Limited-time 'SONIC THE HEDGEHOG POP-UP SHOP' to be held at 'Champs de Herbe Atre Ueno Store' starting May 9 (Sat)!
Atre Co., Ltd. will host a limited-time 'SONIC THE HEDGEHOG POP-UP SHOP' at its Champs de Herbe Atre Ueno store from May 9 to June 3, 2026. The shop will feature merchandise of the globally popular character Sonic and his friends, including 'Wasonic' goods with Ukiyo-e designs aimed at inbound tourists. Customers spending over 3,000 yen will receive an exclusive sticker.
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- 📰 Published: April 28, 2026 at 19:00
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Atre Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Hiroyuki Takahashi*), which operates the directly managed shop 'Champs de Herbe Atre Ueno Store' (Location: Taito-ku, Tokyo), will hold a limited-time 'SONIC THE HEDGEHOG POP-UP SHOP' featuring Sega's globally popular character 'Sonic the Hedgehog' from Saturday, May 9, 2026, to Wednesday, June 3, 2026. During the period, a special novelty gift campaign will also be implemented.
■ Event Overview
Location: Atre Ueno WEST 1F Champs de Herbe Ueno Store
Dates: Saturday, May 9, 2026 – Wednesday, June 3, 2026
Business Hours: 10:00 – 21:00
Contact: Champs de Herbe Ueno Store TEL: 03-5826-5890
■ Featured Lineup
A large collection of goods featuring the globally popular fastest hedgehog 'Sonic,' as well as unique friends like 'Tails,' 'Knuckles,' and 'Shadow,' will be available.
For inbound customers visiting the Ueno area, a wide variety of 'Wasonic' goods, designed with Sonic and the world of Ukiyo-e, a quintessential Japanese landscape, will be offered, showcasing Sonic's appeal to fans both domestically and internationally.
■ Purchase Bonus: Exclusive Novelty
During the period, customers who purchase 'SONIC THE HEDGEHOG' goods totaling 3,000 yen (tax included) will receive an 'Original Sticker (1 type)'.
*This offer also applies to combined purchases of Sonic goods and cosmetics.
*Purchases of cosmetics only are not eligible.
*Receipts cannot be combined; only purchases made on the same day are valid.
*The offer will end once supplies run out.
■ Company Profile
Name: Atre Co., Ltd.
Location: Ebisu Neonart 6F, 4-1-18 Ebisu, Shibuya-ku, Tokyo
Company Establishment: April 2, 1990
Capital: 1.63 billion yen
Representative: Hiroyuki Takahashi*
Business Activities: Management and operation of station buildings, etc.
Operated Facilities: Atre Ebisu, Atre Shinagawa, Atre Kichijoji, Atre Ueno, etc., directly managed shop Champs de Herbe
*The 'Taka' in Takahashi is officially written with the 'ladder' radical.
■ Event Overview
Location: Atre Ueno WEST 1F Champs de Herbe Ueno Store
Dates: Saturday, May 9, 2026 – Wednesday, June 3, 2026
Business Hours: 10:00 – 21:00
Contact: Champs de Herbe Ueno Store TEL: 03-5826-5890
■ Featured Lineup
A large collection of goods featuring the globally popular fastest hedgehog 'Sonic,' as well as unique friends like 'Tails,' 'Knuckles,' and 'Shadow,' will be available.
For inbound customers visiting the Ueno area, a wide variety of 'Wasonic' goods, designed with Sonic and the world of Ukiyo-e, a quintessential Japanese landscape, will be offered, showcasing Sonic's appeal to fans both domestically and internationally.
■ Purchase Bonus: Exclusive Novelty
During the period, customers who purchase 'SONIC THE HEDGEHOG' goods totaling 3,000 yen (tax included) will receive an 'Original Sticker (1 type)'.
*This offer also applies to combined purchases of Sonic goods and cosmetics.
*Purchases of cosmetics only are not eligible.
*Receipts cannot be combined; only purchases made on the same day are valid.
*The offer will end once supplies run out.
■ Company Profile
Name: Atre Co., Ltd.
Location: Ebisu Neonart 6F, 4-1-18 Ebisu, Shibuya-ku, Tokyo
Company Establishment: April 2, 1990
Capital: 1.63 billion yen
Representative: Hiroyuki Takahashi*
Business Activities: Management and operation of station buildings, etc.
Operated Facilities: Atre Ebisu, Atre Shinagawa, Atre Kichijoji, Atre Ueno, etc., directly managed shop Champs de Herbe
*The 'Taka' in Takahashi is officially written with the 'ladder' radical.