【Atre Kameido】Eat, Walk, and Enjoy the Wisteria Festival! Events to Experience Japanese Culture, including Kameido Tenjin Shrine and Kimono Experiences, to be Held from Friday, April 10!

Atre Kameido (Location: Koto-ku, Tokyo), operated by Atre Co., Ltd. (Head Office: Shibuya-ku, Tokyo; Representative Director and President: Hiroyuki Takahashi*), will hold the "Atre Kameido Wisteria Festival" from Friday, April 10, 2026, to Thursday, April 30, 2026, in conjunction with the "Wisteria Festival" at Kameido Tenjin Shrine, where Tokyo's finest wisteria blooms.

Atre Kameido Wisteria Festival Special Website: https://www.atre.co.jp/campaign/season/kameido/ (*Website opens from Friday, April 10)

Atre Kameido Wisteria Festival

During the festival period, in addition to kimono town walking experiences and seasonal nerikiri (traditional Japanese sweet) making experiences, Atre Kameido will host a digital stamp rally using its original "Kameido Sanpo Biyori Map." Participants can visit famous spots such as Kameido Tenjin Shrine and Katori Shrine, as well as shops associated with Kameido, like Funabashiya, known for its kuzumochi. Furthermore, there will be greetings by Atre Kameido's official character, Kamere-chan, and Atre Kameido will showcase recommended Kameido souvenirs that visitors should buy when they come to Kameido. Atre Kameido and the town of Kameido will work together to liven up the Kameido Tenjin Shrine Wisteria Festival and the entire town.

The Entire Town is a Stage! Digital Stamp Rally

A digital stamp rally sheet will be distributed to those who set "Atre Kameido as a frequently visited store" on Atre's official LINE account. By scanning the QR code installed at each target facility with a camera, you can get a digital stamp. Those who collect three stamps will immediately receive a 500 yen digital coupon that can be used at Atre Kameido restaurants.

Digital Stamp Rally 【Dates】Friday, April 10 – Thursday, April 30

【QR Code Installation Locations】Kameido Tenjin Shrine, Katori Shrine, Kameido Ikiiki Jigyo Kyodo Kumiai Kameido Umeyashiki,

Funabashiya Kameido Tenjin-mae Honten, Sano Miso Kameido Honten, Kameido Masumoto Suzushiro-an,

Pickles the Frog Official Shop La Villa de pickles, Camellia Plaza Atre Kameido 【Digital Coupon Usable Shops】Atre Kameido Restaurant Shops 【Digital Coupon Usage Period】Friday, April 10 – Thursday, April 30 *Digital coupon use is limited to the first 1,000 people.

*For inquiries regarding the digital stamp rally, please contact Atre Kameido.

Main Visual Drawn by Illustrator naohiga

This time, an original illustration titled "Kameido Sanpo Biyori to Enjoy Wisteria" was created by illustrator naohiga. It features famous spots in Kameido, such as Funabashiya and Kameido Masumoto, along with other Kameido specialties.

With the leaflet in hand, you can not only participate in the digital stamp rally but also fully enjoy the historic town of Kameido, rich in downtown charm, by visiting its famous spots and trying its specialties.

naohiga Profile Born in 1983. After working as a graphic designer, became an independent illustrator in 2014. Active mainly in magazines, advertising, apparel, etc.

Message from naohiga I expressed girls eagerly going out, invited by the spring weather, using the popular Kabuki play "Fuji Musume" (Wisteria Maiden) as a motif. Let's enjoy this special season, admiring the wisteria blooming in full glory at the famous Kameido Tenjin Shrine!

"Wisteria Festival" Limited Gourmet & Walk-and-Eat! Atre Kameido's Recommended Kameido Souvenirs!

Limited-edition products inspired by "wisteria flowers," "takeout menus" that can be enjoyed with one hand, and collaboration products with Atre Kameido's official character, Kamere-chan, will appear at various shops. Atre Kameido will offer special menus exclusive to the event.

【1F Funabashiya】

Cup Kuzumochi 550 yen (tax included)

【1F Yanaka Coffee】

Kamere-chan Cookie 280 yen (tax included)

【B1F Ansha Hiyoko】

Obanyaki from 151 yen (tax included)

【1F Ginza Kuya Sorairo】

Anko Soft Serve 540 yen (tax included)

Traditional Culture Workshops

①Seasonal Nerikiri Making Experience

Create "nerikiri," a traditional Japanese high-grade confection, by kneading white bean paste and gyuhi (mochi-like confection), with wisteria flowers as the motif. 【Date】Saturday, April 11 【Time】①11:00- ②12:00- ③13:00- ④14:00- (approx. 30 minutes each session) 【Location】7F Atre Hall 【Capacity】5 people per session

【Participation Conditions】Advance reservation & presentation of receipts totaling 1,000 yen (tax included) or more from purchases made inside Atre Kameido from April 10 to the day of the event (receipts can be combined) *Advance reservations start from April 1 at 12:00 on the reservation website

②Original Uchiwa (Fan) Making Experience by "Kimono Yamato"

Create your own unique uchiwa (fan) using kimono and yukata fabric scraps. Children can easily participate too.

Date: Sunday, April 26

Time: ①11:00- ②14:00- ③16:00- (approx. 40 minutes each session)

Location: 1F Concourse

Capacity: 8 people per session

Participation Fee: 1,000 yen (tax included)

*Advance reservations start from April 11 at 12:00 on the reservation website

Stroll Through the Chic Downtown Area Empty-Handed. Kimono Rental & Dressing Event at Kameido "Wisteria Festival"

Kimono Mini Rental Experience

Kimono Rental VASARA will hold a kimono mini rental experience. You can enjoy walking around town in a kimono without bringing anything. 【Date】Sunday, April 19 【Time】10:30-18:00 *Rental time is 2 hours, including approximately 30 minutes for dressing

【Location】7F Atre Hall 【Capacity】2 people per session (children to adults)

【Participation Conditions】Advance reservation & presentation of receipts totaling 5,000 yen (tax included) or more from purchases made inside Atre Kameido from April 10 to the day of the event (receipts can be combined)

*Advance reservations start from April 10 at 12:00 on the reservation website

Kamere-chan Greeting

Kamere-chan Greeting & Photo Session

【Date】Sunday, April 12

【Time】①13:00- ②14:30- (approx. 20-30 minutes each session)