Survey on Ad Discomfort: Over 70% Hate Online Ads for Interrupting Content

Ato Inc. conducted a survey on 1,019 individuals regarding ad impressions. The results reveal that 80% find digital ads uncomfortable, primarily due to content interruption (70.3%). In contrast, offline ads like flyers are trusted more for accuracy (70%) and show higher conversion for local services. The study suggests that a multi-channel approach combining online and offline media achieves the highest memory retention rate at 27.9%.