[Atre Shin-Urayasu] Promoting Shop Signature Products as Your Faves: 'SHIN-URAYA Sweets Encyclopedia' Begins May 29th (Fri)
Key facts
- [Atre Shin-Urayasu] Promoting Shop Signature Products as Your Faves: 'SHIN-URAYA Sweets Encyclopedia' Begins May 29th (Fri)
- Atre Shin-Urayasu, operated by Atre Co., Ltd., will hold an SNS campaign titled 'SHIN-URAYA Sweets Encyclopedia' from May 29th to June 21st, 2026, aimed at rediscovering the appeal of signature store products.
- Source: PR Times
- Date: May 26, 2026
Direct answer
Atre Shin-Urayasu, operated by Atre Co., Ltd., will hold an SNS campaign titled 'SHIN-URAYA Sweets Encyclopedia' from May 29th to June 21st, 2026, aimed at rediscovering the appeal of signature store products.
- Citation
- [Atre Shin-Urayasu] Promoting Shop Signature Products as Your Faves: 'SHIN-URAYA Sweets Encyclopedia' Begins May 29th (Fri) (May 26, 2026), PR Times
- Source
- PR Times
- Date
- May 26, 2026
Atre Shin-Urayasu, operated by Atre Co., Ltd., will hold an SNS campaign titled 'SHIN-URAYA Sweets Encyclopedia' from May 29th to June 21st, 2026, aimed at rediscovering the appeal of signature store products.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 19:00
- 🔍 Collected: May 26, 2026 at 10:31
- 🤖 AI Analyzed: May 28, 2026 at 11:40 (49h 8m after Collected)
Atre Shin-Urayasu features many signature items that symbolize its shops, including long-beloved classics and masterpieces crafted by artisans. This project aims to bring the appeal of these products to customers, helping them find their 'Oshi' (recommended) items to brighten their daily lives. By presenting the 'dedication' and 'deliciousness' behind the products as an 'encyclopedia,' we propose new connections between customers and shops.
■ 'SHIN-URAYA Sweets Encyclopedia' SNS Campaign Overview
This participatory event showcases signature items from each shop as part of the 'SHIN-URAYA Sweets Encyclopedia' on the official Atre Shin-Urayasu Instagram, where customers can vote for their favorite 'Oshi.'
Campaign period: May 29th (Fri) - June 21st (Sun), 2026
How to participate:
1. Follow the official Atre Shin-Urayasu Instagram (@atre_shinurayasu_official).
2. 'Like' the campaign post for the 'SHIN-URAYA Sweets Encyclopedia.'
3. Enter the number of your favorite sweets or drink from the encyclopedia in the comment section.
Prize: 100 people selected by lottery from those who follow and comment will receive a 500-yen 'Eraberu Pay.'
■ Enjoy Sweets from the Encyclopedia! Tasting Event Overview
A limited two-day tasting event where you can enjoy products from the 'SHIN-URAYA Sweets Encyclopedia' on the spot.
Dates: June 13th (Sat), 2026, 13:00-14:00; June 14th (Sun), 2026, 13:00-14:00 (Limited to the first 60 people each day).
Numbered ticket distribution: From 12:30 each day at the Atre Shin-Urayasu 1F Garden Terrace.
Participation conditions: Follow the official Atre Shin-Urayasu Instagram and present the Atre official LINE info delivery screen for Shin-Urayasu.
Participation benefit: All participants will receive a 500-yen digital coupon valid at participating stores on the day of the event.
FAQ
When is the 'SHIN-URAYASweets Guide' campaign period?
The campaign period is from May 29, 2026 (Friday) to June 21, 2026 (Sunday).
How can I participate in the SNS campaign?
You can participate by following the official ATRÉ Shin-Urayasu Instagram, liking the campaign post, and entering the number of your favorite sweet or drink in the comments section.
When will the tasting event be held?
The tasting event will be held from 13:00 to 14:00 on June 13, 2026 (Saturday) and June 14, 2026 (Sunday).
What are the conditions for participating in the tasting event?
The conditions for participating are following the official ATRÉ Shin-Urayasu Instagram and showing the information delivery screen from the official ATRÉ LINE. Additionally, a numbered ticket distributed to the first 60 people each day is required.
Are there any special benefits for attending the tasting event?
All participants will receive a '500 JPY digital coupon' that can be used at participating stores in ATRÉ Shin-Urayasu on the day of the tasting event.