Limited-time 'SONIC THE HEDGEHOG POP-UP SHOP' to be held at 'Champs de Herbe Atre Ueno Store' starting May 9 (Sat)!

Atre Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Hiroyuki Takahashi*), which operates the directly managed shop 'Champs de Herbe Atre Ueno Store' (Location: Taito-ku, Tokyo), will hold a limited-time 'SONIC THE HEDGEHOG POP-UP SHOP' featuring Sega's globally popular character 'Sonic the Hedgehog' from Saturday, May 9, 2026, to Wednesday, June 3, 2026. During the period, a special novelty gift campaign will also be implemented.

Event Overview

Location: Atre Ueno WEST 1F Champs de Herbe Ueno Store

Dates: Saturday, May 9, 2026 – Wednesday, June 3, 2026

Business Hours: 10:00 – 21:00

Contact: Champs de Herbe Ueno Store TEL: 03-5826-5890

Featured Lineup

A large collection of goods featuring the globally popular fastest hedgehog 'Sonic,' as well as unique friends like 'Tails,' 'Knuckles,' and 'Shadow,' will be available.

For inbound customers visiting the Ueno area, a wide variety of 'Wasonic' goods, designed with Sonic and the world of Ukiyo-e, a quintessential Japanese landscape, will be offered, showcasing Sonic's appeal to fans both domestically and internationally.

Purchase Bonus: Exclusive Novelty

During the period, customers who purchase 'SONIC THE HEDGEHOG' goods totaling 3,000 yen (tax included) will receive an 'Original Sticker (1 type)'.

*This offer also applies to combined purchases of Sonic goods and cosmetics.

*Purchases of cosmetics only are not eligible.

*Receipts cannot be combined; only purchases made on the same day are valid.

*The offer will end once supplies run out.

Company Profile

Name: Atre Co., Ltd.

Location: Ebisu Neonart 6F, 4-1-18 Ebisu, Shibuya-ku, Tokyo

Company Establishment: April 2, 1990

Capital: 1.63 billion yen

Representative: Hiroyuki Takahashi*

Business Activities: Management and operation of station buildings, etc.

Operated Facilities: Atre Ebisu, Atre Shinagawa, Atre Kichijoji, Atre Ueno, etc., directly managed shop Champs de Herbe

*The 'Taka' in Takahashi is officially written with the 'ladder' radical.