.
■ High-Quality Comfort with Domestic Sewing by Kimura Meriyasu Factory
AZGI men's innerwear is carefully tailored through domestic sewing at the Kimura Meriyasu Factory in Kinokawa City, Wakayama Prefecture. The factory excels in "flat seamer," an advanced technique that meticulously sews two overlapping fabrics using a dedicated 4-needle sewing machine, ensuring the seam allowance hardly touches the skin. Because the shoulders, sleeves, and sides of AZGI men's innerwear are sewn with a flat seamer, the unevenness of the seams is barely noticeable. Furthermore, it uses a soft-touch fabric with excellent moisture absorption and desorption, allowing you to enjoy a smooth and high-quality fit.
We deliver the comfort born from the spirit of handwork, putting heart into every single stitch, as AZGI men's innerwear.
■ Product Details
AZGI Short-Sleeve V-Neck Shirt
This is a seamless cut V-neck shirt finished with a smooth and high-quality feel. Because there are no seams at the hem or collar, it has a clean appearance. It is designed to easily match with open-collar tops.
The shoulders, sleeves, and sides feature flat seamer sewing with minimal unevenness, providing a comfortable feel with little irritation to the skin. Made from a thin fabric of fine-count, high-quality yarn blending cotton and cupro, it achieves a soft, dry touch and a light fit.
Sizes: M, L
Colors: White, Beige, Gray (3 colors in total)
Suggested Retail Price: 4,950 yen (tax included)
Online Shop: https://www.atsugi-styleup.jp/product/detail/M47702K
Launch Date: Thursday, April 23, 2026
AZGI Short-Sleeve Boat Neck Shirt
This is a seamless cut boat neck shirt finished with a smooth and high-quality feel. Because there are no seams at the hem or collar, and the neckline is designed wider, it is perfect as an inner layer for T-shirts.
The shoulders, sleeves, and sides feature flat seamer sewing with minimal unevenness, providing a comfortable feel with little irritation to the skin. Made from a thin fabric of fine-count, high-quality yarn blending cotton and cupro, it achieves a soft, dry touch and a light fit.
Sizes: M, L
Colors: White, Beige, Gray (3 colors in total)
Suggested Retail Price: 4,950 yen (tax included)
Online Shop: https://www.atsugi-styleup.jp/product/detail/M47703K
Launch Date: Thursday, April 23, 2026
■ AZGI / Atsugi Brand Overview
Items Available: 25 models in total (Luxury line: 6 models, Essential line: 7 models, Collection line: 10 models, Men's innerwear: 2 models)
Suggested Retail Price: Luxury line 14,300 - 26,400 yen, Essential line 3,080 - 6,270 yen, Collection line 4,290 - 14,300 yen, Men's innerwear 4,950 yen (all tax included)
Main Sales Channels: Department stores and online shops (Men's innerwear is available only at the online shop)
Online Shop: https://www.atsugi-styleup.jp/shop/pages/AZGI.aspx
About Atsugi Co., Ltd.
Renewed the brand logo in May 2023. We aim to be a company that stays close to everyone and offers clothing that feels good on the skin and touches the heart, beyond the traditional categories of legwear and innerwear, under the concept of FeelWear®.
■ Atsugi's Global Luxury Brand "AZGI"
AZGI debuted in the fall/winter season of 2025 as a global luxury brand aiming to expand not only within the high-end legwear market in Japan but also overseas, particularly in the Asian region. Aiming to be a brand that offers both sustainability and high fashion, it develops items that generously pour in Atsugi's craftsmanship. In its debut season, it launched women's legwear, such as tights made of natural materials and socks made of materials with low environmental impact.
As a new product for the spring/summer 2026 season, we will release two types of men's innerwear in limited quantities. Atsugi, which has been close to the skin for many years, proposes the high-quality and luxurious comfort it envisions, now in the form of innerwear.
■ High-Quality Comfort with Domestic Sewing by Kimura Meriyasu Factory
AZGI men's innerwear is carefully tailored through domestic sewing at the Kimura Meriyasu Factory in Kinokawa City, Wakayama Prefecture. The factory excels in "flat seamer," an advanced technique that meticulously sews two overlapping fabrics using a dedicated 4-needle sewing machine, ensuring the seam allowance hardly touches the skin. Because the shoulders, sleeves, and sides of AZGI men's innerwear are sewn with a flat seamer, the unevenness of the seams is barely noticeable. Furthermore, it uses a soft-touch fabric with excellent moisture absorption and desorption, allowing you to enjoy a smooth and high-quality fit.
We deliver the comfort born from the spirit of handwork, putting heart into every single stitch, as AZGI men's innerwear.
■ Product Details
AZGI Short-Sleeve V-Neck Shirt
This is a seamless cut V-neck shirt finished with a smooth and high-quality feel. Because there are no seams at the hem or collar, it has a clean appearance. It is designed to easily match with open-collar tops.
The shoulders, sleeves, and sides feature flat seamer sewing with minimal unevenness, providing a comfortable feel with little irritation to the skin. Made from a thin fabric of fine-count, high-quality yarn blending cotton and cupro, it achieves a soft, dry touch and a light fit.
Sizes: M, L
Colors: White, Beige, Gray (3 colors in total)
Suggested Retail Price: 4,950 yen (tax included)
Online Shop: https://www.atsugi-styleup.jp/product/detail/M47702K
Launch Date: Thursday, April 23, 2026
AZGI Short-Sleeve Boat Neck Shirt
This is a seamless cut boat neck shirt finished with a smooth and high-quality feel. Because there are no seams at the hem or collar, and the neckline is designed wider, it is perfect as an inner layer for T-shirts.
The shoulders, sleeves, and sides feature flat seamer sewing with minimal unevenness, providing a comfortable feel with little irritation to the skin. Made from a thin fabric of fine-count, high-quality yarn blending cotton and cupro, it achieves a soft, dry touch and a light fit.
Sizes: M, L
Colors: White, Beige, Gray (3 colors in total)
Suggested Retail Price: 4,950 yen (tax included)
Online Shop: https://www.atsugi-styleup.jp/product/detail/M47703K
Launch Date: Thursday, April 23, 2026
■ AZGI / Atsugi Brand Overview
Items Available: 25 models in total (Luxury line: 6 models, Essential line: 7 models, Collection line: 10 models, Men's innerwear: 2 models)
Suggested Retail Price: Luxury line 14,300 - 26,400 yen, Essential line 3,080 - 6,270 yen, Collection line 4,290 - 14,300 yen, Men's innerwear 4,950 yen (all tax included)
Main Sales Channels: Department stores and online shops (Men's innerwear is available only at the online shop)
Online Shop: https://www.atsugi-styleup.jp/shop/pages/AZGI.aspx
About Atsugi Co., Ltd.
Renewed the brand logo in May 2023. We aim to be a company that stays close to everyone and offers clothing that feels good on the skin and touches the heart, beyond the traditional categories of legwear and innerwear, under the concept of FeelWear®.